Social media is one of the first things people engage with before they step out of bed, and it carries throughout their days until they close their eyes to sleep.
As a first step, we will devise and implement a social media strategy for your company that will provide detailed best practices and content strategies for achieving the presence you deserve.
How we make it happen:
- Social Media Discovery
We begin by conducting a discovery session to find out what social media goals you have, what efforts your company has already made, and the traction it has received. During this session, we will talk about which social media channels your company may want to have a presence.
- Content Strategy
After discussing which channels your company should to be active on, the next component to review is the content that is going to be posted and how often. We will discuss which type of content should gain the most engagement with your audience and uncover how to build a collection of social media-worthy content to have on hand.
- Brand Strategy
We take it one step further and discover the role your brand plays into the content it posts. Voice, photo style, hashtags and messaging all are defined to make sure your brand’s social media presence is in line with your company’s brand standards.
- Social Media Ads
If expanding your company’s brand awareness and following are crucial, we will discuss how social media ads can be a cost-effective way to grow your social media presence. We will also determine a monthly budget and discuss ad options.
- Strategy Presentation
Once we understand the direction your company’s social media should take, we will present your company with a strategy document outlining the services we can provide to help you achieve your social media goals.