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The Brilliance Blog

Explore our Latest Bright Ideas

The 7 Types of Website Traffic Sources (And How To Increase Each One)

The internet is vast and treacherous, which means we rely on a number of ways to navigate to the right content and sites. Therefore it should come as no surprise that people come to your website from a variety of places.

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Home Builder Digital Marketing: 4 Tips on Where to Start

As a home builder, your day is full of so many decisions that pertain to the details and logistics of building homes. You’re answering to your subcontractors, your clients, architects, and designers. You rarely have time to sit down—let alone time to focus on your marketing.

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Building Better Marketing Practices for Construction Companies

Blueprints, hard hats, and excavators are probably some of the first things that come to mind when you think of construction companies. Pair those tools…

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GreenMellen Partners with Local Nonprofits to Build Little Free Library

Members of six Cobb County organizations gathered together Tuesday afternoon to unveil the result of their collective efforts—the latest local Little Free Library. The public…

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Why We Use Custom Post Types On Our Client Websites

When we begin a website strategy, one thing we consider as we look at the new sitemap is whether or not to integrate a Custom…

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Why Digital Marketing is Vital to Your Advocacy Group’s Mission

Effective digital marketing is one solution to nonprofit overcrowding. Just having a website or social media account alone won’t fix the problem, but not having either will certainly cause your organization to fall behind.

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How Healthcare Professionals Can Use Digital Marketing to Grow Their Business

Today’s healthcare consumer is vastly different than a few years ago. Just like many other industries, consumers expect a user experience that’s both innovative and…

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5 Ways Nonprofit Organizations Benefit from Digital Marketing

Most people think of and treat nonprofit organizations differently from the average business. But they still can’t afford to ignore digital marketing.

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GreenMellen Core Value: We Are Responsive

We focus on a speedy initial response time, but we also don’t lose sight of the high-quality service we promise each and every one of our clients.

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Why All Financial Consultants Need Digital Marketing

Did you know that 51% of the world’s population spends an average of 144 minutes on social media every day? That is 2.4 hours a…

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The Best Way To Hire a New Marketing Person At Your Business

Hiring the right marketing person for your business can bring huge value, but it also takes plenty of time and preparation.

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How to Recycle Digital Marketing Content & Why It’s Important

The most effective digital marketers are recyclers No, I’m not talking about the environment or plastic bottles—although that’s important, too. I’m referring to reusing content across multiple channels to get the best use from it.

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GreenMellen Named Among Cobb County’s 2022 Top 25 Small Businesses of the Year

GreenMellen is honored to be named as one of the top small businesses of 2022 by the Cobb County Chamber of Commerce.

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A Guide to Digital Marketing for Small Businesses

As a small business ourselves, we love helping other small businesses reach their full digital marketing potential. While you may have a small operation, there’s…

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Preparing Your Business for the Big Transition to Google Analytics 4

We’re all being forced to transition from Universal Analytics to Google Analytics 4. Here’s what that means and what you need to do.

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