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The Brilliance Blog

Explore our Latest Bright Ideas

Some great tools to help with Twitter

Over the past few weeks I’ve been trying out a lot of new tools to help improve my experience with Twitter.  Some were inspired by…

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WordPress 3.4 is here

WordPress has just released version 3.4 (codenamed “Green”, like us!) with a handful of very nice improvements. Theme Customizer For themes that support it, there…

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How I sold my house on facebook

We don’t typically go into detail about personal events on our blog, but something amazing recently happened in over at the Green household that I…

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The steps we take when upgrading your WordPress site

WordPress is an amazing tool and we use it for virtually all of our client sites, but it’s essential to keep it upgraded.  Because of…

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Google Place Pages move to Google+

While we’ve been promoting the value in Google+ for a while now, if you’re a small business owner Google+ just became an essential tool for…

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Don’t fear the Penguin; keep Google on your good side

While Google updates their results many times each day, from time to time they unveil a major algorithm change.  The most recent change, code-named “Penguin”,…

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Creating a “Tweetable” Experience

Social media is more than posting updates on facebook, taking photos on instagram, and tweeting to a crowd of followers; its about engaging people to…

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Measuring the ROI of a meeting

A few weeks ago I met with a local guy that is wanting to build up a business similar to ours, particularly on the WordPress…

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Creating “Pinnable” Images

There’s no denying that Pinterest is the new kid in town and has become the most popular thing since Danny Zuko and Ferris Bueller. In…

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Twitter and Google+ are too boring

New users on a social network often complain that it’s too boring.  They’ll post a message or two and hope for replies, and then get…

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Your brand starts with YOU

When somebody comes to us looking for a ‘new brand,’ our first question is not for our client, but for our client’s client: “What is…

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Here’s Why Your Industry Competitors Aren’t (Necessarily) Your Enemy

Local events and meetups are a great place to meet people, learn new ideas and I just like an excuse to get out of the…

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The ROI of social media is survival

If you’re a huge brand, there are tools out there to help you measure the ROI of your social media efforts.  For smaller businesses, though,…

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Working toward A Brighter Web

Over the years I’ve posted quite a few video tutorials on here and on other sites.  The problem is that they were scattered all over…

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Your business isn’t perfect, but that’s ok

A few days ago, I shared the story of a recent visit to Marlow’s Tavern.  In that post, I referenced a post from Scott Stratten…

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