Building a Brighter Web
A GLIMPSE INSIDE OUR MINDS
When we work with our clients on their new website, defining a sitemap is a step that is always toward the beginning of our website development process. This sitemap is, in short, an outline of all the pages that need to be included within the site. This outline will provide not only a hierarchy of […]
Mt. Bethel Christian Academy (MBCA) is on a mission to provide a truly Christ-centered education for our children through an environment that develops and encourages academic excellence, spiritual growth, and a lifelong love and desire for learning. When they came to us in need of an annual report design, we jumped at the change to […]
Project 82 Kenya exists in response to God’s call to love and care for orphans and vulnerable children by nurturing them holistically to achieve sustainable family solutions. An upcoming dinner acknowledging their donors prompted Project 82 Kenya to create a bi-annual Generosity Report highlighting their success. GreenMellen created a custom report to highlight their stats […]
We talk about enhancing the user experience (UX) a lot on this blog, and this post is dedicated to explaining the ins and outs of breadcrumbs and how they support our mission of seamless UX. Leveraging breadcrumbs will not only aid in better user experience, but it could also improve your SEO, conversion rates, traffic, […]
Today marks GreenMellen’s 10th anniversary, which is amazing to me. It’s been an incredible ride, and I’m thrilled with how our company has grown over the years. The Beginning To start, though, it really goes back about 15 years. Back in 2004, I tried WordPress for the first time, and it’s become a more critical […]
Google Maps allows users to, “get real-time GPS navigation, traffic, and transit info, and explore local neighborhoods by knowing where to eat, drink and go – no matter what part of the world you’re in.” Google Maps has become one of the top resources for people to find local businesses and new places, and in […]
When we design and build websites for our clients, the website user experience (UX) serves as our guide throughout the whole process. No matter what industry our clients are in, their websites often share the same goals with it comes to UX. These are the common goals they share and help us find the right […]
A standard “chicken or the egg” situation we come across here at GreenMellen is whether we create content before designing wireframes or vice versa. There are plenty of arguments that support both, but we are content-first supporters. This is because we believe that website design should support the messaging that’s tailored for a specific audience […]
The phrase “know your audience” is marketing, business, and success 101, yet it’s astonishing how many businesses ignore their buyers’ characteristics when creating their marketing strategy. Creating marketing pieces that resonate with a particular audience is no easy feat, but it’s imperative for impactful results. If you really want to get into the heads of […]
When starting a new website project, a homepage is usually the star of the show. It’s the first thing we wireframe and the first page designed. And rightfully so – it’s the front page, and it sets the standard for the rest of the website. However, it’s important to remember that the other pages of […]
