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The Brilliance Blog

Explore our Latest Bright Ideas

Making the Most Out of Your Website’s About Page

While every website we build at GreenMellen is custom, there are a handful of pages that should be on all websites. This list includes a…

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people sitting around a table with their computers

Digital Marketing Scams: How to Spot and Avoid Them Online

In an era dominated by technology and connectivity, we have access to everything we want and need right in our hands. The internet plays a…

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AI Policies: What Are They and Does Your Small Business Need One?

It’s no secret or surprise that artificial intelligence (AI) has taken the world by storm recently. The business world and even small businesses are not…

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Conducting an Annual Marketing Audit for Your Business

Hearing the word “audit” gives some people shivers because of its connotation with taxes and the IRS. However, an audit can be a genuinely beneficial tool when used properly. In this case, we’re considering what an audit can do for your business’s marketing.

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PHP Updates: Why They Shouldn’t Scare You

While there are a lot of good reasons to periodically rebuild your website (new design, different focus, better user experience, etc), if your site was built correctly and is well-maintained it should last a long time.

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Hide Nothing: Why An Agency’s Marketing Tactics Should Always Be Clear

The lack of transparency is unacceptable and often means they’re hiding something—usually because they’re not doing much work for the client.

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[Recap] GreenMellen’s 2023 Year in Review

2023 marked our 14th year of building a brighter web, and our team reached new heights this year. It was a record year for active clients and revenue earned for GreenMellen.

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Action Bias: Why You Don’t Always Need to Do Something in Marketing

We’ve recently had a few potential clients who couldn’t afford our services, so they chose a less expensive option. That’s not necessarily a bad move, but it was a waste of money in these cases.

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Audience Research: 8 Proven Tactics and Tools To Understand Your People

How well do you know your target audience? Understanding who you’re trying to reach is vital to effective marketing. So is knowing what information is relevant to your audience and how they prefer to communicate.

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The Basics for Launching an Effective Digital Marketing Campaign

Digital marketing is an ongoing process. Effective marketing means planning for the long term and sticking with a sustainable effort. However, there are appropriate times when you can invest more than your usual effort and budget.

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GreenMellen Announces Series of Community Partnerships

GreenMellen is proud to announce several community partnerships with outstanding local nonprofit organizations during 2023.

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10 Best Practices for Writing Business Social Media Content

In today’s digital age, social media is at the forefront of most businesses’ marketing plans. Companies use this indispensable tool to connect with their audience,…

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Two GreenMellen Websites Recognized with Annual dotCOMM Awards

Marietta-based digital marketing agency GreenMellen received two annual dotCOMM awards for client websites launched during 2023.

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Marketing Humor: How to Make Your Brand Funny

Your brand could benefit from using some humor in marketing.

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7 Essential Questions to Shape the Perfect Website Sitemap

Today, a well-structured website is more important than ever, and the first step to building this foundation is your sitemap.  A sitemap lays out all…

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