Google Place Pages move to Google+
While we’ve been promoting the value in Google+ for a while now, if you’re a small business owner Google+ just became an essential tool for…
The Brilliance Blog
Explore our Latest Bright Ideas
Don’t fear the Penguin; keep Google on your good side
While Google updates their results many times each day, from time to time they unveil a major algorithm change. The most recent change, code-named “Penguin”,…
Creating a “Tweetable” Experience
Social media is more than posting updates on facebook, taking photos on instagram, and tweeting to a crowd of followers; its about engaging people to…
Measuring the ROI of a meeting
A few weeks ago I met with a local guy that is wanting to build up a business similar to ours, particularly on the WordPress…
Creating “Pinnable” Images
There’s no denying that Pinterest is the new kid in town and has become the most popular thing since Danny Zuko and Ferris Bueller. In…
Twitter and Google+ are too boring
New users on a social network often complain that it’s too boring. They’ll post a message or two and hope for replies, and then get…
Your brand starts with YOU
When somebody comes to us looking for a ‘new brand,’ our first question is not for our client, but for our client’s client: “What is…
Here’s Why Your Industry Competitors Aren’t (Necessarily) Your Enemy
Local events and meetups are a great place to meet people, learn new ideas and I just like an excuse to get out of the…
The ROI of social media is survival
If you’re a huge brand, there are tools out there to help you measure the ROI of your social media efforts. For smaller businesses, though,…
Working toward A Brighter Web
Over the years I’ve posted quite a few video tutorials on here and on other sites. The problem is that they were scattered all over…
Your business isn’t perfect, but that’s ok
A few days ago, I shared the story of a recent visit to Marlow’s Tavern. In that post, I referenced a post from Scott Stratten…
Marlow’s Tavern, meet Gary Vaynerchuk
Last week, I saw a speech that Gary Vaynerchuk gave to a bunch of RE/MAX realtors on the topic of social media engagement and it…
Google+ Business Pages are now live; here’s how to get started
Google has finally launched their business pages feature, and it’s open for everyone to sign up. You can read more about it on the Google…
Google+ Business Pages are now live; here’s how to get started
Google has finally launched their business pages feature, and it’s open for everyone to sign up. You can read more about it on the Google…
Simple Videos Can Be Amazingly Effective Online Content
We encourage our clients to use video to help show their customers what they have to offer. Highly polished videos can be expensive and time-consuming….
