Instantly Improve Your SEO Writing
Implementing search engine optimization (SEO) strategies into your website can significantly improve your chances for exposure on search engine results pages (SERPs). Many factors play…
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The Brilliance Blog
Explore our Latest Bright Ideas
How to Discover Who Your Marketplace Competitors Are
Every business has competition. No one is completely alone in a marketplace. However, not every business leader fully understands their competition or the marketplace they serve.
Working with a Photographer for Your Marketing Efforts
We’ve discussed the importance of having images on your website, but imagery goes far beyond your website. Adding visual elements that support your message to…
Why the 5 Ws of Journalism Matter in Your Marketing
There’s a well-known concept in journalism often called the 5 Ws. This idea refers to five common questions, all of which start with W: who, what, when, where, and why.
How to Select Website Images That Boost Conversations
Each of your web pages should be carefully crafted to not only paint a digital picture of your business, but also help push visitors down…
Why Unsubscribes are Actually Good for Your Email Marketing
You may not know all of the expert-level email marketing terms—what is a churn rate anyway? But everyone should be familiar with what an unsubscribe…
5 Tips to Improve SEO for Your Service-Based Business
Service-based businesses drew the short end of the stick for displaying their offerings online. Unlike product-based businesses that can create galleries of their products to…
UTM Tracking Links: Why They’re Your Marketing Secret Weapon
Links are the building blocks of the internet. Being able to quickly and easily click from one web page or site to another is fundamental…
How to Acquire Valuable Online Reviews
Word of mouth might be the oldest marketing tactic out there, and its power has not tarnished in the slightest. Think about it: what would…
Google Analytics 4: What We Know and Think So Far
Google recently announced a major update to their popular Google Analytics platform. Since then, the marketing community has been buzzing about what this means for…
What is a Marketing Funnel and Why Do You Need One?
Funnels are really helpful things. People use them every day to pour things into containers. They’re also used to make funnel cakes, which are delicious….
How Design Impacts Your Business’s Marketing Success
Your business’s marketing budget has to cover a lot of ground. From paid ads and content creation, to social media management and email marketing, all…
Would You Hire (Or Fire) Your Website if it Was a Salesperson?
What does your website do for your company? This could be any number of things, including: Act as a digital front door for your business…
[Recap] A Look Back at GreenMellen’s 2020
Are we crazy for wanting to look back at 2020? Despite everything that happened this year, there’s been a lot of good things to celebrate…
What Your Website Needs to Stand Out in 2021
It’s no secret: businesses with a strong website are the winners in today’s digital landscape. Now more than ever, people will flock to their screens…
