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The Brilliance Blog

Explore our Latest Bright Ideas

5 Ideas For Using Customer Testimonials in Your Marketing Right Now

Listen to our podcast on this topic. As a marketer, you’ll always say nice things about your company. Your job is to find the unique…

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Establishing Your Business as an Industry Thought Leader or Subject Matter Expert

We are often asked by our clients – and we ask ourselves when creating a website strategy – How do I help my customers find…

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Website About Pages: How To Highlight Your Company’s Team

What is one of the easiest ways to humanize your brand, create a personal connection, build trust, and foster transparency on your website? It may…

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Social Media Engagement: What It Is and How To Get More Interactions

Social media has become essential for communication, marketing, and brand building. Engagement on these platforms is a crucial metric, showcasing how well your audience interacts…

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8 Tools To Master For Better Digital Marketing Data Analytics

When it comes to digital marketing and promoting your business, the process can become overwhelming. Determining what tools would be helpful can feel like a…

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Common Marketing Problem: Not Being Discovered by the Right Google Searches

Making your website visible through Google searches can make or break your online presence.  Consider this statistic: over 90% of online experiences begin with a…

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Google Search Console: How To Use This Free Tool To Create More Marketing Content?

If you’re interested in what is going on with your site, then this blog post is for you. We’ll discuss a tool called Google Search…

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3 Basic Web Development Concepts Every Marketer Should Know

While we don’t expect marketers to know everything about web development, it can be helpful as we develop their websites to know some basics.

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Leveraging Internal Links to Make Your Website Even More Powerful

Most everything we do when designing a powerful, effective website benefits two main audiences: a site’s users and Google. Internal and external hyperlinks within well-written…

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Think Digital Marketing is Environmentally Friendly? You’d Be Surprised

Many modern businesses focus on sustainability and being environmentally friendly because consumers are increasingly concerned about this. You may be familiar with the triple bottom…

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Common Marketing Problem: Your Brand Doesn’t Properly Reflect The Business

Let’s explore a critical aspect of your business that might be flying under the radar: your brand.  While it’s easy to overlook amidst the hustle…

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Switching Your Website Data From Google Analytics 4 to Fathom

There are many options when considering which platform to track your website’s analytics. Google Analytics is an option most of our clients use and many…

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Common Marketing Problem: Unclear and Inconsistent Value to our Audience

Tell us if this sounds familiar: you know what your business does, but you have difficulty explaining it to people. Friends at parties ask you…

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6 Advanced LinkedIn Features to Take Your Account To the Next Level

LinkedIn is a powerful social networking platform for business leaders because it is specifically for professionals. It should often be the first social account to…

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Fourth Consecutive Cobb Chamber Small Business Award For GreenMellen

ATLANTA—For the fourth consecutive year, GreenMellen has been listed among the top small businesses by the Cobb Chamber of Commerce. “Our team appreciates this continued…

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