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The Brilliance Blog

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A Beginner’s Guide to Email Marketing

When it comes to marketing strategies for your company, the first thing that likely pops into your mind are social media strategies. What about email marketing? It’s not the dinosaur that some businesses make it out to be.

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How Businesses Can Use StoryBrand to Clarify Your Messaging

Every business needs a consistent and clear message to reach an audience. If you’re struggling to get started, the StoryBrand frame work is a great place to start.

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Keeping Your Email Marketing Legit

As long as there is email marketing, there will be spam. That’s a fact of life. So caring about doing email marketing the right way matters.

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4 Ways Word of Mouth Referrals and Digital Marketing Work Together

Even in a highly digital age, relationships remain central to marketing and sales. When used strategically, online and relational marketing can work together in tandem.

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Get the Best Work Out of a Digital Marketing Agency

When you outsource your digital marketing efforts or work with an agency on something new for your business (like your website), you’re building a partnership…

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Your Guide To Creating a Messaging Strategy For Your Brand

Effective messaging is about painting a compelling picture that the audience can see themselves in. Your goal is to help them clearly see themselves buying your product or using your service. A messaging strategy is a tool for framing your brand in a way that your audience will understand.

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Why Work with a WordPress Expert on Your Website

WordPress has built a reputation as a powerful, user-friendly content management system (CMS) that powers 40% of the Internet. At GreenMellen, it’s what we build…

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Your Guide to Using a Content Calendar for Better Content Marketing

What’s a solution to help get you off the exhausting content-creation hamster wheel? A content calendar. Not sure where to start? We’ve got you covered.

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GreenMellen Named Among Cobb County’s Top 30 Small Businesses of the Year

GreenMellen is honored to be named as one of the top small businesses of 2021 by the Cobb County Chamber of Commerce. All award winners will be recognized by the Chamber at the upcoming Small Business of the Year Awards Luncheon at the Coca-Cola Roxy.

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Cobb Chamber Small Business Award 2021

Instantly Improve Your SEO Writing

Implementing search engine optimization (SEO) strategies into your website can significantly improve your chances for exposure on search engine results pages (SERPs). Many factors play…

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How to Discover Who Your Marketplace Competitors Are

Every business has competition. No one is completely alone in a marketplace. However, not every business leader fully understands their competition or the marketplace they serve.

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Working with a Photographer for Your Marketing Efforts

We’ve discussed the importance of having images on your website, but imagery goes far beyond your website. Adding visual elements that support your message to…

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Why the 5 Ws of Journalism Matter in Your Marketing

There’s a well-known concept in journalism often called the 5 Ws. This idea refers to five common questions, all of which start with W: who, what, when, where, and why.

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newspaper and magazine

How to Select Website Images That Boost Conversations

Each of your web pages should be carefully crafted to not only paint a digital picture of your business, but also help push visitors down…

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website images

Why Unsubscribes are Actually Good for Your Email Marketing

You may not know all of the expert-level email marketing terms—what is a churn rate anyway? But everyone should be familiar with what an unsubscribe…

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mailbox letters