Building a Brighter Web
A GLIMPSE INSIDE OUR MINDS
Hooray! You’ve successfully attracted people to sign up for something through your digital marketing efforts- whether that be for a newsletter, deliverable, an event, or anything in between. After someone submits their information through your form, they’re usually redirected to a thank you page. This page usually includes simple text that says something along the […]
The Worship Collective is a group of worship leaders, bands, production people, speakers and musicians from all areas looking to serve local churches, camps, retreats, conferences, house worship; you name it. We loved this idea of creating a space for these professionals and were excited to make this vision come to life. Through a guided template, […]
Brand awareness is extremely important for your brand, and email marketing is one of the best outlets to remind your audiences about your business. According to MarketCharts, 82% of marketers indicated that email is one the most effective channels they use for marketing content to prospective customers. Leveraging email marketing will not only boost your […]
Search engine optimization (SEO) allows businesses of all sizes to connect with the people who need their products or services. What’s more is that SEO positions a website to appear in search engine results pages (SERPs) at various stages of the customer buying cycle, which will lead to more sales. We love helping our customers […]
We’re excited to announce that a website we designed won a 2018 MarCom Award! Cumberland Group won a Gold award in the website design Business to Business category. MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals. Since its inception in 2004, MarCom has evolved into […]
Content is one of the most important assets your business needs to make time for, but there’s no denying the positive impact visuals can add to your marketing. According to the Social Science Research Network, 65 percent of people are visual learners, and 90 percent of information that comes to the brain is visual! While […]
Digital reviews are quickly becoming as powerful as word of mouth from friends and family. In fact, according to studies, 85% of consumers trust online reviews as much as recommendations from friends and family. While there are a lot of review sites out there that people use for go-to ratings, Google reviews weigh heavily on […]
Today, due to social media and technology, you have more exposure and access to your audience than ever, but that opportunity comes with many risks. Even though you’re a business owner or work in marketing, you’re still human and will make mistakes. But, the good news is that you can learn from the ones that […]
WordPress holds a very special place in our hearts because of its intuitiveness, simplicity, and customization capabilities. And, it seems like the rest of the web agrees with us, as WordPress powers roughly 30% of the entire Web. While this content management system (CMS) is our choice of platform for building our clients’ websites, there […]
We recently looked at when it’s time for a website redesign, and now we’re going to dive into when it’s time for a brand refresh. Some of the most well-known brands in the world have gone through branding updates, ranging from Google and Instagram to Netflix and Olive Garden (and even us). A brand refresh […]
