Skip to main content

Google+ Business Pages are now live; here’s how to get started

Google has finally launched their business pages feature, and it’s open for everyone to sign up.  You can read more about it on the Google Blog, or watch the video below for a quick overview of how it works.

Business pages work very similarly to personal profiles, with a few notes:

  • You cannot create an account for a business page; you create it via your personal profile (similar to Facebook).
  • You can create multiple pages from a single profile.
  • Each business page can only be managed by the profile that created it, so choose carefully the right person in your organization to create the page.  Support for multiple admins is “coming soon”.
  • Pages cannot add users to a circle unless the user adds them first.  This is an awesome anti-spam move by Google.
  • There aren’t any vanity URLs yet (like, but those are presumably coming in the future.

Direct Connect

Tied to this release is a new feature called “Direct Connect”.  If you begin your Google search with a +, it’ll show brand pages that match the query in the auto-complete results, as shown here:

Over time, it’s possible that this could become a trendy thing to promote.  I can image someone like Pepsi having something like “Google +Pepsi” for more at the end of a TV ad.  If it does take off, it’ll be important to get your page listed there.  But how?


Today, Google released “badges” for business pages.  These allow you to add nifty widgets to your page, and people can add your brand to their circles directly from your website!  It’s pretty slick.

Even more important is the snippet of code that they have you put in the <head> section of your site.  This is there to prove that the page in question is really yours and will qualify you to show up as a Direct Connect option.  No word on how soon those will start appearing, but it’d be wise to get yours connected so you can show up in Direct Connect as soon as possible.  You can learn more about badges from this Google blog post.

Have you built a page yet?

Have you built a page for your company yet?  Leave a  link to it in the comments and show us your work!

About the Author

Mickey Mellen

Co-Founder and Technical Director

View Mickey's Profile

More from Our Blog

H1 & H2: Why You Should Always Use Headers in Your Website Content

Not only do headers make online content easier for humans to understand, but header tags (like H1 and H2) also guide bots on how to...

Read More
white printer paper on white table

5 Benefits of a Podcast for Your Business

The audience for podcasts has grown steadily over the past decade, and the amount of diverse content out there means there truly is something for…

Read More
positive black woman talking to radio host

Case Studies: Telling Client Stories To Help Build Brand Awareness

Using stories of your existing clients and past projects gives your experience specificity. In marketing, we call these case studies—which is a boring name for...

Read More
white ruled book