Building a Brighter Web
A GLIMPSE INSIDE OUR MINDS
The way humans interact with websites has steadily changed throughout the years, and while most of the sites have evolved alongside these behaviors, there are still some small web design mistakes business owners still make. Make sure your website isn’t making these web design mistakes for maximum effort. Long Blocks of Text When people read […]
ARPR is an award-winning tech PR agency representing cloud, cybersecurity, FinTech and HealthIT brands. Their Panorama Approach empowers them to provide measurable, data-driven results that make their clients’ reputations thrive and their sales pipelines prosper. When they came to us for a new website, we knew we needed to create something that demonstrated their caliber […]
Organic SEO has quickly become a necessity for businesses who want to be competitive online, yet search engines like Google make this even more challenging by being quiet about their algorithm updates. Mickey covers a lot of them over on the DigitalCast podcast, but Google simply doesn’t say anything about many of them. No matter […]
A question we regularly get in regards to email marketing is when’s the best time an email should be sent. When your emails are delivered to your subscribers’ inboxes at the optimal time, you could receive more opens and clickthroughs to get more traffic to your website. Here are some stats that will help you […]
We’d like to introduce our newest addition to the GreenMellen family, Elena Maas! Elena joins us as our Lead Graphic Designer, where she will lead all our print and digital design efforts for our clients. Born and raised in Germany, Elena came to the U.S. as an au pair and worked in New Jersey. While […]
If you’ve thoroughly researched search engine optimization (SEO), you’ll learn that getting other sites to link to yours is a critical piece to ranking well. Google’s original PageRank algorithm was all about understanding the link structure of the web, and it instantly made Google the best search engine in the world — and it wasn’t […]
Many people don’t know the relationship SEO and email marketing share, but your emails can have an impact on your rankings. While Google isn’t crawling your emails and your list size doesn’t have a direct impact on organic SEO, there is a correlation you need to know about. Here are the top strategies you can […]
Content creation needs to be a part of your ongoing marketing efforts, as it brings a plethora of benefits for your business. No matter if it’s a blog post, white paper, or a website, the steps each piece takes to create, promote, distribute and analyze content can be a long, daunting process that seems to […]
Today, your website is arguably one of your most valuable digital assets. It serves as a digital window into your business, and consumers have come to expect a certain level of seamlessness when they browse through websites. It’s up to you to deliver and meet those expectations, or your website efforts will be wasted. Here […]
One of the biggest misconceptions about websites is that once it’s live, it’s not a concern anymore. Sites require ongoing maintenance to make sure they’re secure and up to date. If you’re stumped on what dependable website maintenance looks like, here are the top nine actions we handle for our maintenance clients and what you […]
