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The Brilliance Blog

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The Basics for Launching an Effective Digital Marketing Campaign

Digital marketing is an ongoing process. Effective marketing means planning for the long term and sticking with a sustainable effort. However, there are appropriate times when you can invest more than your usual effort and budget.

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GreenMellen Announces Series of Community Partnerships

GreenMellen is proud to announce several community partnerships with outstanding local nonprofit organizations during 2023.

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10 Best Practices for Writing Business Social Media Content

In today’s digital age, social media is at the forefront of most businesses’ marketing plans. Companies use this indispensable tool to connect with their audience,…

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Two GreenMellen Websites Recognized with Annual dotCOMM Awards

Marietta-based digital marketing agency GreenMellen received two annual dotCOMM awards for client websites launched during 2023.

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Marketing Humor: How to Make Your Brand Funny

Your brand could benefit from using some humor in marketing.

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7 Essential Questions to Shape the Perfect Website Sitemap

Today, a well-structured website is more important than ever, and the first step to building this foundation is your sitemap.  A sitemap lays out all…

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8 Approaches To Convince Your Boss To Hire A Marketing Agency

As a marketing professional, you understand the immense value a marketing agency can bring to your company. However, convincing your boss to invest in one may require a well-structured approach. 

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Why You Should Have a Strategy Before Doing Ongoing Marketing

In today’s fast-paced digital landscape, having a solid digital marketing strategy is crucial for businesses of all sizes. It provides a roadmap for success and ensures that your marketing efforts are aligned with your overall business goals. 

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Building Your Marketing Tech Stack The Right Way

When building a marketing tech stack, which is essentially the list of tools you use for your marketing efforts, there are many things to consider….

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Marketing Copywriters: Why You Need One and What To Look For

Effective copywriting elevates your entire marketing game. That’s why a strong marketing copywriter is like a superhero.

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How to Build a Better Email Newsletter

These days, attention spans are fleeting, and inboxes are overflowing. So it’s even more crucial to stand out from the crowd and captivate your audience….

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Website Insurance: Why Your Business Needs Web Maintenance

Does your company have website insurance? Wait, is that a thing?

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The Secret Recipe for the Best Agency/Client Relationship

Since opening our doors in 2009, we have seen our share of client types at GreenMellen. Just like marketing projects, no two clients we’ve worked…

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The Basics of Business Online Reputation Management

Reputation management is the process of monitoring and engaging with online reviews and other third-party reflections on your business. These various platforms form your online reputation—a reputation that should be actively watched after and managed.

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Why and How to Properly Manage Your WordPress Website

Too many people think having a site is a “set it and forget it” project. But it’s essential to make sure your site is secure and up-to-date on a daily basis.

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