The Brilliance Blog

Explore our Latest Bright Ideas

What is a Marketing Funnel and Why Do You Need One?

Funnels are really helpful things. People use them every day to pour things into containers. They’re also used to make funnel cakes, which are delicious….

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How Design Impacts Your Business’s Marketing Success

Your business’s marketing budget has to cover a lot of ground.  From paid ads and content creation, to social media management and email marketing, all…

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wireframes

Would You Hire (Or Fire) Your Website if it Was a Salesperson?

What does your website do for your company? This could be any number of things, including: Act as a digital front door for your business…

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[Recap] A Look Back at GreenMellen’s 2020

Are we crazy for wanting to look back at 2020? Despite everything that happened this year, there’s been a lot of good things to celebrate…

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What Your Website Needs to Stand Out in 2021

It’s no secret: businesses with a strong website are the winners in today’s digital landscape.  Now more than ever, people will flock to their screens…

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website for 2021

[ROUNDUP]: GreenMellen’s 10 Most Popular Blog Posts of 2020

There are so many different things we could say about 2020. You’ve heard all of the adjectives ad nauseum—unprecedented, challenging, bizarre, etc.  And as um……

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2020

3 Marketing Lessons We Learned During 2020

2020: it came, it saw, it conquered. But, definitely not in a good way.  As a business owner, your adaption skills were pushed to the…

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The 6 Best Holiday Gift Ideas for the Marketer in Your Life

The holidays are quickly approaching. With the holiday season comes holiday gift shopping. And with gift shopping comes the inevitable debate around gift ideas. What…

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How to Improve Your Marketing in 2021

You probably entered 2020 with high aspirations around your company’s marketing. You had big plans for social media and getting your email marketing back on…

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4 Website Copywriting Tips for Beginners

Your website content serves multiple purposes, but ultimately, it will be the main deciding factor if users want to work with you. Strong website content…

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How to Ruin Your Landing Pages

Your website’s landing pages may be some of the most important pages on your site. When design and functionality are executed correctly, it will convert…

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5 Ways to Decrease Your Email Bounce Rate

Imagine putting in a ton of work crafting the perfect email campaign and sending it to your list of subscribers, only to find that your…

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Here’s the Formula for a Perfect Blog Post

One of the easiest ways to create original, valuable content for your audience is by blogging, but for many, it’s not as easy as it…

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4 Tradeshow and Conference Alternatives During COVID-19

COVID-19 has wiped away any chance for large gatherings this year, especially work conferences and tradeshows. If your business counted on these events for new…

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4 Ways to Stand Out From Your Competition

No matter what industry you’re in, you’ll always have another business to compete against. Creating a genuine connection with your audience will play a key…

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