Marketing Plans
Creating connections that lead to conversions
Successful marketing requires creating connections with people. You must create a message that resonates with them. Then you’ve got to spread that message in places where they spend time. Only then will you earn the opportunity to sell them on your business.
Together, GreenMellen works with our clients to create connections that lead to conversions. We care about results, but we care way more about building the right relationships to help get there.
Service Plans
Building connections takes intentional outreach, both in person and online. The GreenMellen team can help foster those connections online in the following ways:
Social Media
Post organic content on your social media platforms.
We’ll conduct a brief video interview with you and edit this recording into bite-sized video content to share across digital channels.
Allow us to find relevant industry content to comment on, share, and engage with. We can also keep you active in the right digital groups and forums.
Enhance your organic social content by paying for social advertising. We can create targeted ads for the right audience to spread awareness and drive conversions.
What people say about your brand online matters. Our team will monitor online reviews, respond to them, and encourage your audience to leave positive digital feedback.
Enhancements
Blogging
Publish unique content to your website each month.
Build your thought leadership by publishing a blog post on trusted industry publications. We can help identify the right channels, write targeted content, and pitch for publication.
Email Marketing
Create and send timely emails to your target audience.
You’ve got great email content, but need to reach more of your target audience. We can help create and execute a plan to add and keep the right people to your list.
Building automated campaigns is an effective way to reach new people with a consistent message. We can write, build, and automate these campaigns based on each audience segment.
What do you get with a marketing plan?
Your marketing deserves dedicated attention, which is why you’ll have access to our marketing manager. Each month, we’ll execute your marketing plan and analyze the results. We’ll then gather key findings and present them during a quarterly meeting.
We’ll meet to discuss marketing performance over the past quarter and focus areas for the upcoming quarter. Then, we’ll create a plan of action to execute these projects and adjust based on what we’ve learned.
A challenge with digital marketing is balancing platforms and content. Luckily for you, we organize everything you need into one place—including content calendars, important links, wish list items, contact info, and more.
No matter which platforms we handle, we can organize the content into an easy-to-understand calendar. This gives you the information you need to ensure that your marketing content is on brand and delivered on time.
Wouldn’t it be great to see how your marketing efforts are performing at any time? With customized Data Scorecards, you can check your marketing KPIs in real-time.
Much of your marketing efforts are aimed at getting people to your website. But what do they do once they get there? With heatmaps, you can track user behavior and make improvements based on real user data.
As part of our quarterly meeting, we’ll offer data-driven suggestions on how to improve your marketing efforts and what new avenues are worth exploring. We also combine our ideas into a marketing Wish List that drives what projects we collaborate on.
Additional Marketing Services
Not all marketing tactics require ongoing nurturing. We offer a la carte services such as Local SEO and CRM Consulting to help provide momentum to your ongoing services.
Ready to get started?
Contact us today to see how GreenMellen can start creating connections that lead to conversions for your business.
