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The Brilliance Blog

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What a Website Launch Day Looks Like

Congratulations! You approved your staging site, and we’ve scheduled the launch date! Now that we’re days away from making this new website visible to the…

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Content Marketing Mistakes You’re Making on Your Website

Content marketing has proven to be one of the most important aspects of a website, yet it is undermined as an afterthought by many businesses….

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5 Reasons Why Your Website is a Never-Ending Project

When you complete a big project like launching a new website, you may feel like it’s time to pop the champagne and say, “yay, that’s…

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Creating a Customer Feedback Email People Will Respond To

Collecting qualitative, useful feedback from your customers is a meaningful way to gain insight into improving your products, services or business. While there are many…

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Effective Branding: The Must-Haves for a Memorable Brand

Businesses like Nike, Apple and Coca-Cola have worked tirelessly to become the most iconic brands in the world. They have successfully connected with their audience…

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Why Your Website Traffic is Low and How to Fix It

It’s completely normal for website traffic to experience ups and downs throughout a calendar year. However, if your website was experiencing consistent traffic and suddenly…

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Why a Strong Website is a Must in 2020

We aren’t even halfway through 2020 yet, but the need for a steady Internet connection and digital presence has clearly become more than a luxury;…

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How Poor Website Design Can Hurt Your Sales

As a web design and digital marketing agency, we’ve seen our share of poorly designed websites. When a business chooses to go the “quick and…

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Is a Custom Website Worth the Price?

Today, a website serves as the digital storefront into your business and develops the first impression with your audience. High-quality, custom websites showcase your services/products,…

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What to Expect When Reviewing a Staging Website

When we build custom WordPress websites for our clients, we always dedicate at least a week minimum to go through user testing and quality assurance…

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A Designer’s Guide to Logo Design From Concept to Execution

I’ve been a designer for nine years, and during that time, I’ve learned what works well during the logo process and what doesn’t. Step One:…

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Best Practices for Working from Home

It’s strange to say that many businesses are officially “getting used to” working from home during the COVID-19 crisis, but it has become the new…

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Altering Your Digital Marketing During COVID-19

Every industry has been impacted in some way because of the COVID-19 pandemic. Whether it’s altering business hours, working remotely, or pivoting your focus into…

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Remote Working Tips to Boost Productivity

Last week, many businesses had to make the hard decision to shift their daily operations from their offices to their homes. While remote working has…

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6 Creative Tactics to Grow Your Email List

Did you know that email databases degrade about 23% every year? The reasons behind this range from opt-outs to users getting rid of their old…

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