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The Brilliance Blog

Explore our Latest Bright Ideas

PHP Updates: Why They Shouldn’t Scare You

While there are a lot of good reasons to periodically rebuild your website (new design, different focus, better user experience, etc), if your site was built correctly and is well-maintained it should last a long time.

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Hide Nothing: Why An Agency’s Marketing Tactics Should Always Be Clear

The lack of transparency is unacceptable and often means they’re hiding something—usually because they’re not doing much work for the client.

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[Recap] GreenMellen’s 2023 Year in Review

2023 marked our 14th year of building a brighter web, and our team reached new heights this year. It was a record year for active clients and revenue earned for GreenMellen.

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Action Bias: Why You Don’t Always Need to Do Something in Marketing

We’ve recently had a few potential clients who couldn’t afford our services, so they chose a less expensive option. That’s not necessarily a bad move, but it was a waste of money in these cases.

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Audience Research: 8 Proven Tactics and Tools To Understand Your People

How well do you know your target audience? Understanding who you’re trying to reach is vital to effective marketing. So is knowing what information is relevant to your audience and how they prefer to communicate.

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The Basics for Launching an Effective Digital Marketing Campaign

Digital marketing is an ongoing process. Effective marketing means planning for the long term and sticking with a sustainable effort. However, there are appropriate times when you can invest more than your usual effort and budget.

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GreenMellen Announces Series of Community Partnerships

GreenMellen is proud to announce several community partnerships with outstanding local nonprofit organizations during 2023.

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10 Best Practices for Writing Business Social Media Content

In today’s digital age, social media is at the forefront of most businesses’ marketing plans. Companies use this indispensable tool to connect with their audience,…

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Two GreenMellen Websites Recognized with Annual dotCOMM Awards

Marietta-based digital marketing agency GreenMellen received two annual dotCOMM awards for client websites launched during 2023.

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Marketing Humor: How to Make Your Brand Funny

Your brand could benefit from using some humor in marketing.

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7 Essential Questions to Shape the Perfect Website Sitemap

Today, a well-structured website is more important than ever, and the first step to building this foundation is your sitemap.  A sitemap lays out all…

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8 Approaches To Convince Your Boss To Hire A Marketing Agency

As a marketing professional, you understand the immense value a marketing agency can bring to your company. However, convincing your boss to invest in one may require a well-structured approach. 

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Why You Should Have a Strategy Before Doing Ongoing Marketing

In today’s fast-paced digital landscape, having a solid digital marketing strategy is crucial for businesses of all sizes. It provides a roadmap for success and ensures that your marketing efforts are aligned with your overall business goals. 

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Building Your Marketing Tech Stack The Right Way

When building a marketing tech stack, which is essentially the list of tools you use for your marketing efforts, there are many things to consider….

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Marketing Copywriters: Why You Need One and What To Look For

Effective copywriting elevates your entire marketing game. That’s why a strong marketing copywriter is like a superhero.

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