Explore our Latest Bright Ideas
Hearing the word “audit” gives some people shivers because of its connotation with taxes and the IRS. However, an audit can be a genuinely beneficial tool when used properly. In this case, we’re considering what an audit can do for your business’s marketing.
While there are a lot of good reasons to periodically rebuild your website (new design, different focus, better user experience, etc), if your site was built correctly and is well-maintained it should last a long time.
The lack of transparency is unacceptable and often means they’re hiding something—usually because they’re not doing much work for the client.
2023 marked our 14th year of building a brighter web, and our team reached new heights this year. It was a record year for active clients and revenue earned for GreenMellen.
We’ve recently had a few potential clients who couldn’t afford our services, so they chose a less expensive option. That’s not necessarily a bad move, but it was a waste of money in these cases.
How well do you know your target audience? Understanding who you’re trying to reach is vital to effective marketing. So is knowing what information is relevant to your audience and how they prefer to communicate.
Digital marketing is an ongoing process. Effective marketing means planning for the long term and sticking with a sustainable effort. However, there are appropriate times when you can invest more than your usual effort and budget.
GreenMellen is proud to announce several community partnerships with outstanding local nonprofit organizations during 2023.
In today’s digital age, social media is at the forefront of most businesses’ marketing plans. Companies use this indispensable tool to connect with their audience,…
Marietta-based digital marketing agency GreenMellen received two annual dotCOMM awards for client websites launched during 2023.
Your brand could benefit from using some humor in marketing.
Today, a well-structured website is more important than ever, and the first step to building this foundation is your sitemap. A sitemap lays out all…
As a marketing professional, you understand the immense value a marketing agency can bring to your company. However, convincing your boss to invest in one may require a well-structured approach.
In today’s fast-paced digital landscape, having a solid digital marketing strategy is crucial for businesses of all sizes. It provides a roadmap for success and ensures that your marketing efforts are aligned with your overall business goals.
When building a marketing tech stack, which is essentially the list of tools you use for your marketing efforts, there are many things to consider….
