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The Brilliance Blog

Explore our Latest Bright Ideas

4 Reasons Why We Exclusively Work With WordPress Websites

At GreenMellen, we’re big believers in the power of WordPress. I’ve personally been using it since 2004, and our agency has been using it exclusively for more than a decade now. But why? There are a lot of great content management systems out there, so what makes us stick with WordPress? There are four big reasons.

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Is Social Media Marketing Relevant For B2B Companies?

Social media has been used by businesses to drive awareness and increase sales since the 1990s.. The evolution of social channels over the years has…

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Why Writing is the Most Important Marketing Skill

Writing is an often overlooked and underappreciated skill, but it’s central to effective marketing. Whether you realize it or not, nearly everything you do in marketing involves writing. So how are marketing and writing connected? And how can business leaders become better writers?

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How SEO and Sitemap Creation Go Hand-in-Hand

Sitemaps and search engine optimization (SEO) are both important components of a strong website, but when they’re planned concurrently, they can take your website to…

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GreenMellen Core Value: We Do The Right Thing

At GreenMellen, one of our core values is “We do the right thing.” Sounds broad, right? Let me narrow this in a bit more. “We do the right thing, even if it’s to the detriment of ourselves.” How do we practice this?

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GreenMellen Core Value: We Share Our Expertise

Like most businesses, we have a set of core values at GreenMellen. These values are the motivation behind our work and the guiding principles for…

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Why Building an Effective Business Website Takes Time

Ads about building websites make web development seem quick, which it can be. But creating an effective business website takes a longer process.

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Choosing Which Social Media Platforms Your Company Should Be On

Social media is one of the most effective ways for a business to engage with and grow their audience. Utilizing these channels provides a sense…

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How to Master Your SEO Copywriting Efforts

There is no denying that search engine optimization (SEO) copywriting is a powerful tool for your website. By taking the time to optimize your content…

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How to Maximize Evergreen Content on Social Media

Do you struggle to create enough content to post on social media? You could benefit from planning ahead with content that can be recycled in the future.

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A Beginner’s Guide to Email Marketing

When it comes to marketing strategies for your company, the first thing that likely pops into your mind are social media strategies. What about email marketing? It’s not the dinosaur that some businesses make it out to be.

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How Businesses Can Use StoryBrand to Clarify Your Messaging

Every business needs a consistent and clear message to reach an audience. If you’re struggling to get started, the StoryBrand frame work is a great place to start.

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Keeping Your Email Marketing Legit

As long as there is email marketing, there will be spam. That’s a fact of life. So caring about doing email marketing the right way matters.

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4 Ways Word of Mouth Referrals and Digital Marketing Work Together

Even in a highly digital age, relationships remain central to marketing and sales. When used strategically, online and relational marketing can work together in tandem.

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Get the Best Work Out of a Digital Marketing Agency

When you outsource your digital marketing efforts or work with an agency on something new for your business (like your website), you’re building a partnership…

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