Building a Brighter Web
A GLIMPSE INSIDE OUR MINDS
Congratulations! You approved your staging site, and we’ve scheduled the launch date! Now that we’re days away from making this new website visible to the public, here are a few things you can expect to happen on launch day and what you need to do between now and then. What Happens on Launch Day Launching […]
Content marketing has proven to be one of the most important aspects of a website, yet it is undermined as an afterthought by many businesses. Today, digital content is more than the words you read; it ranges from images and infographics to videos and whitepapers and just about everything in between. Because of its broad […]
Southtree Commercial seeks to create opportunities to add value for its clients, partners, investors, and individual entities through the development, construction, leasing and management of successful commercial real estate projects. Since South-Tree Enterprises, Quantum Commercial Real Estate, Parkside Development Group and Parkside Management Group joined together and rebranded as divisions of Southtree Commercial, they needed […]
Colonial Pipeline is the largest refined products pipeline in the United States, transporting more than 100 million gallons of fuel daily to meet the energy needs of consumers from Houston, Texas to the New York Harbor. This accomplished company partnered with GreenMellen to create two publications that outline the impressive benefits and incentives they offer […]
When you complete a big project like launching a new website, you may feel like it’s time to pop the champagne and say, “yay, that’s one thing off our list that we will never need to revisit.” Truth is, your website will never be finished, no matter how robust it is. While this may sound […]
Collecting qualitative, useful feedback from your customers is a meaningful way to gain insight into improving your products, services or business. While there are many channels you can use to start this conversation with your audience, email is probably the most successful. By simply sending the right feedback email to your customers, you’ll be able […]
Businesses like Nike, Apple and Coca-Cola have worked tirelessly to become the most iconic brands in the world. They have successfully connected with their audience and maintain an effective reputation through their brand, but what makes them legendary is how they make people “feel” when they think about their brand. Effective branding is not simple, […]
It’s completely normal for website traffic to experience ups and downs throughout a calendar year. However, if your website was experiencing consistent traffic and suddenly sees low traffic, there could be a bigger concern. Here are some common (and uncommon) reasons your website is now experiencing low traffic and how you can fix the problem. […]
We aren’t even halfway through 2020 yet, but the need for a steady Internet connection and digital presence has clearly become more than a luxury; they’ve become a necessity for your business. This also rings true for having a high-quality website for modern customers to learn more about your products or services, and for those […]
As a web design and digital marketing agency, we’ve seen our share of poorly designed websites. When a business chooses to go the “quick and easy” route for their web design, they are putting their business’s success in jeopardy. Strong website design will not only boost your digital presence, but it will also generate more […]
