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The Brilliance Blog

Explore our Latest Bright Ideas

5 Marketing Best Practices for Technology Businesses

When working on marketing for your technology business, there are a lot of things that you need to pay attention to. Ultimately, though, if you can keep these five ideas front and center, everything else should fall into place.

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Making the Most Of Your Brand’s Messaging Strategy

A GreenMellen messaging strategy shares our recommendations based on our conversations with you, industry research, and our knowledge of marketing best practices. This is the foundation for the rest of your marketing—from your website and beyond.

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GreenMellen Named As Finalist for Annual AMA Atlanta Award

GreenMellen has been named as a finalist for an annual award for the annual AMYs awards ceremony organized by the Atlanta chapter of the American Marketing Association.

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How To Grow Your LinkedIn Presence In 15 Minutes Per Day

LinkedIn is the social platform that professionals use daily to make new connections. For many small businesses, this is the best place to grow an…

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Own Your Search Results Page With More Than Just Your Website

When it comes to ranking well in search results, there are two very different areas where people tend to focus.

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7 Pages That Every Business Website Needs

If you’re looking to revamp your business’s current website or build a new one from scratch, you may be a little lost on where to…

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How We’re Improving Our Brighter Web Marketing Meetups in 2023

As we enter 2023, we’re changing things up again with our meetups. No matter if you’ve never been to one before or have attended several, here’s what you can expect from our new-look marketing meetups moving forward.

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A Robot Wrote This Post About Artificial Intelligence In Digital Marketing

We had a robot write a blog post about artificial intelligence in marketing. What’s the worst that could happen?

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6 Essential Pieces in the Anatomy of a Successful Website Homepage

Of all pages on your website, your homepage is the most important. Your home page serves as the main entry for your entire website. It…

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[Recap] GreenMellen’s 2022 Year in Review

We like to write these recap blog posts each year. It helps us to celebrate what we’ve accomplished and learn from how much we’ve grown. Taking time to reflect on the past year is a healthy way to move into the next one with humility and momentum.

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[Roundup] Top 5 GreenMellen Blog Posts & Podcast Episodes of 2022

Whether you’re a loyal GreenMellen blog follower, or this is your first time on our website, here are the top five blog posts and top five podcast episodes created by our team during 2022.

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GreenMellen Core Value: We Think Outside the Box

It’s time to unpack our core value: we think outside the box. That’s easy to say, and much harder to live out. So what does this practically look like in our daily marketing?

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Which Digital Marketing Platforms Should You Start Working on First?

Don’t try to do it all at once—or at least not right away. Build up to full marketing capacity. That starts with setting your priorities and focusing on one thing until you’re proficient at it. That means picking one marketing platform to optimize at a time.

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This Story Highlights Why to Avoid Taking Shortcuts on Cheap Websites

Some developers rely on shortcuts and duplicated work to promise quick and cheap results. However, you may end up getting what you pay for. There’s a reason why it takes more time and budget to do quality websites the right way.

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The Power of Strategic Design: 4 Reasons Design Can Make a Difference in Your Business

It’s a common misconception that design is just meant to make things beautiful. And while that’s not altogether wrong, it’s only a portion of what…

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