A Brighter Web Podcast

Podcasts are popular. The fact that you’re reading this or listening to this episode proves it. They’re not just for entertainment either. Podcasts can be great sources of information and building a brand. But not…

Digital marketing is constantly evolving and there’s always something new to learn. How do you keep up with the latest trends and news? It’s a neverending task that you’ll never fully tackle, but you can…

Facebook, Instagram, and TikTok might be the trendiest social media platforms (for now). But LinkedIn has been around longer than all of them and is a more reliable medium for B2B marketers. We’ve got some…

If you do anything online, there’s always some risk that your privacy or data could be compromised. Hackers are a real thing, and so is identity theft. Thankfully, there are some simple steps you can…

Not everyone enjoys writing. However, it’s a crucial skill for anyone who works in marketing or hopes to grow as a business leader. Writing is central to clear communication and persuasion. Lucky for you, we…

The work on your beautiful company website doesn’t end once you launch it. There’s still a lot of work that comes with maintaining the technical and content elements. However, this effort is well worth it…

Sending and responding to emails are a time-consuming part of any professional’s life. Email automations can at least help with the marketing side of these messages. Learn how you can use these automatic systems to…

Your business exists to serve people—customers and clients. But to stay in business and keep growing, you need to find new clients to serve. There’s no magic formula for this, but there are some tried…

There are endless digital marketing metrics to monitor, but which ones actually matter to your business. Rather than drowning in meaningless vanity metrics, let’s pay attention to data that helps you grow and thrive. Here…

Everyone loves to feel productive when they’re at work, but that can often feel like a daunting task. How can we be more productive, and what’s the goal with productivity anyway? This episode takes a…

Mickey’s List Think Again by Adam Grant Getting Things Done by David Allen The Go-Giver by Bob Burg How to Take Smart Notes by Sonke Ahrens Steve Jobs by Walter Isaacson Robert’s List Creativity, Inc….

Blogging is no longer the trendy practice it was 20 years ago, but it’s still a vital part of content marketing. We’ll discuss why blogging is still relevant for businesses, the benefits of posting to…

As long as there is email marketing, there will be spam. That’s a fact of life. So caring about doing email marketing the right way matters. Let’s dive into why and how to keep your…

Website accessibility is an often overlooked, but vitally important part of effective website development. Accessibility is essentially making sure that ALL users can consume the content on your website, even if they have disabilities (such…

Creating quality content is one of the best things you can do to get noticed online. However, keeping up with all of the blog posts, podcast episodes, webinar videos, and email newsletters can be daunting….