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The Brilliance Blog

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GreenMellen Celebrates 20 Years of WordPress

May 27, 2023, is the 20th anniversary of WordPress—the most popular content management system on the internet. Much has changed about the web since 2003, but WordPress has been an important fixture for many who develop websites.

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Why Sales And Marketing Are NOT The Same Thing

Sales and marketing are two distinct functions within a business that more often than not, are confused with one another. Although both play critical roles…

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8 Tips for a More Effective Website 404 Error Page [with Examples]

When done effectively, your website’s 404 error page can be an opportunity to redirect people and maybe even make them smile. Here are a few simple suggestions for how you can make the most of an error page with some great examples from across the web.

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6 Best Practices For Creating And Posting Video Content To YouTube

How do you effectively share videos on YouTube and your other digital channels? We’ve compiled a few of our best practices to guide your video creation efforts.

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GreenMellen Named to Cobb Chamber Top Small Business List For Third Straight Year

Marietta-based digital marketing agency GreenMellen has been named as one of the top small businesses for the third consecutive year by the Cobb Chamber of Commerce.

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GreenMellen Takes Home Two 2023 AMA Marketing Awards

GreenMellen was awarded two Atlanta Marketer of the Year (AMY) awards by the Atlanta chapter of the American Marketing Association on Wednesday evening.

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6 Best Continuing Education Sources For Digital Marketers

Whether or not you studied marketing in college (or even went to college), all marketers should be perpetual students. There is no end to your education for several reasons. But the good news is that there is also no shortage of areas where you can learn.

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5 Marketing Best Practices for Technology Businesses

When working on marketing for your technology business, there are a lot of things that you need to pay attention to. Ultimately, though, if you can keep these five ideas front and center, everything else should fall into place.

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Making the Most Of Your Brand’s Messaging Strategy

A GreenMellen messaging strategy shares our recommendations based on our conversations with you, industry research, and our knowledge of marketing best practices. This is the foundation for the rest of your marketing—from your website and beyond.

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GreenMellen Named As Finalist for Annual AMA Atlanta Award

GreenMellen has been named as a finalist for an annual award for the annual AMYs awards ceremony organized by the Atlanta chapter of the American Marketing Association.

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How To Grow Your LinkedIn Presence In 15 Minutes Per Day

LinkedIn is the social platform that professionals use daily to make new connections. For many small businesses, this is the best place to grow an…

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Own Your Search Results Page With More Than Just Your Website

When it comes to ranking well in search results, there are two very different areas where people tend to focus.

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7 Pages That Every Business Website Needs

If you’re looking to revamp your business’s current website or build a new one from scratch, you may be a little lost on where to…

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How We’re Improving Our Brighter Web Marketing Meetups in 2023

As we enter 2023, we’re changing things up again with our meetups. No matter if you’ve never been to one before or have attended several, here’s what you can expect from our new-look marketing meetups moving forward.

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A Robot Wrote This Post About Artificial Intelligence In Digital Marketing

We had a robot write a blog post about artificial intelligence in marketing. What’s the worst that could happen?

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