Building a Brighter Web
A GLIMPSE INSIDE OUR MINDS
A bounce rate is one metric that tells you if your website is useful, relevant, interesting or none of the above. In case you need a refresh, a bounce rate is, “the percentage of visitors to a particular website who navigate away from the site after viewing only one page.” If your bounce rate is […]
A brand consists of several elements that must work together to create a memorable experience. These elements range from the message on your voicemail to a user’s experience on your website. With all these facets considered, we’d argue that the logo is the most important visual element of a brand, and if it’s time for […]
Content has proven to be extremely important in all facets of marketing, yet many marketers still miss the mark to create content that converts. To take your content marketing to the next level, all your efforts need to be read-worthy content that your audience craves and saying that is easier said than done. Here are […]
Having an eCommerce website is one thing, but utilizing it to increase brand awareness, traffic and sales is an entirely different beast. To achieve this, you will need to create a full-fledged, comprehensive eCommerce marketing strategy that meets your goals for customer acquisition and repeat purchases. There is no such thing as a one-size-fits-all marketing […]
Even though it seems like pumpkin spice season has only begun, the holidays will be here before we know it. While it’s okay to shop last minute for gifts or wrap them the night before Christmas, planning your holiday digital marketing efforts, especially for email marketing, should start now. Take a look at our top […]
Websites today include animation as a standard feature, and they are there for good reasons. These animations, commonly known as user interface (UI) animations, range from image fades and hover effects to button transitions after clicking. Website animations not only elevate the look and feel of a website, but they also serve as purposeful displays […]
When we work with our clients on their new website, defining a sitemap is a step that is always toward the beginning of our website development process. This sitemap is, in short, an outline of all the pages that need to be included within the site. This outline will provide not only a hierarchy of […]
Mt. Bethel Christian Academy (MBCA) is on a mission to provide a truly Christ-centered education for our children through an environment that develops and encourages academic excellence, spiritual growth, and a lifelong love and desire for learning. When they came to us in need of an annual report design, we jumped at the chance to […]
Project 82 Kenya exists in response to God’s call to love and care for orphans and vulnerable children by nurturing them holistically to achieve sustainable family solutions. An upcoming dinner acknowledging their donors prompted Project 82 Kenya to create a bi-annual Generosity Report highlighting their success. GreenMellen created a custom report to highlight their stats […]
We talk about enhancing the user experience (UX) a lot on this blog, and this post is dedicated to explaining the ins and outs of breadcrumbs and how they support our mission of seamless UX. Leveraging breadcrumbs will not only aid in better user experience, but it could also improve your SEO, conversion rates, traffic, […]
