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The Brilliance Blog

Explore our Latest Bright Ideas

Marlow’s Tavern, meet Gary Vaynerchuk

Last week, I saw a speech that Gary Vaynerchuk gave to a bunch of RE/MAX realtors on the topic of social media engagement and it…

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Google+ Business Pages are now live; here’s how to get started

Google has finally launched their business pages feature, and it’s open for everyone to sign up. You can read more about it on the Google…

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Google+ Business Pages are now live; here’s how to get started

Google has finally launched their business pages feature, and it’s open for everyone to sign up.  You can read more about it on the Google…

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Simple Videos Can Be Amazingly Effective Online Content

We encourage our clients to use video to help show their customers what they have to offer. Highly polished videos can be expensive and time-consuming….

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person taking photo of elephants

Examples of How Studying Your Competition Isn’t Always Right

No matter what line of business you’re in, you can often get inspiration and ideas by checking out your competition. You can see what kind…

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How to make it all come together

Over the years, I’ve discussed a lot of ideas to help your business flourish online and today I’m going to show you what it looks…

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Our YMCA has one of the worst good-looking sites ever made

We love our local YMCA.  Both of my girls play soccer there, we’ve done various swim lessons, and my wife and I work out there…

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Your customer service starts with the person that answers the phone

While I’m certainly not a big fan of the phone, I still use it quite often. As you’ve probably noticed, while businesses love their fancy…

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Content is still king

A few weeks ago, I decided to take the family on a Saturday trip to go horseback riding in the north Georgia mountains. The girls…

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Google’s not-too-secret social network finally launches: Google+

It’s been rumored for more than a year, and now it’s here — sort of.  You probably can’t get into it yet, but it’s out…

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How to make it all come together

Over the years, I’ve discussed a lot of ideas to help your business flourish online and today I’m going to show you what it looks…

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You can’t fake it on social media

While talking over a potential site redesign with a client, the subject turned to blogging.  We both agreed that they should have a blog for…

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Don’t run your fan club like Tim McGraw

My wife and I are fans of Tim McGraw; we’ve seen him in concert a few times, and we’ll likely see him again in the…

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How to add a Google +1 (Plus One) button to your site

A few months ago, Google introduced the +1 button to the world.  It’s essentially a simple way for you to approve of a page, and…

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Your business needs a website

I can’t believe I’m writing a post like this in 2011, but the sad fact remains that some small businesses don’t have websites. A friend…

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