Building a Brighter Web
A GLIMPSE INSIDE OUR MINDS
When we design and build websites for our clients, the website user experience (UX) serves as our guide throughout the whole process. No matter what industry our clients are in, their websites often share the same goals with it comes to UX. These are the common goals they share and help us find the right […]
A standard “chicken or the egg” situation we come across here at GreenMellen is whether we create content before designing wireframes or vice versa. There are plenty of arguments that support both, but we are content-first supporters. This is because we believe that website design should support the messaging that’s tailored for a specific audience […]
The phrase “know your audience” is marketing, business, and success 101, yet it’s astonishing how many businesses ignore their buyers’ characteristics when creating their marketing strategy. Creating marketing pieces that resonate with a particular audience is no easy feat, but it’s imperative for impactful results. If you really want to get into the heads of […]
When starting a new website project, a homepage is usually the star of the show. It’s the first thing we wireframe and the first page designed. And rightfully so – it’s the front page, and it sets the standard for the rest of the website. However, it’s important to remember that the other pages of […]
We’ve learned in our almost ten years of building a brighter web that there is one piece of the website puzzle that always takes the longest: copywriting. On average, depending on the size of the website, it takes us two to five hours to research, craft, and edit copy for just one web page, and […]
The power of a robust digital presence goes a long way for many brands and industries. However, there are plenty of offline, traditional tactics that any business should still be taking advantage of to spread brand awareness and encourage engagement. While they aren’t as measurable as digital marketing, they can go a long way for […]
You’ve probably heard of all the benefits a blog can bring your business, ranging from SEO to increased sales, and we would agree that it is something every business should take the time to do. If blogging is something you have considered doing, be warned: it’s no cakewalk, but if you put in the effort […]
When clients ask us to create a website, they often ask when they will be able to see a design mockup of the site. In our web development process, design happens in the latter end of the project, and this is purposely done to make sure there is some steady groundwork completed beforehand. One of […]
Your website is one of your most important digital assets, which is why so many businesses go to a web design agency to create their site and digital marketing. No matter your budget or goals, there are certain principles you should come to expect when working with an agency. Take a look at what to […]
Digital marketing has quickly become priority over traditional mediums such as display or out-of-home advertising, and for good reason. It’s measurable, meets people where they are today (online), and very scalable. While it’s become stronger and more developed over time, it’s still up to you to make sure you’re using it effectively to increase brand […]
