A Brighter Web Podcast

Not everyone enjoys writing. However, it’s a crucial skill for anyone who works in marketing or hopes to grow as a business leader. Writing is central to clear communication and persuasion. Lucky for you, we…

The work on your beautiful company website doesn’t end once you launch it. There’s still a lot of work that comes with maintaining the technical and content elements. However, this effort is well worth it…

Sending and responding to emails are a time-consuming part of any professional’s life. Email automations can at least help with the marketing side of these messages. Learn how you can use these automatic systems to…

Your business exists to serve people—customers and clients. But to stay in business and keep growing, you need to find new clients to serve. There’s no magic formula for this, but there are some tried…

There are endless digital marketing metrics to monitor, but which ones actually matter to your business. Rather than drowning in meaningless vanity metrics, let’s pay attention to data that helps you grow and thrive. Here…

Everyone loves to feel productive when they’re at work, but that can often feel like a daunting task. How can we be more productive, and what’s the goal with productivity anyway? This episode takes a…

Reading books is one of the fastest ways to learn new ideas and stay on top of digital marketing trends. There are too many good books out there, so we compiled our top 10 list…

Blogging is no longer the trendy practice it was 20 years ago, but it’s still a vital part of content marketing. We’ll discuss why blogging is still relevant for businesses, the benefits of posting to…

As long as there is email marketing, there will be spam. That’s a fact of life. So caring about doing email marketing the right way matters. Let’s dive into why and how to keep your…

Website accessibility is an often overlooked, but vitally important part of effective website development. Accessibility is essentially making sure that ALL users can consume the content on your website, even if they have disabilities (such…

Creating quality content is one of the best things you can do to get noticed online. However, keeping up with all of the blog posts, podcast episodes, webinar videos, and email newsletters can be daunting….

Company websites can take a long time to create and cost a major piece of your marketing budget. What if there was a quicker and cheaper way to build a website that was also more…

Every business has a marketing funnel, whether they realize it or not. Some businesses recognize parts of the funnel that aren’t working and optimize them. But what if you aren’t intentional about your funnel? What…

You’ve worked hard to create a beautiful new website and you’re ready to show it to the world. But what should you do before launching to make sure everything works right? We have a list…

Effective marketing starts with saying the right words to the right people at the right time. But that can be more difficult than it sounds. A messaging strategy gives you the tools your business needs…