Digital Marketing Strategy
No matter the industry you’re in, a strong digital presence is crucial to stay competitive and relevant with your audience.
We understand how difficult it can be to be found online, stay in touch with your customers, and anything in between. Let the GreenMellen team strengthen your digital marketing strategy and give you the tools to become competitive in your space.
Marketing Plans
Creating a beautiful website is important for all businesses, but there is so much more to today’s marketing mix. After all, just because you have a website doesn’t automatically mean people will start visiting it, let alone get in touch with you.
To be successful in your marketing, it takes a strategic, long-haul plan full of milestones and constant tinkering to meet your audience where they are. Through a marketing plan, we’ll become your marketing partner and create a results-driven plan for your business.
Here's what you can expect:
Dedicated Marketing Manager
Your marketing deserves dedicated attention, which is why you’ll have access to your own marketing manager at GreenMellen. Each month, we’ll execute your marketing plan and analyze the end results. We’ll then gather these key findings and present them during our quarterly What’s Next meetings.
Real-Time Data Scorecard
Wouldn’t it be great to see how your marketing efforts are performing at any given time? Through our customized Data Scorecards, you’ll be able to check your marketing KPIs in real-time.
Heatmaps
So much of your marketing efforts are aimed at getting people to your website. But what do they do once they get there? With heatmaps on your website, you can track user behavior and make improvements based on real user data.
Marketing Dashboard
One of the challenges with digital marketing is balancing all of the various platforms and content. Luckily for our managed clients, we take care of this in our Marketing Dashboards. These dashboards have everything you need in one place—content calendars, important links, wish list items, contact info, and more.
What's Next Meetings
Each quarter, we’ll meet to discuss marketing performance, focus areas for the upcoming quarter, and accomplishments from the previous few months. After this meeting, we’ll lay out a plan of action to execute these projects.
Marketing Suggestions
As part of our What’s Next meeting, we’ll offer data-driven suggestions on how to improve your marketing efforts and what new avenues are worth exploring.
Managed Content Calendar
No matter if we’re focusing on blogging, email marketing, social media, or all of the above, we’ll manage a content calendar for your brand. This includes topic and social post creation, dates for publishing, real-time status updates, and more.
Contact us today to learn more about how GreenMellen can build your digital presence.
By first defining your customers, your visual brand, and your messaging, we are able to create a website that will relate, resonate and convert your leads into customers. Only then can we begin sending traffic back to your site through online platforms and digital relationship building.
