The Brighter Web podcast is aimed at sharing practical advice on growing your business using the latest technology and marketing best practices. The show is hosted by GreenMellen partner Mickey Mellen & marketing manager Robert Carnes.
In this episode, our guest Sanjay Parekh discusses the importance of privacy and security in our digital lives. We discuss the balance between convenience and security, the necessity of using strong passwords and unique email…
What are the most impactful web technologies of all time? We were inspired by another podcast to create our very own unscientific list. What tech made the cut? Show Notes Original Hard Fork podcast episode…
It’s 2025! At the end of 2024, we recorded our reactions to an article predicting some of the biggest trends and ideas for the new year. Which of these will come true and which will…
In this episode of the Brighter Web Podcast, we talk to Laura Beth Daws about the critical role of communication in team building. They explore the challenges of hybrid work environments, the importance of self-awareness,…
Diversity is an often discussed but just as frequently misunderstood topic—including in marketing. What does being inclusive in digital marketing mean, and why is it important? We invited a marketer with experience dealing with these…
YouTube is the second-largest search engine online and the largest video platform. Video is becoming an increasingly powerful way to reach people online; however, producing and sharing meaningful video content is a challenge. In this…
Every small business owner understands that social media is meant to be part of your online presence. But which platforms should you be active on? How often should you post? What’s the goal with social…
Communicating clearly is a cornerstone of effective marketing. But how do you maintain a consistent message across various digital platforms? It begins with great marketing copywriting. To unpack this underappreciated art, we invited freelance copywriter…
Over 40% of websites are built using WordPress—the popular open-sourced content management system. But do you need to be a web developer to build an effective website using WordPress. To break this down, we invited…
Despite what you might think, effective digital marketing isn’t free. It takes time and knowledge, and it can often require paid advertising to reach new audiences. The digital ad landscape can be overwhelming, so we…
Your company’s brand is built on how you’re perceived by the general public. Therefore, managing your reputation among consumers using public relations is a valuable practice in branding. Cindy Miller is a PR expert with…
Even if it’s not in your job title or description, you’re likely familiar with project management. However, it’s not a responsibility everyone fully understands or embraces. This makes project management one of the most underrated…
What is it like to start and run a marketing agency? Our co-host Mickey Mellen invites his co-founder Ali Green to the show to discuss building GreenMellen together. This is a peek behind the curtain…
Is SEO still relevant to marketers, especially with recent changes with technology? The short answer is yes, and we invited search expert Bobby Kircher to discuss why. Let’s make search optimization practical and achievable for…
Is your small business struggling with content marketing? In this episode, we invited on our friend Adam Walker to talk about repurposing content for different platforms. These simple tips will help you scale your marketing…