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The Brilliance Blog

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GreenMellen Core Value: We Do The Right Thing

At GreenMellen, one of our core values is “We do the right thing.” Sounds broad, right? Let me narrow this in a bit more. “We do the right thing, even if it’s to the detriment of ourselves.” How do we practice this?

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GreenMellen Core Value: We Share Our Expertise

Like most businesses, we have a set of core values at GreenMellen. These values are the motivation behind our work and the guiding principles for…

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Why Building an Effective Business Website Takes Time

Ads about building websites make web development seem quick, which it can be. But creating an effective business website takes a longer process.

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Choosing Which Social Media Platforms Your Company Should Be On

Social media is one of the most effective ways for a business to engage with and grow their audience. Utilizing these channels provides a sense…

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How to Master Your SEO Copywriting Efforts

There is no denying that search engine optimization (SEO) copywriting is a powerful tool for your website. By taking the time to optimize your content…

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How to Maximize Evergreen Content on Social Media

Do you struggle to create enough content to post on social media? You could benefit from planning ahead with content that can be recycled in the future.

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A Beginner’s Guide to Email Marketing

When it comes to marketing strategies for your company, the first thing that likely pops into your mind are social media strategies. What about email marketing? It’s not the dinosaur that some businesses make it out to be.

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How Businesses Can Use StoryBrand to Clarify Your Messaging

Every business needs a consistent and clear message to reach an audience. If you’re struggling to get started, the StoryBrand frame work is a great place to start.

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Keeping Your Email Marketing Legit

As long as there is email marketing, there will be spam. That’s a fact of life. So caring about doing email marketing the right way matters.

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4 Ways Word of Mouth Referrals and Digital Marketing Work Together

Even in a highly digital age, relationships remain central to marketing and sales. When used strategically, online and relational marketing can work together in tandem.

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Get the Best Work Out of a Digital Marketing Agency

When you outsource your digital marketing efforts or work with an agency on something new for your business (like your website), you’re building a partnership…

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Your Guide To Creating a Messaging Strategy For Your Brand

Effective messaging is about painting a compelling picture that the audience can see themselves in. Your goal is to help them clearly see themselves buying your product or using your service. A messaging strategy is a tool for framing your brand in a way that your audience will understand.

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Why Work with a WordPress Expert on Your Website

WordPress has built a reputation as a powerful, user-friendly content management system (CMS) that powers 40% of the Internet. At GreenMellen, it’s what we build…

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Your Guide to Using a Content Calendar for Better Content Marketing

What’s a solution to help get you off the exhausting content-creation hamster wheel? A content calendar. Not sure where to start? We’ve got you covered.

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GreenMellen Named Among Cobb County’s Top 30 Small Businesses of the Year

GreenMellen is honored to be named as one of the top small businesses of 2021 by the Cobb County Chamber of Commerce. All award winners will be recognized by the Chamber at the upcoming Small Business of the Year Awards Luncheon at the Coca-Cola Roxy.

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Cobb Chamber Small Business Award 2021