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The Brilliance Blog

Explore our Latest Bright Ideas

GreenMellen Core Value: We Are Always Improving

At GreenMellen, we like to see growth as an opportunity to continuously serve our clients and ourselves with relevant and trending digital marketing strategies.

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5 Step Method to Get a Blog Post to Rank Well Organically

Writing quality blog content helps your website to rank better for certain search terms. But how do you optimize a blog post for search?

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Organizing Your Digital Files

In a digital world, keeping your files organized is becoming an increasingly important thing to do. At the same time, the number of files each…

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8 Marketing Tools We’re Certified to Help You With

Need help with a marketing service? Or want to use a specific digital tool? We’re ready to help your business with each of the following platforms.

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5 Tips For Developing a Strong Brand Voice

For most, the first things that come to mind when recognizing a brand are likely a company’s logo, color scheme, specific fonts, or even custom…

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3 Reasons Why Self-Care is Important for Digital Marketers and 10 Ways To Get Better at It

Self-care is frequently discussed, but too often overlooked, especially when it comes to marketing professionals. To start off a new year, let’s examine why self-care is as important as ever and why it’s needed for every marketer. Do yourself a favor and read this blog post.

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Why Maintaining Your Website is Crucial for Your Business Goals

Building a new website can be a long process, but the joy of launch date is hard to beat! Once the site is launched, though,…

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Understanding the Different Logo File Types

When a marketing agency designs your logo, they should provide the final product in a few different file formats. But if you don’t know the difference between a JPG and a PDF, using the right one can be confusing and frustrating.

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5 of the Most Common Website Development Challenges (and 1 New Solution)

We’ve built hundreds of traditional websites, but see some common issues. So we came up with a unique new solution to address them.

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[Recap] GreenMellen’s 2021 Year in Review

We always enjoy looking back at the year that was and celebrating all of the small wins—all the work we’ve been able to accomplish with our amazing team and clients.

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[Roundup] Top 10 GreenMellen Blog Posts of 2021

Blogging is a great way to grow your website’s SEO and grow yourself as a thought leader. Even if it’s sometimes difficult to find things to write about, creating the perfect blog post isn’t as challenging as you might think.

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4 Reasons Why We Exclusively Work With WordPress Websites

At GreenMellen, we’re big believers in the power of WordPress. I’ve personally been using it since 2004, and our agency has been using it exclusively for more than a decade now. But why? There are a lot of great content management systems out there, so what makes us stick with WordPress? There are four big reasons.

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Is Social Media Marketing Relevant For B2B Companies?

Social media has been used by businesses to drive awareness and increase sales since the 1990s.. The evolution of social channels over the years has…

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Why Writing is the Most Important Marketing Skill

Writing is an often overlooked and underappreciated skill, but it’s central to effective marketing. Whether you realize it or not, nearly everything you do in marketing involves writing. So how are marketing and writing connected? And how can business leaders become better writers?

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How SEO and Sitemap Creation Go Hand-in-Hand

Sitemaps and search engine optimization (SEO) are both important components of a strong website, but when they’re planned concurrently, they can take your website to…

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