The Brilliance Blog

Explore our Latest Bright Ideas

The 6 Best Holiday Gift Ideas for the Marketer in Your Life

The holidays are quickly approaching. With the holiday season comes holiday gift shopping. And with gift shopping comes the inevitable debate around gift ideas. What…

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How to Improve Your Marketing in 2021

You probably entered 2020 with high aspirations around your company’s marketing. You had big plans for social media and getting your email marketing back on…

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4 Website Copywriting Tips for Beginners

Your website content serves multiple purposes, but ultimately, it will be the main deciding factor if users want to work with you. Strong website content…

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How to Ruin Your Landing Pages

Your website’s landing pages may be some of the most important pages on your site. When design and functionality are executed correctly, it will convert…

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5 Ways to Decrease Your Email Bounce Rate

Imagine putting in a ton of work crafting the perfect email campaign and sending it to your list of subscribers, only to find that your…

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Here’s the Formula for a Perfect Blog Post

One of the easiest ways to create original, valuable content for your audience is by blogging, but for many, it’s not as easy as it…

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4 Tradeshow and Conference Alternatives During COVID-19

COVID-19 has wiped away any chance for large gatherings this year, especially work conferences and tradeshows. If your business counted on these events for new…

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4 Ways to Stand Out From Your Competition

No matter what industry you’re in, you’ll always have another business to compete against. Creating a genuine connection with your audience will play a key…

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GreenMellen Launches a New Look

We believe all businesses should audit their website every five for a new look. We thought we needed to practice what we preached and revamped…

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What a Website Launch Day Looks Like

Congratulations! You approved your staging site, and we’ve scheduled the launch date! Now that we’re days away from making this new website visible to the…

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Content Marketing Mistakes You’re Making on Your Website

Content marketing has proven to be one of the most important aspects of a website, yet it is undermined as an afterthought by many businesses….

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Southtree Commercial

Southtree Commercial seeks to create opportunities to add value for its clients, partners, investors, and individual entities through the development, construction, leasing and management of…

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Colonial Pipeline

Colonial Pipeline is the largest refined products pipeline in the United States, transporting more than 100 million gallons of fuel daily to meet the energy…

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5 Reasons Why Your Website is a Never-Ending Project

When you complete a big project like launching a new website, you may feel like it’s time to pop the champagne and say, “yay, that’s…

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Creating a Customer Feedback Email People Will Respond To

Collecting qualitative, useful feedback from your customers is a meaningful way to gain insight into improving your products, services or business. While there are many…

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