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The Brilliance Blog

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Your Guide to Using a Content Calendar for Better Content Marketing

What’s a solution to help get you off the exhausting content-creation hamster wheel? A content calendar. Not sure where to start? We’ve got you covered.

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GreenMellen Named Among Cobb County’s Top 30 Small Businesses of the Year

GreenMellen is honored to be named as one of the top small businesses of 2021 by the Cobb County Chamber of Commerce. All award winners will be recognized by the Chamber at the upcoming Small Business of the Year Awards Luncheon at the Coca-Cola Roxy.

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Cobb Chamber Small Business Award 2021

Instantly Improve Your SEO Writing

Implementing search engine optimization (SEO) strategies into your website can significantly improve your chances for exposure on search engine results pages (SERPs). Many factors play…

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How to Discover Who Your Marketplace Competitors Are

Every business has competition. No one is completely alone in a marketplace. However, not every business leader fully understands their competition or the marketplace they serve.

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Working with a Photographer for Your Marketing Efforts

We’ve discussed the importance of having images on your website, but imagery goes far beyond your website. Adding visual elements that support your message to…

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Why the 5 Ws of Journalism Matter in Your Marketing

There’s a well-known concept in journalism often called the 5 Ws. This idea refers to five common questions, all of which start with W: who, what, when, where, and why.

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newspaper and magazine

How to Select Website Images That Boost Conversations

Each of your web pages should be carefully crafted to not only paint a digital picture of your business, but also help push visitors down…

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website images

Why Unsubscribes are Actually Good for Your Email Marketing

You may not know all of the expert-level email marketing terms—what is a churn rate anyway? But everyone should be familiar with what an unsubscribe…

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mailbox letters

5 Tips to Improve SEO for Your Service-Based Business

Service-based businesses drew the short end of the stick for displaying their offerings online. Unlike product-based businesses that can create galleries of their products to…

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UTM Tracking Links: Why They’re Your Marketing Secret Weapon

Links are the building blocks of the internet. Being able to quickly and easily click from one web page or site to another is fundamental…

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How to Acquire Valuable Online Reviews

Word of mouth might be the oldest marketing tactic out there, and its power has not tarnished in the slightest.  Think about it: what would…

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Google Analytics 4: What We Know and Think So Far

Google recently announced a major update to their popular Google Analytics platform. Since then, the marketing community has been buzzing about what this means for…

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What is a Marketing Funnel and Why Do You Need One?

Funnels are really helpful things. People use them every day to pour things into containers. They’re also used to make funnel cakes, which are delicious….

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How Design Impacts Your Business’s Marketing Success

Your business’s marketing budget has to cover a lot of ground.  From paid ads and content creation, to social media management and email marketing, all…

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wireframes

Would You Hire (Or Fire) Your Website if it Was a Salesperson?

What does your website do for your company? This could be any number of things, including: Act as a digital front door for your business…

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