An impactful website that serves your target audience requires a well-planned strategy.
The words your website contains impact your audience’s experience and how they find the site. This web content is too important to leave to guesswork, so it should begin with a clear plan.
SEO Content Strategy
Now more than ever, search engine optimization (SEO) is key to making sure your website is discovered by the right people online. Our keyword research helps strengthen your website’s likelihood of ranking on search engines.
With your input and our competitive review, we will create an outline of all the pages that need to be included on the site (both immediately and long-term). This sitemap will not only provide a hierarchy of all pages, but also serve as the “blueprint” for continuous website growth.
With the sitemap defined, we create an outline of all the content that will live on each page of the website. This includes text blocks, visual callouts, and calls to action. We use this document as a starting point for copywriting as well as the visual layout of each page.
Contact us today to learn more about how GreenMellen can build your digital presence.
By first defining your customers, your visual brand, and your messaging, we are able to create a website that will relate, resonate and convert your leads into customers. Only then can we begin sending traffic back to your site through online platforms and digital relationship building.