Building a Brighter Web
A GLIMPSE INSIDE OUR MINDS
Content creation needs to be a part of your ongoing marketing efforts, as it brings a plethora of benefits for your business. No matter if it’s a blog post, white paper, or a website, the steps each piece takes to create, promote, distribute and analyze content can be a long, daunting process that seems to […]
Today, your website is arguably one of your most valuable digital assets. It serves as a digital window into your business, and consumers have come to expect a certain level of seamlessness when they browse through websites. It’s up to you to deliver and meet those expectations, or your website efforts will be wasted. Here […]
One of the biggest misconceptions about websites is that once it’s live, it’s not a concern anymore. Sites require ongoing maintenance to make sure they’re secure and up to date. If you’re stumped on what dependable website maintenance looks like, here are the top nine actions we handle for our maintenance clients and what you […]
The term “fake news” seems to be a phrase we hear every day, but it doesn’t apply to just trending topics. In the digital marketing world, we hear a lot of myths going around about every subject from SEO to video marketing. Today, we’d like to shine a light on the common myths that go […]
Email preheaders are short summaries that follow the subject line of an email, and these have become the latest trend in email marketing. Here is a visual example of what these look like in Gmail: These preheaders may appear different on mobile devices and other email carriers, but they all serve the same purpose: to […]
Broken links on your website can have a drastically negative impact on your search engine rankings. What’s more is that these can hurt your site’s user experience, which can also damage your site’s analytics. We at GreenMellen know how important a clean website is for our customers and are always looking for new ways to […]
Organic SEO is, and continues to be, very competitive for websites in all industries. However, to gain more attention in search engines, pay-per-click (PPC) strategies like Google Ads will help your site be discovered by not only more people, but people who are ready to take the next step with businesses like you. If you […]
Seamless user experience, easy-to-navigate pages, and useful copy are must-haves all sites need to be successful in 2019. However, according to Search Engine Journal, there’s one feature a website that’s considered more vital than the rest. This element is a search box, and more than 40% say it’s more important than anything else. Learn why […]
A common misconception among business owners is that once their website is launched, their work on it is done. However, much like society, trends and user behavior change, and your site needs to consider these shifts as they come. Depending on your website goals and target audience, the elements you include on your site will […]
Today, writing content for the web needs to be more than just an opinion piece. If you want eyes on your words, you need to consider writing search engine optimized (SEO) content that keeps best practices in mind. However, while Google and other search engines need to be considered in your writing, you need to […]
