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The Brilliance Blog

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Switching Your Website Data From Google Analytics 4 to Fathom

There are many options when considering which platform to track your website’s analytics. Google Analytics is an option most of our clients use and many…

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Common Marketing Problem: Unclear and Inconsistent Value to our Audience

Tell us if this sounds familiar: you know what your business does, but you have difficulty explaining it to people. Friends at parties ask you…

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6 Advanced LinkedIn Features to Take Your Account To the Next Level

LinkedIn is a powerful social networking platform for business leaders because it is specifically for professionals. It should often be the first social account to…

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Fourth Consecutive Cobb Chamber Small Business Award For GreenMellen

ATLANTA—For the fourth consecutive year, GreenMellen has been listed among the top small businesses by the Cobb Chamber of Commerce. “Our team appreciates this continued…

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5 Most Common Marketing Challenges Small Business Owners Face

Marketing is deceptively complex. Creating a Facebook page and building a basic website seems simple, but having an online presence doesn’t automatically make you effective…

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Growing Your Website Content Sustainably Over The Long Run

There are over one billion websites in the world today—All of which are competing for attention and new customers, all while trying to improve their…

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H1 & H2: Why You Should Always Use Headers in Your Website Content

Not only do headers make online content easier for humans to understand, but header tags (like H1 and H2) also guide bots on how to categorize and organize content on search engines.

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5 Benefits of a Podcast for Your Business

The audience for podcasts has grown steadily over the past decade, and the amount of diverse content out there means there truly is something for…

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Case Studies: Telling Client Stories To Help Build Brand Awareness

Using stories of your existing clients and past projects gives your experience specificity. In marketing, we call these case studies—which is a boring name for a very effective tool.

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Balancing the Creative and Technical Elements of a Website

There exists a tension between the creative and technical elements of a well-built website. While you always strive to create a beautiful website pleasing to…

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Making the Most Out of Your Website’s About Page

While every website we build at GreenMellen is custom, there are a handful of pages that should be on all websites. This list includes a…

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Digital Marketing Scams: How to Spot and Avoid Them Online

In an era dominated by technology and connectivity, we have access to everything we want and need right in our hands. The internet plays a…

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AI Policies: What Are They and Does Your Small Business Need One?

It’s no secret or surprise that artificial intelligence (AI) has taken the world by storm recently. The business world and even small businesses are not…

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Conducting an Annual Marketing Audit for Your Business

Hearing the word “audit” gives some people shivers because of its connotation with taxes and the IRS. However, an audit can be a genuinely beneficial tool when used properly. In this case, we’re considering what an audit can do for your business’s marketing.

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PHP Updates: Why They Shouldn’t Scare You

While there are a lot of good reasons to periodically rebuild your website (new design, different focus, better user experience, etc), if your site was built correctly and is well-maintained it should last a long time.

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