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The Brilliance Blog

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5 Tips to Improve SEO for Your Service-Based Business

Service-based businesses drew the short end of the stick for displaying their offerings online. Unlike product-based businesses that can create galleries of their products to…

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UTM Tracking Links: Why They’re Your Marketing Secret Weapon

Links are the building blocks of the internet. Being able to quickly and easily click from one web page or site to another is fundamental…

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How to Acquire Valuable Online Reviews

Word of mouth might be the oldest marketing tactic out there, and its power has not tarnished in the slightest.  Think about it: what would…

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Google Analytics 4: What We Know and Think So Far

Google recently announced a major update to their popular Google Analytics platform. Since then, the marketing community has been buzzing about what this means for…

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What is a Marketing Funnel and Why Do You Need One?

Funnels are really helpful things. People use them every day to pour things into containers. They’re also used to make funnel cakes, which are delicious….

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How Design Impacts Your Business’s Marketing Success

Your business’s marketing budget has to cover a lot of ground.  From paid ads and content creation, to social media management and email marketing, all…

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wireframes

Would You Hire (Or Fire) Your Website if it Was a Salesperson?

What does your website do for your company? This could be any number of things, including: Act as a digital front door for your business…

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[Recap] A Look Back at GreenMellen’s 2020

Are we crazy for wanting to look back at 2020? Despite everything that happened this year, there’s been a lot of good things to celebrate…

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What Your Website Needs to Stand Out in 2021

It’s no secret: businesses with a strong website are the winners in today’s digital landscape.  Now more than ever, people will flock to their screens…

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website for 2021

[ROUNDUP]: GreenMellen’s 10 Most Popular Blog Posts of 2020

There are so many different things we could say about 2020. You’ve heard all of the adjectives ad nauseum—unprecedented, challenging, bizarre, etc.  And as um……

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2020

3 Marketing Lessons We Learned During 2020

2020: it came, it saw, it conquered. But, definitely not in a good way.  As a business owner, your adaption skills were pushed to the…

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The 6 Best Holiday Gift Ideas for the Marketer in Your Life

The holidays are quickly approaching. With the holiday season comes holiday gift shopping. And with gift shopping comes the inevitable debate around gift ideas. What…

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How to Improve Your Marketing in 2021

You probably entered 2020 with high aspirations around your company’s marketing. You had big plans for social media and getting your email marketing back on…

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4 Website Copywriting Tips for Beginners

Your website content serves multiple purposes, but ultimately, it will be the main deciding factor if users want to work with you. Strong website content…

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How to Ruin Your Landing Pages

Your website’s landing pages may be some of the most important pages on your site. When design and functionality are executed correctly, it will convert…

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