A Brighter Web Podcast

There’s no shortage of digital metrics to measure, but conversions are perhaps the most important. These are the actions that actually help your business to grow. But how do you measure and improve your conversions…

The internet is about far more than just making money—but that’s certainly something you can do. Content creators have found plenty of ways to earn income from the digital stuff they make. This list is…

Effecitve marketing requires an investment. For a business, this means creating and spending a marketing budget. But how much should you spend on marketing, and what return should you expect? There’s no one answer, so…

Digital marketing is useless without personal connections and word-of-mouth referrals. But is networking played out or ripe for you to take advantage of? It all depends on your approach. How does networking help my marketing?…

There are plenty of great and effective digital marketing channels, but there are just as many bad ones. Or at least good channels that tend to be used poorly by lazy marketers. These are our…

Technology can make marketing easier for your business. The various software tools your company uses for marketing combine to make a marketing stack. But what tools should you use and how do you build the…

We’ve talked about several skills marketers need in previous podcast episodes. Now, let’s bring it all together and give an overview of the seven most important skills we all need to hone. Which ones do…

Creating your own marketing channels is a valuable practice. However, you can reach new audiences and gain extra credibility by sharing your content on other people’s platforms. These guest contributions have their own pros and…

Marketing has no shortage of acronyms, and B2B and B2C are two of the most important. These represent two large business categories, however, they’re not as different as you might think. Listen in as we…

Customer testimonials and case studies are everywhere within marketing. But what’s the difference between these two things, and how can your business use them? Let’s unpack how to maximize your customer stories. What’s the difference…

We did it—we made 50 episodes of the podcast! Since most podcasts never make it past episode 3, we figured this was a time to reflect back on what we’ve learned so far and how…

Online reviews are often trusted more than other forms of marketing because they come from neutral third-party sources. You can’t fully control your brand’s reputation, but you can respond to negative reviews and encourage positive…

Buzz, buzz, buzz. It’s not a bee, but it’s equally as distracting—it’s another digital notification that’s pulling you away from your other priorities. Dealing with digital distractions is a daily dedication, but one we all…

Constantly cranking out new marketing content gets exhausting quickly. Using evergreen content that can be recycled makes the content marketing rat race a little more sustainable. Here’s some approaches for how to create and use…

Believe it or not, there’s more to marketing than digital media. Websites can coexist with billboards, and email doesn’t replace direct mail. The best marketers learn how to leverage both of these types of marketing…