A Brighter Web Podcast

Are the robots coming for our jobs? Artificial intelligence is nothing new, but new innovations are pushing AI to the forefront of digital marketing. Businesses will need to adapt to how new machine-learning tools are…

Most people say that they’d like to write a book one day, but few ever do. Book publishing is a challenging but rewarding process that too few get to experience. Luckily, one of our co-hosts…

Speakers. Sponsors. And swag. Who doesn’t love getting to go to a good conference? But with so many events to choose from, how do you pick the right ones and make the most of the…

Nonprofits are unique organizations for many reasons, including how they approach marketing. This can be both a benefit and a challenge for the professionals marketing for nonprofits. Let’s take a look at what makes charities…

When it comes to WordPress plugins, less is more. You don’t want to bog down your site with too many plugins, but you also need a few to help with your site’s functionality. Here are…

We encounter so much information daily—it’s easy to get lost or confused. One of the best ways to combat this is to have a good note-taking approach. But how do you take effective notes and…

The best marketers are constant learners. We must keep up with plenty of trends to remain relevant. To help with that, let’s take a look at the six most popular ways to stay on top…

Did you create a strategy before building your business website? Perhaps you skipped this step to save time or because you weren’t sure why it was needed. However, creating a website without a strategy can…

What are your business goals in the new year? You don’t have to wait until January to set new goals—but you should take the time to make sure these goals are effective. Join us as…

There’s no shortage of ways to market your business online, but one is probably more underappreciated than all others. We’re talking about email marketing, and why it can be more powerful than other channels when…

What is the magic email? It’s a way to get people’s attention in their inbox, but it’s kind of a last resort. I (Mickey) heard about it from Blair Enns (2Bobs podcast). The email is…

Nearly every marketing strategy starts with: know your audience. How and what you communicate largely impacts who you communicate to. But that’s easier said than done. So let’s talk about identifying and understanding your target…

Quick—describe Twitter in less than 140 characters. It’s not easy to be succinct, but that brevity is one of the major advantages of Tweeting. Twitter might be great for influencers or debating politics, but does…

If you’ve ever built a website before, you’ve probably heard about sitemaps and wireframes. But perhaps you’re not familiar with either, or why they’re important for custom website development. Let’s unpack the role sitemaps and…

Storytelling is a term plenty of business leaders use—but are they actually prepared to tell stories? Finding the right stories in your company is one of the biggest challenges. In this episode, we’ll discuss what…