Skip to main content

Google+ Business Pages are now live; here’s how to get started

Google has finally launched their business pages feature, and it’s open for everyone to sign up. You can read more about it on the Google Blog, or watch the video below for a quick overview of how it works.

Business pages work very similarly to personal profiles, with a few notes:

  • You cannot create an account for a business page; you create it via your personal profile (similar to Facebook).
  • You can create multiple pages from a single profile.Each business page can only be managed by the profile that created it, so choose carefully the right person in your organization to create the page. Support for multiple admins is “coming soon”.
  • Pages cannot add users to a circle unless the user adds them first. This is an awesome anti-spam move by Google. There aren’t any vanity URLs yet (like, but those are presumably coming in the future.

Direct Connect

Tied to this release is a new feature called “Direct Connect”. If you begin your Google search with a +, it’ll show brand pages that match the query in the auto-complete results, as shown here:

Over time, it’s possible that this could become a trendy thing to promote. I can image someone like Pepsi having something like “Google +Pepsi” for more at the end of a TV ad. If it does take off, it’ll be important to get your page listed there. But how?


Today, Google released “badges” for business pages. These allow you to add nifty widgets to your page, and people can add your brand to their circles directly from your website! It’s pretty slick.

Even more important is the snippet of code that they have you put in thesection of your site. This is there to prove that the page in question is really yours and will qualify you to show up as a Direct Connect option. No word on how soon those will start appearing, but it’d be wise to get yours connected so you can show up in Direct Connect as soon as possible. You can learn more about badges from this Google blog post.

Have you built a page yet?

Have you built a page for your company yet? Leave a link to it in the comments and show us your work!

Share this:

Mickey Mellen

Co-Founder and Technical Director

View Mickey's Profile

More from Our Blog

Making the Most Out of Your Website’s About Page

While every website we build at GreenMellen is custom, there are a handful of pages that should be on all websites. This list includes a…

Read More
people sitting around a table with their computers

Digital Marketing Scams: How to Spot and Avoid Them Online

In an era dominated by technology and connectivity, we have access to everything we want and need right in our hands. The internet plays a…

Read More

AI Policies: What Are They and Does Your Small Business Need One?

It’s no secret or surprise that artificial intelligence (AI) has taken the world by storm recently. The business world and even small businesses are not…

Read More

Leave a Reply

Your email address will not be published. Required fields are marked *