Website Footers: Not Just an Afterthought
Certain elements of website design are so consistent they’re easy to overlook, like the humble website footer. As the end of a webpage, the footer…
The Brilliance Blog
Explore our Latest Bright Ideas
Main Menus: How and Why to Create Effective Website Navigation
Website navigation is an imperative part of a positive online experience. If users can’t easily find the information they want, they’ll leave frustrated or empty-handed.
Boost Your Click-Through Rates with Headline Studio from CoSchedule
Headlines are underrated. Marketers spend time and effort crafting the text and design of websites, blog posts, and emails. But we often leave the headline…
Enhance Your Data Analysis with AI
Artificial intelligence (AI) is familiar within the technology realm and is not going anywhere. It can be a useful tool in many aspects of someone’s…
5 Ideas For Using Customer Testimonials in Your Marketing Right Now
Listen to our podcast on this topic. As a marketer, you’ll always say nice things about your company. Your job is to find the unique…
Establishing Your Business as an Industry Thought Leader or Subject Matter Expert
We are often asked by our clients – and we ask ourselves when creating a website strategy – How do I help my customers find…
Website About Pages: How To Highlight Your Company’s Team
What is one of the easiest ways to humanize your brand, create a personal connection, build trust, and foster transparency on your website? It may…
Social Media Engagement: What It Is and How To Get More Interactions
Social media has become essential for communication, marketing, and brand building. Engagement on these platforms is a crucial metric, showcasing how well your audience interacts…
8 Tools To Master For Better Digital Marketing Data Analytics
When it comes to digital marketing and promoting your business, the process can become overwhelming. Determining what tools would be helpful can feel like a…
Common Marketing Problem: Not Being Discovered by the Right Google Searches
Making your website visible through Google searches can make or break your online presence. Consider this statistic: over 90% of online experiences begin with a…
Google Search Console: How To Use This Free Tool To Create More Marketing Content?
If you’re interested in what is going on with your site, then this blog post is for you. We’ll discuss a tool called Google Search…
3 Basic Web Development Concepts Every Marketer Should Know
While we don’t expect marketers to know everything about web development, it can be helpful as we develop their websites to know some basics.
Leveraging Internal Links to Make Your Website Even More Powerful
Most everything we do when designing a powerful, effective website benefits two main audiences: a site’s users and Google. Internal and external hyperlinks within well-written…
Think Digital Marketing is Environmentally Friendly? You’d Be Surprised
Many modern businesses focus on sustainability and being environmentally friendly because consumers are increasingly concerned about this. You may be familiar with the triple bottom…
Common Marketing Problem: Your Brand Doesn’t Properly Reflect The Business
Let’s explore a critical aspect of your business that might be flying under the radar: your brand. While it’s easy to overlook amidst the hustle…
