The Power of Strategic Design: 4 Reasons Design Can Make a Difference in Your Business
It’s a common misconception that design is just meant to make things beautiful. And while that’s not altogether wrong, it’s only a portion of what…
The Brilliance Blog
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How to Clear Your Browser Cache
When we make changes on our website, site visitors may not see the change immediately. It can be frustrating for both parties, but there’s an…
The One Magical Thing You Can Do To Improve Your Website Visibility
There are plenty of things that the first point could refer to. However, there’s one thing that rises above all of the others, and it’s far more common than I’d like to see.
How Do We Build More Ethical and Humane Digital Marketing?
How does a humane perspective impact our practices? Why is it worth it to try being humane? Let’s examine these questions and more together.
6 Steps Every Small Business Can Take To Better Storytelling
Every business has a story because every business has people. By people, we don’t just mean your team, but also your customers, potential customers, and…
The 5 Things We’ve Learned About Building Successful Websites
Since opening our doors in 2009, GreenMellen has built hundreds of websites for clients in various industries. We can say with great confidence that no…
Why Digital Marketing is a Science Experiment (And How to Conduct One)
Is marketing more art or science? We believe it’s a beautiful and confounding mixture of both. There’s certainly a high level of creativity and subjectivity to effective marketing. However, there’s a fair amount of science, too. That’s because digital marketing is a perpetual experiment.
What Time and How Often Should An Account Post to Social Media?
When managing your social media accounts, there are likely two main questions that linger in your mind before you post: What time should I post…
The 7 Types of Website Traffic Sources (And How To Increase Each One)
The internet is vast and treacherous, which means we rely on a number of ways to navigate to the right content and sites. Therefore it should come as no surprise that people come to your website from a variety of places.
Home Builder Digital Marketing: 4 Tips on Where to Start
As a home builder, your day is full of so many decisions that pertain to the details and logistics of building homes. You’re answering to your subcontractors, your clients, architects, and designers. You rarely have time to sit down—let alone time to focus on your marketing.
Building Better Marketing Practices for Construction Companies
Blueprints, hard hats, and excavators are probably some of the first things that come to mind when you think of construction companies. Pair those tools…
GreenMellen Partners with Local Nonprofits to Build Little Free Library
Members of six Cobb County organizations gathered together Tuesday afternoon to unveil the result of their collective efforts—the latest local Little Free Library. The public…
Why We Use Custom Post Types On Our Client Websites
When we begin a website strategy, one thing we consider as we look at the new sitemap is whether or not to integrate a Custom…
Why Digital Marketing is Vital to Your Advocacy Group’s Mission
Effective digital marketing is one solution to nonprofit overcrowding. Just having a website or social media account alone won’t fix the problem, but not having either will certainly cause your organization to fall behind.
How Healthcare Professionals Can Use Digital Marketing to Grow Their Business
Today’s healthcare consumer is vastly different than a few years ago. Just like many other industries, consumers expect a user experience that’s both innovative and…
