Google Search Console: How To Use This Free Tool To Create More Marketing Content?
If you’re interested in what is going on with your site, then this blog post is for you. We’ll discuss a tool called Google Search…
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3 Basic Web Development Concepts Every Marketer Should Know
While we don’t expect marketers to know everything about web development, it can be helpful as we develop their websites to know some basics.
Leveraging Internal Links to Make Your Website Even More Powerful
Most everything we do when designing a powerful, effective website benefits two main audiences: a site’s users and Google. Internal and external hyperlinks within well-written…
Think Digital Marketing is Environmentally Friendly? You’d Be Surprised
Many modern businesses focus on sustainability and being environmentally friendly because consumers are increasingly concerned about this. You may be familiar with the triple bottom…
Common Marketing Problem: Your Brand Doesn’t Properly Reflect The Business
Let’s explore a critical aspect of your business that might be flying under the radar: your brand. While it’s easy to overlook amidst the hustle…
Switching Your Website Data From Google Analytics 4 to Fathom
There are many options when considering which platform to track your website’s analytics. Google Analytics is an option most of our clients use and many…
Common Marketing Problem: Unclear and Inconsistent Value to our Audience
Tell us if this sounds familiar: you know what your business does, but you have difficulty explaining it to people. Friends at parties ask you…
6 Advanced LinkedIn Features to Take Your Account To the Next Level
LinkedIn is a powerful social networking platform for business leaders because it is specifically for professionals. It should often be the first social account to…
Fourth Consecutive Cobb Chamber Small Business Award For GreenMellen
ATLANTA—For the fourth consecutive year, GreenMellen has been listed among the top small businesses by the Cobb Chamber of Commerce. “Our team appreciates this continued…
5 Most Common Marketing Challenges Small Business Owners Face
Marketing is deceptively complex. Creating a Facebook page and building a basic website seems simple, but having an online presence doesn’t automatically make you effective…
Growing Your Website Content Sustainably Over The Long Run
There are over one billion websites in the world today—All of which are competing for attention and new customers, all while trying to improve their…
H1 & H2: Why You Should Always Use Headers in Your Website Content
Not only do headers make online content easier for humans to understand, but header tags (like H1 and H2) also guide bots on how to categorize and organize content on search engines.
5 Benefits of a Podcast for Your Business
The audience for podcasts has grown steadily over the past decade, and the amount of diverse content out there means there truly is something for…
Case Studies: Telling Client Stories To Help Build Brand Awareness
Using stories of your existing clients and past projects gives your experience specificity. In marketing, we call these case studies—which is a boring name for a very effective tool.
Balancing the Creative and Technical Elements of a Website
There exists a tension between the creative and technical elements of a well-built website. While you always strive to create a beautiful website pleasing to…
