Building a Brighter Web
A GLIMPSE INSIDE OUR MINDS
We’ve learned in our almost ten years of building a brighter web that there is one piece of the website puzzle that always takes the longest: copywriting. On average, depending on the size of the website, it takes us two to five hours to research, craft, and edit copy for just one web page, and […]
The power of a robust digital presence goes a long way for many brands and industries. However, there are plenty of offline, traditional tactics that any business should still be taking advantage of to spread brand awareness and encourage engagement. While they aren’t as measurable as digital marketing, they can go a long way for […]
You’ve probably heard of all the benefits a blog can bring your business, ranging from SEO to increased sales, and we would agree that it is something every business should take the time to do. If blogging is something you have considered doing, be warned: it’s no cakewalk, but if you put in the effort […]
When clients ask us to create a website, they often ask when they will be able to see a design mockup of the site. In our web development process, design happens in the latter end of the project, and this is purposely done to make sure there is some steady groundwork completed beforehand. One of […]
Your website is one of your most important digital assets, which is why so many businesses go to a web design agency to create their site and digital marketing. No matter your budget or goals, there are certain principles you should come to expect when working with an agency. Take a look at what to […]
Digital marketing has quickly become priority over traditional mediums such as display or out-of-home advertising, and for good reason. It’s measurable, meets people where they are today (online), and very scalable. While it’s become stronger and more developed over time, it’s still up to you to make sure you’re using it effectively to increase brand […]
In our opinion, WordPress is the perfect content management system (CMS) for both beginners and experts. It’s user-friendly enough that newbies can manage the content on their website and customizable enough to grow into an eCommerce powerhouse. However, for those who are new to operating a website and working with a CMS, there is a […]
The way humans interact with websites has steadily changed throughout the years, and while most of the sites have evolved alongside these behaviors, there are still some small web design mistakes business owners still make. Make sure your website isn’t making these web design mistakes for maximum effort. Long Blocks of Text When people read […]
ARPR is an award-winning tech PR agency representing cloud, cybersecurity, FinTech and HealthIT brands. Their Panorama Approach empowers them to provide measurable, data-driven results that make their clients’ reputations thrive and their sales pipelines prosper. When they came to us for a new website, we knew we needed to create something that demonstrated their caliber […]
Organic SEO has quickly become a necessity for businesses who want to be competitive online, yet search engines like Google make this even more challenging by being quiet about their algorithm updates. Mickey covers a lot of them over on the DigitalCast podcast, but Google simply doesn’t say anything about many of them. No matter […]
