7 Essential Questions to Shape the Perfect Website Sitemap
Today, a well-structured website is more important than ever, and the first step to building this foundation is your sitemap. A sitemap lays out all…
The Brilliance Blog
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8 Approaches To Convince Your Boss To Hire A Marketing Agency
As a marketing professional, you understand the immense value a marketing agency can bring to your company. However, convincing your boss to invest in one may require a well-structured approach.
Why You Should Have a Strategy Before Doing Ongoing Marketing
In today’s fast-paced digital landscape, having a solid digital marketing strategy is crucial for businesses of all sizes. It provides a roadmap for success and ensures that your marketing efforts are aligned with your overall business goals.
Building Your Marketing Tech Stack The Right Way
When building a marketing tech stack, which is essentially the list of tools you use for your marketing efforts, there are many things to consider….
Marketing Copywriters: Why You Need One and What To Look For
Effective copywriting elevates your entire marketing game. That’s why a strong marketing copywriter is like a superhero.
How to Build a Better Email Newsletter
These days, attention spans are fleeting, and inboxes are overflowing. So it’s even more crucial to stand out from the crowd and captivate your audience….
Website Insurance: Why Your Business Needs Web Maintenance
Does your company have website insurance? Wait, is that a thing?
The Secret Recipe for the Best Agency/Client Relationship
Since opening our doors in 2009, we have seen our share of client types at GreenMellen. Just like marketing projects, no two clients we’ve worked…
The Basics of Business Online Reputation Management
Reputation management is the process of monitoring and engaging with online reviews and other third-party reflections on your business. These various platforms form your online reputation—a reputation that should be actively watched after and managed.
GreenMellen Celebrates 20 Years of WordPress
May 27, 2023, is the 20th anniversary of WordPress—the most popular content management system on the internet. Much has changed about the web since 2003, but WordPress has been an important fixture for many who develop websites.
Why Sales And Marketing Are NOT The Same Thing
Sales and marketing are two distinct functions within a business that more often than not, are confused with one another. Although both play critical roles…
8 Tips for a More Effective Website 404 Error Page [with Examples]
When done effectively, your website’s 404 error page can be an opportunity to redirect people and maybe even make them smile. Here are a few simple suggestions for how you can make the most of an error page with some great examples from across the web.
6 Best Practices For Creating And Posting Video Content To YouTube
How do you effectively share videos on YouTube and your other digital channels? We’ve compiled a few of our best practices to guide your video creation efforts.
GreenMellen Named to Cobb Chamber Top Small Business List For Third Straight Year
Marietta-based digital marketing agency GreenMellen has been named as one of the top small businesses for the third consecutive year by the Cobb Chamber of Commerce.
GreenMellen Takes Home Two 2023 AMA Marketing Awards
GreenMellen was awarded two Atlanta Marketer of the Year (AMY) awards by the Atlanta chapter of the American Marketing Association on Wednesday evening.
