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A Brighter Web Podcast

Grow your business with digital marketing

The Brighter Web podcast is aimed at sharing practical advice on growing your business using the latest technology and marketing best practices. The show is hosted by GreenMellen partner Mickey Mellen & marketing manager Robert Carnes.

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Listen in to learn about effective organizational processes and digital marketing insights.

Episode #061 December 21, 2023

Special Announcement: A New Podcast Format

After 60 episodes of the Brighter Web podcast, we’re changing things up. Starting in 2024, we’re bringing guests to the show and talk about digital marketing topics. We’ll be back in a few months with…

Episode #060 December 7, 2023

Optimizing Website Conversions to Grow Your Business

There’s no shortage of digital metrics to measure, but conversions are perhaps the most important. These are the actions that actually help your business to grow. But how do you measure and improve your conversions…

Episode #059 November 23, 2023

10 Ways to Monetize Your Digital Marketing Content

The internet is about far more than just making money—but that’s certainly something you can do. Content creators have found plenty of ways to earn income from the digital stuff they make. This list is…

Episode #058 November 9, 2023

Creating an Effective Marketing Budget

Effecitve marketing requires an investment. For a business, this means creating and spending a marketing budget. But how much should you spend on marketing, and what return should you expect? There’s no one answer, so…

Episode #058 October 26, 2023

Capitalizing on Networking Events for Marketing Growth

Digital marketing is useless without personal connections and word-of-mouth referrals. But is networking played out or ripe for you to take advantage of? It all depends on your approach. How does networking help my marketing?…

Episode #056 October 12, 2023

Our 6 Least Favorite Marketing Channels

There are plenty of great and effective digital marketing channels, but there are just as many bad ones. Or at least good channels that tend to be used poorly by lazy marketers. These are our…

Episode #055 September 28, 2023

Building Your Business Marketing Stack

Technology can make marketing easier for your business. The various software tools your company uses for marketing combine to make a marketing stack. But what tools should you use and how do you build the…

Episode #054 September 14, 2023

The 7 Top Skills Every Marketer Must Have

We’ve talked about several skills marketers need in previous podcast episodes. Now, let’s bring it all together and give an overview of the seven most important skills we all need to hone. Which ones do…

Episode #053 August 31, 2023

How Guest Contributions Can Extend Your Marketing Reach

Creating your own marketing channels is a valuable practice. However, you can reach new audiences and gain extra credibility by sharing your content on other people’s platforms. These guest contributions have their own pros and…

Episode #052 August 17, 2023

B2B vs B2C: Why They’re More Similar Than You Think

Marketing has no shortage of acronyms, and B2B and B2C are two of the most important. These represent two large business categories, however, they’re not as different as you might think. Listen in as we…

Episode #051 August 3, 2023

Maximize Customer Testimonials and Case Studies For Your Business

Customer testimonials and case studies are everywhere within marketing. But what’s the difference between these two things, and how can your business use them? Let’s unpack how to maximize your customer stories. What’s the difference…

Episode #050 July 20, 2023

Special 50th Podcast Episode!

We did it—we made 50 episodes of the podcast! Since most podcasts never make it past episode 3, we figured this was a time to reflect back on what we’ve learned so far and how…

Episode #047 July 8, 2023

Taking Control of Your Online Business Reviews

Online reviews are often trusted more than other forms of marketing because they come from neutral third-party sources. You can’t fully control your brand’s reputation, but you can respond to negative reviews and encourage positive…

Episode #049 July 6, 2023

A Deep Discussion about Dealing with Digital Distractions

Buzz, buzz, buzz. It’s not a bee, but it’s equally as distracting—it’s another digital notification that’s pulling you away from your other priorities. Dealing with digital distractions is a daily dedication, but one we all…

Episode #048 June 22, 2023

Make Your Marketing More Sustainable with Evergreen Content

Constantly cranking out new marketing content gets exhausting quickly. Using evergreen content that can be recycled makes the content marketing rat race a little more sustainable. Here’s some approaches for how to create and use…