Skip to main content

The Brilliance Blog

Explore our Latest Bright Ideas

Website Insurance: Why Your Business Needs Web Maintenance

Does your company have website insurance? Wait, is that a thing?

Read More

The Secret Recipe for the Best Agency/Client Relationship

Since opening our doors in 2009, we have seen our share of client types at GreenMellen. Just like marketing projects, no two clients we’ve worked…

Read More

The Basics of Business Online Reputation Management

Reputation management is the process of monitoring and engaging with online reviews and other third-party reflections on your business. These various platforms form your online reputation—a reputation that should be actively watched after and managed.

Read More

Why and How to Properly Manage Your WordPress Website

Too many people think having a site is a “set it and forget it” project. But it’s essential to make sure your site is secure and up-to-date on a daily basis.

Read More
flat lay photography of hand tools

GreenMellen Celebrates 20 Years of WordPress

May 27, 2023, is the 20th anniversary of WordPress—the most popular content management system on the internet. Much has changed about the web since 2003, but WordPress has been an important fixture for many who develop websites.

Read More

Why Sales And Marketing Are NOT The Same Thing

Sales and marketing are two distinct functions within a business that more often than not, are confused with one another. Although both play critical roles…

Read More

8 Tips for a More Effective Website 404 Error Page [with Examples]

When done effectively, your website’s 404 error page can be an opportunity to redirect people and maybe even make them smile. Here are a few simple suggestions for how you can make the most of an error page with some great examples from across the web.

Read More

6 Best Practices For Creating And Posting Video Content To YouTube

How do you effectively share videos on YouTube and your other digital channels? We’ve compiled a few of our best practices to guide your video creation efforts.

Read More

GreenMellen Named to Cobb Chamber Top Small Business List For Third Straight Year

Marietta-based digital marketing agency GreenMellen has been named as one of the top small businesses for the third consecutive year by the Cobb Chamber of Commerce.

Read More

Why a Messaging Strategy is the Foundation for Your Website Content

Fresh, action-driven content for your business cannot be an afterthought. When it comes to your website, there needs to be a strategy that goes into…

Read More

GreenMellen Takes Home Two 2023 AMA Marketing Awards

GreenMellen was awarded two Atlanta Marketer of the Year (AMY) awards by the Atlanta chapter of the American Marketing Association on Wednesday evening.

Read More

6 Best Continuing Education Sources For Digital Marketers

Whether or not you studied marketing in college (or even went to college), all marketers should be perpetual students. There is no end to your education for several reasons. But the good news is that there is also no shortage of areas where you can learn.

Read More
silver ipad on white book page

5 Marketing Best Practices for Technology Businesses

When working on marketing for your technology business, there are a lot of things that you need to pay attention to. Ultimately, though, if you can keep these five ideas front and center, everything else should fall into place.

Read More
two women sitting in front of computer monitor

Making the Most Of Your Brand’s Messaging Strategy

A GreenMellen messaging strategy shares our recommendations based on our conversations with you, industry research, and our knowledge of marketing best practices. This is the foundation for the rest of your marketing—from your website and beyond.

Read More
people looking at blueprints

GreenMellen Named As Finalist for Annual AMA Atlanta Award

GreenMellen has been named as a finalist for an annual award for the annual AMYs awards ceremony organized by the Atlanta chapter of the American Marketing Association.

Read More