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A Brighter Web Podcast

Grow your business with digital marketing

The Brighter Web podcast is aimed at sharing practical advice on growing your business using the latest technology and marketing best practices. The show is hosted by GreenMellen partner Mickey Mellen & marketing manager Robert Carnes.

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Listen in to learn about effective organizational processes and digital marketing insights.

Episode #072 October 17, 2024

Diversity in Marketing with Daniela Cintron

Diversity is an often discussed but just as frequently misunderstood topic—including in marketing. What does being inclusive in digital marketing mean, and why is it important? We invited a marketer with experience dealing with these…

Episode #071 October 3, 2024

YouTube with Kendrick Disch

YouTube is the second-largest search engine online and the largest video platform. Video is becoming an increasingly powerful way to reach people online; however, producing and sharing meaningful video content is a challenge. In this…

Episode #070 September 19, 2024

Social Media with Liz Bachmann

Every small business owner understands that social media is meant to be part of your online presence. But which platforms should you be active on? How often should you post? What’s the goal with social…

Episode #068 August 30, 2024

Copywriting with Jessica Fralin

Communicating clearly is a cornerstone of effective marketing. But how do you maintain a consistent message across various digital platforms? It begins with great marketing copywriting. To unpack this underappreciated art, we invited freelance copywriter…

Episode #069 August 22, 2024

WordPress Websites with April Wier

Over 40% of websites are built using WordPress—the popular open-sourced content management system. But do you need to be a web developer to build an effective website using WordPress. To break this down, we invited…

Episode #067 July 25, 2024

Digital Ads with Mike Scott

Despite what you might think, effective digital marketing isn’t free. It takes time and knowledge, and it can often require paid advertising to reach new audiences. The digital ad landscape can be overwhelming, so we…

Episode #066 July 11, 2024

Public Relations with Cindy Miller

Your company’s brand is built on how you’re perceived by the general public. Therefore, managing your reputation among consumers using public relations is a valuable practice in branding. Cindy Miller is a PR expert with…

Episode #65 May 23, 2024

Project Management with Brooke Desmond

Even if it’s not in your job title or description, you’re likely familiar with project management. However, it’s not a responsibility everyone fully understands or embraces. This makes project management one of the most underrated…

Episode #64 May 9, 2024

Marketing Agencies with Ali Green

What is it like to start and run a marketing agency? Our co-host Mickey Mellen invites his co-founder Ali Green to the show to discuss building GreenMellen together. This is a peek behind the curtain…

Episode #063 April 25, 2024

Search Engine Optimization with Bobby Kircher

Is SEO still relevant to marketers, especially with recent changes with technology? The short answer is yes, and we invited search expert Bobby Kircher to discuss why. Let’s make search optimization practical and achievable for…

Episode #062 April 11, 2024

Content Marketing with Adam Walker

Is your small business struggling with content marketing? In this episode, we invited on our friend Adam Walker to talk about repurposing content for different platforms. These simple tips will help you scale your marketing…

Episode #061 December 21, 2023

Special Announcement: A New Podcast Format

After 60 episodes of the Brighter Web podcast, we’re changing things up. Starting in 2024, we’re bringing guests to the show and talk about digital marketing topics. We’ll be back in a few months with…

Episode #060 December 7, 2023

Optimizing Website Conversions to Grow Your Business

There’s no shortage of digital metrics to measure, but conversions are perhaps the most important. These are the actions that actually help your business to grow. But how do you measure and improve your conversions…

Episode #059 November 23, 2023

10 Ways to Monetize Your Digital Marketing Content

The internet is about far more than just making money—but that’s certainly something you can do. Content creators have found plenty of ways to earn income from the digital stuff they make. This list is…

Episode #058 November 9, 2023

Creating an Effective Marketing Budget

Effecitve marketing requires an investment. For a business, this means creating and spending a marketing budget. But how much should you spend on marketing, and what return should you expect? There’s no one answer, so…