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At GreenMellen, we’re big believers in the power of WordPress. I’ve personally been using it since 2004, and our agency has been using it exclusively for more than a decade now. But why? There are a lot of great content management systems out there, so what makes us stick with WordPress? There are four big reasons.
Social media has been used by businesses to drive awareness and increase sales since the 1990s.. The evolution of social channels over the years has…
Writing is an often overlooked and underappreciated skill, but it’s central to effective marketing. Whether you realize it or not, nearly everything you do in marketing involves writing. So how are marketing and writing connected? And how can business leaders become better writers?
Sitemaps and search engine optimization (SEO) are both important components of a strong website, but when they’re planned concurrently, they can take your website to…
At GreenMellen, one of our core values is “We do the right thing.” Sounds broad, right? Let me narrow this in a bit more. “We do the right thing, even if it’s to the detriment of ourselves.” How do we practice this?
Like most businesses, we have a set of core values at GreenMellen. These values are the motivation behind our work and the guiding principles for…
Ads about building websites make web development seem quick, which it can be. But creating an effective business website takes a longer process.
Social media is one of the most effective ways for a business to engage with and grow their audience. Utilizing these channels provides a sense…
There is no denying that search engine optimization (SEO) copywriting is a powerful tool for your website. By taking the time to optimize your content…
Do you struggle to create enough content to post on social media? You could benefit from planning ahead with content that can be recycled in the future.
When it comes to marketing strategies for your company, the first thing that likely pops into your mind are social media strategies. What about email marketing? It’s not the dinosaur that some businesses make it out to be.
Every business needs a consistent and clear message to reach an audience. If you’re struggling to get started, the StoryBrand frame work is a great place to start.
As long as there is email marketing, there will be spam. That’s a fact of life. So caring about doing email marketing the right way matters.
Even in a highly digital age, relationships remain central to marketing and sales. When used strategically, online and relational marketing can work together in tandem.
When you outsource your digital marketing efforts or work with an agency on something new for your business (like your website), you’re building a partnership…
