GreenMellen

Building a Brighter Web

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Project 82 Generosity Report

Posted on September 18, 2019 | 0 comments

Project 82 Kenya exists in response to God’s call to love and care for orphans and vulnerable children by nurturing them holistically to achieve sustainable family solutions. An upcoming dinner acknowledging their donors prompted Project 82 Kenya to create a bi-annual Generosity Report highlighting their success. GreenMellen created a custom report to highlight their stats […]

Breadcrumbs: How They Improve UX, SEO, and More

Posted on September 16, 2019 | 0 comments

We talk about enhancing the user experience (UX) a lot on this blog, and this post is dedicated to explaining the ins and outs of breadcrumbs and how they support our mission of seamless UX. Leveraging breadcrumbs will not only aid in better user experience, but it could also improve your SEO, conversion rates, traffic, […]

GreenMellen’s 10 Year Anniversary

Posted on September 12, 2019 | 0 comments

Today marks GreenMellen’s 10th anniversary, which is amazing to me. It’s been an incredible ride, and I’m thrilled with how our company has grown over the years. The Beginning To start, though, it really goes back about 15 years. Back in 2004, I tried WordPress for the first time, and it’s become a more critical […]

Tips to Rank Higher on Google Maps

Posted on August 27, 2019 | 0 comments

Google Maps allows users to, “get real-time GPS navigation, traffic, and transit info, and explore local neighborhoods by knowing where to eat, drink and go – no matter what part of the world you’re in.” Google Maps has become one of the top resources for people to find local businesses and new places, and in […]

4 Goals for Seamless Website User Experience

Posted on August 21, 2019 | 0 comments

When we design and build websites for our clients, the website user experience (UX) serves as our guide throughout the whole process. No matter what industry our clients are in, their websites often share the same goals with it comes to UX. These are the common goals they share and help us find the right […]

What is a Content Outline for a Website?

Posted on August 19, 2019 | 0 comments

A standard “chicken or the egg” situation we come across here at GreenMellen is whether we create content before designing wireframes or vice versa. There are plenty of arguments that support both, but we are content-first supporters. This is because we believe that website design should support the messaging that’s tailored for a specific audience […]

Get In Your Audience’s Head for Effective Marketing

Posted on August 6, 2019 | 0 comments

The phrase “know your audience” is marketing, business, and success 101, yet it’s astonishing how many businesses ignore their buyers’ characteristics when creating their marketing strategy. Creating marketing pieces that resonate with a particular audience is no easy feat, but it’s imperative for impactful results. If you really want to get into the heads of […]

5 Principles for an Engaging Web Page Layout

Posted on July 31, 2019 | 0 comments

When starting a new website project, a homepage is usually the star of the show. It’s the first thing we wireframe and the first page designed. And rightfully so – it’s the front page, and it sets the standard for the rest of the website. However, it’s important to remember that the other pages of […]

Here’s Your One Hour Website Content Makeover

Posted on July 24, 2019 | 0 comments

We’ve learned in our almost ten years of building a brighter web that there is one piece of the website puzzle that always takes the longest: copywriting. On average, depending on the size of the website, it takes us two to five hours to research, craft, and edit copy for just one web page, and […]

5 Offline Marketing Tactics That Still Work Today

Posted on July 8, 2019 | 0 comments

The power of a robust digital presence goes a long way for many brands and industries. However, there are plenty of offline, traditional tactics that any business should still be taking advantage of to spread brand awareness and encourage engagement. While they aren’t as measurable as digital marketing, they can go a long way for […]

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