Building a Brighter Web
A GLIMPSE INSIDE OUR MINDS
At GreenMellen, we are great advocates for WordPress. We use the popular CMS on each site we build and train clients to use it themselves after their website has launched. As a developer, I’ve worked with WordPress for the last nine years. Over that time, I’ve come to love this platform for a number of […]
On-page search engine optimization (SEO) is much more in-depth than placing a keyword or phrase in your website content, meta descriptions and page titles. As you may know, organic SEO is a long-term strategy, and with it being as competitive as it is, you need to optimize everywhere you can. If you want a particular […]
On June 28, 2011, Google+ was launched as Google’s fourth generation social media platform (after Orkut, Google Friend Connect and Google Buzz). On April 2, 2019, the social network will permanently shut down. While it was never used by consumers as expected, the platform brought some SEO benefits for businesses. Before Google+ shuts down, there […]
At GreenMellen, we love all things WordPress. Every website we build uses this content management system (CMS), we keep up with the latest news and trends happening with WordPress, and we even take part of the Atlanta WordPress community by attending Meetups and going to WordCamp Atlanta every year. The unfortunate truth is that many […]
Psychology comes into play with a lot of marketing efforts, and since email marketing is all about building a long-lasting relationship with new and existing subscribers, it’s no exception to using it. When your old strategies become worn out and your conversion rate is lacking, this is the time to take a new, “psychological” approach […]
With 2019 in full swing, we felt like it would be a great time to reflect on some highlights from 2018. 138 Managed Websites GreenMellen had a busy year with new and old clients! We launched new websites, and our support team helped our current clients keep their sites up and running. In 2018, we […]
It seems like nowadays everyone has a short or long selection of podcasts they listen to on a regular basis, and their lists usually have a combination of business and lifestyle series. Podcasts are growing in popularity because of their easy-to-access format and ability to work into people’s on-the-go lifestyles. Why not take part in […]
Website content is unique for a good reason. With attention spans shrinking and people’s demands to receive information fast online, website copy has to deliver what consumers are searching for quickly. Use this cheat sheet as your guide for writing for the web. Make Sure the Most Important Info is Seamless to Find As stated […]
Content marketing proved to be important for all businesses in 2018. According to the Content Marketing Institute, the most successful B2B marketers spend 40 percent of their total marketing budget on content marketing, and the most successful B2C marketers spend 26 percent of their overall marketing budget on content marketing. This year, content marketing is […]
The concept of human-centered design (also called participatory design) has been around for a while, and it makes sense as to why it should be used when designing your website. If you’re not familiar with the term, human-centered design inspiration comes from people’s everyday behavior, emotions and thinking. By involving the user at the beginning […]
