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The Brilliance Blog

Explore our Latest Bright Ideas

6 Steps Every Small Business Can Take To Better Storytelling

Every business has a story because every business has people. By people, we don’t just mean your team, but also your customers, potential customers, and…

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The 5 Things We’ve Learned About Building Successful Websites

Since opening our doors in 2009, GreenMellen has built hundreds of websites for clients in various industries. We can say with great confidence that no…

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Why Digital Marketing is a Science Experiment (And How to Conduct One)

Is marketing more art or science? We believe it’s a beautiful and confounding mixture of both. There’s certainly a high level of creativity and subjectivity to effective marketing. However, there’s a fair amount of science, too. That’s because digital marketing is a perpetual experiment.

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What Time and How Often Should An Account Post to Social Media?

When managing your social media accounts, there are likely two main questions that linger in your mind before you post: What time should I post…

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The 7 Types of Website Traffic Sources (And How To Increase Each One)

The internet is vast and treacherous, which means we rely on a number of ways to navigate to the right content and sites. Therefore it should come as no surprise that people come to your website from a variety of places.

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Home Builder Digital Marketing: 4 Tips on Where to Start

As a home builder, your day is full of so many decisions that pertain to the details and logistics of building homes. You’re answering to your subcontractors, your clients, architects, and designers. You rarely have time to sit down—let alone time to focus on your marketing.

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6 Professional Website Design Tips and Ideas for Beginners

Even if you wouldn’t consider yourself someone with good eye for web design, you can still build a beautiful, user-friendly website that visually stands out. From our design gurus, here are the top web design tips for all levels of designers to create a stunning website.

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Building Better Marketing Practices for Construction Companies

Blueprints, hard hats, and excavators are probably some of the first things that come to mind when you think of construction companies. Pair those tools…

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GreenMellen Partners with Local Nonprofits to Build Little Free Library

Members of six Cobb County organizations gathered together Tuesday afternoon to unveil the result of their collective efforts—the latest local Little Free Library. The public…

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Why We Use Custom Post Types On Our Client Websites

When we begin a website strategy, one thing we consider as we look at the new sitemap is whether or not to integrate a Custom…

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Why Digital Marketing is Vital to Your Advocacy Group’s Mission

Effective digital marketing is one solution to nonprofit overcrowding. Just having a website or social media account alone won’t fix the problem, but not having either will certainly cause your organization to fall behind.

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How Healthcare Professionals Can Use Digital Marketing to Grow Their Business

Today’s healthcare consumer is vastly different than a few years ago. Just like many other industries, consumers expect a user experience that’s both innovative and…

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5 Ways Nonprofit Organizations Benefit from Digital Marketing

Most people think of and treat nonprofit organizations differently from the average business. But they still can’t afford to ignore digital marketing.

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GreenMellen Core Value: We Are Responsive

We focus on a speedy initial response time, but we also don’t lose sight of the high-quality service we promise each and every one of our clients.

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Why All Financial Consultants Need Digital Marketing

Did you know that 51% of the world’s population spends an average of 144 minutes on social media every day? That is 2.4 hours a…

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