The Brilliance Blog

Explore our Latest Bright Ideas

Effective Branding: The Must-Haves for a Memorable Brand

Businesses like Nike, Apple and Coca-Cola have worked tirelessly to become the most iconic brands in the world. They have successfully connected with their audience…

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Why Your Website Traffic is Low and How to Fix It

It’s completely normal for website traffic to experience ups and downs throughout a calendar year. However, if your website was experiencing consistent traffic and suddenly…

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Why a Strong Website is a Must in 2020

We aren’t even halfway through 2020 yet, but the need for a steady Internet connection and digital presence has clearly become more than a luxury;…

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How Poor Website Design Can Hurt Your Sales

As a web design and digital marketing agency, we’ve seen our share of poorly designed websites. When a business chooses to go the “quick and…

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Is a Custom Website Worth the Price?

Today, a website serves as the digital storefront into your business and develops the first impression with your audience. High-quality, custom websites showcase your services/products,…

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What to Expect When Reviewing a Staging Website

When we build custom WordPress websites for our clients, we always dedicate at least a week minimum to go through user testing and quality assurance…

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A Designer’s Guide to Logo Design From Concept to Execution

I’ve been a designer for nine years, and during that time, I’ve learned what works well during the logo process and what doesn’t. Step One:…

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KennedyMathews Educational Consultants LLC

KennedyMathews Educational Consultants LLC has the knowledge and experience to take the complexities out of the college admissions, scholarship, and aid process. They needed a…

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Hire Profile

Hire Profile knows Atlanta’s top marketers and creative talent, and the team is so deeply entrenched in the Atlanta marketing and creative industries that they…

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Best Practices for Working from Home

It’s strange to say that many businesses are officially “getting used to” working from home during the COVID-19 crisis, but it has become the new…

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Altering Your Digital Marketing During COVID-19

Every industry has been impacted in some way because of the COVID-19 pandemic. Whether it’s altering business hours, working remotely, or pivoting your focus into…

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CMP Corporation

CMP Corporation is the world’s largest manufacturer of major brand OEM-equivalent refrigeration and air conditioning compressor parts and remanufactured compressors. They had the vision to…

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Copeland’s of New Orleans

With some of the best New Orleans fare east of Lake Ponchartrain, Copeland’s of New Orleans is your home for the best of Bourbon Street….

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Remote Working Tips to Boost Productivity

Last week, many businesses had to make the hard decision to shift their daily operations from their offices to their homes. While remote working has…

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6 Creative Tactics to Grow Your Email List

Did you know that email databases degrade about 23% every year? The reasons behind this range from opt-outs to users getting rid of their old…

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