A Brighter Web Podcast

Believe it or not, there’s more to marketing than digital media. Websites can coexist with billboards, and email doesn’t replace direct mail. The best marketers learn how to leverage both of these types of marketing…

If you’ve ever been on the internet, you’ve probably seen some video content—it’s everywhere. Some platforms—like YouTube and TikTok—are completely video based. There’s a reason why video content is so effective, but it’s not that…

There aren’t many magic bullets or quick fixes in digital marketing—but there are a few. One of them is this surprisingly powerful and sneaky checkbox in the backend of every WordPress site. Here’s how that…

Does anyone like being interrupted by unsolicited promotional emails in their inbox? Because that’s what cold emails are—and they’re not the only form of cold marketing. Let’s talk about why we don’t like cold emails…

We won’t bury the headline for this episode—because that’s how important headlines are. Unfortunately, they’re often overlooked and underrated in digital marketing. We’ll help you craft more effective headlines with a few ideas and suggestions….

Are the robots coming for our jobs? Artificial intelligence is nothing new, but new innovations are pushing AI to the forefront of digital marketing. Businesses will need to adapt to how new machine-learning tools are…

Most people say that they’d like to write a book one day, but few ever do. Book publishing is a challenging but rewarding process that too few get to experience. Luckily, one of our co-hosts…

Speakers. Sponsors. And swag. Who doesn’t love getting to go to a good conference? But with so many events to choose from, how do you pick the right ones and make the most of the…

Nonprofits are unique organizations for many reasons, including how they approach marketing. This can be both a benefit and a challenge for the professionals marketing for nonprofits. Let’s take a look at what makes charities…

When it comes to WordPress plugins, less is more. You don’t want to bog down your site with too many plugins, but you also need a few to help with your site’s functionality. Here are…

We encounter so much information daily—it’s easy to get lost or confused. One of the best ways to combat this is to have a good note-taking approach. But how do you take effective notes and…

The best marketers are constant learners. We must keep up with plenty of trends to remain relevant. To help with that, let’s take a look at the six most popular ways to stay on top…

Did you create a strategy before building your business website? Perhaps you skipped this step to save time or because you weren’t sure why it was needed. However, creating a website without a strategy can…

What are your business goals in the new year? You don’t have to wait until January to set new goals—but you should take the time to make sure these goals are effective. Join us as…

There’s no shortage of ways to market your business online, but one is probably more underappreciated than all others. We’re talking about email marketing, and why it can be more powerful than other channels when…