Introduction

GreenMellen is committed to using artificial intelligence (AI) responsibly and ethically in our digital marketing practices. This policy outlines our guiding principles and approach to ensuring transparency, fairness, and accountability in AI use.

Our Core Principles

Transparency

We believe in being honest about our use of AI. We do our best to inform clients about AI’s role in content, research, design, and beyond. We disclose the use of AI in our work and provide information about its functionalities and limitations.

For example, Google Gemini drafted the first draft of this AI policy, which the GreenMellen team then reviewed and edited thoroughly. This content is a good example of the collaboration between our agency’s humans and AI tools.

Fairness

We are committed to using AI tools that are free from bias, discrimination, and inaccuracy. We monitor and mitigate potential biases to ensure equitable outcomes for everyone. While fairness cannot be guaranteed, it’s a goal we strive towards.

Privacy

We prioritize data privacy and comply with relevant data protection regulations. We only collect and use data with informed consent and provide clear options for individuals to control their data. Like fairness, this is a complex and nuanced issue, but one worth prioritizing.

Human Judgment

We recognize AI's limitations and the importance of human oversight. AI results are reviewed and evaluated by our team before being put to use. AI is never a replacement for human work but a tool to enhance and enable our work.

Accountability

We take responsibility for the outcomes of our AI-powered marketing efforts. We aim to establish clear lines of accountability and implement clear reporting to track performance and assess potential risks.

Specific Applications of AI

Content Ideation

We do not use artificial intelligence to create client deliverables. However, we selectively use AI to brainstorm ideas or gain feedback on existing content. This might include writing blog post outlines, website copy proofreading, or email subject line ideas.

Although AI promises added speed and scale, we must also ensure that any content ideas generated by these tools are factually accurate, culturally appropriate, and aligned with client branding and messaging.

Transcriptions and Summaries

We leverage AI software like Read.ai and Loom to capture content from meetings and video tutorials. These tools create transcriptions and useful summaries from these videos to help us share information with team members and remember what we discussed in the future.

Data Analysis and Research

We might use AI to analyze large datasets and gain valuable insights into target audiences, campaign suggestions, and industry trends. However, these insights are always a part of our larger human data analysis and only serve as a single part of our strategic decision-making.

Graphic Design

We do not use AI-generated images as any final client deliverables. AI-assisted features like Adobe Photoshop’s new editing suite may be selectively used to modify certain images when needed. AI is more often used for inspiration and ideation within our team.

Testing and Innovation

We primarily use AI to keep up with new marketing trends. Only by staying updated on the latest tools can we inform our clients and community about their best practices. AI is the future for more than just digital marketing, so we can’t afford to ignore it.

Prohibited Uses of AI

• We will not use AI to exclusively generate client deliverables.
• We will not use AI without some oversight from a human user.
• We will not use AI to violate privacy or discriminate against anyone.
• We will not use AI to create deceptive or misleading content.
• We will not use AI to manipulate or exploit users.

Some AI Tools We Use

• Open AI ChatGPT 40
• Google Gemini
• Read.ai
• Grammarly
• Adobe Creative Suite AI features
• AI features in tools like ClickUp, Notion, and Loom

Continuous Improvement

We are committed to ongoing learning and improvement in our use of AI. We regularly review and update this policy to reflect evolving technologies, regulations, and industry best practices. We encourage open communication and feedback from our clients, team, and our Brighter Web community to help us further refine and elevate our approach to AI.

Contact

If you have any questions or concerns about our AI policy, please do not hesitate to contact us at info@greenmellenmedia.com. Thank you for your trust.