A Brighter Web Podcast

Diversity is an often discussed but just as frequently misunderstood topic—including in marketing. What does being inclusive in digital marketing mean, and why is it important? We invited a marketer with experience dealing with these…

YouTube is the second-largest search engine online and the largest video platform. Video is becoming an increasingly powerful way to reach people online; however, producing and sharing meaningful video content is a challenge. In this…

Every small business owner understands that social media is meant to be part of your online presence. But which platforms should you be active on? How often should you post? What’s the goal with social…

Communicating clearly is a cornerstone of effective marketing. But how do you maintain a consistent message across various digital platforms? It begins with great marketing copywriting. To unpack this underappreciated art, we invited freelance copywriter…

Over 40% of websites are built using WordPress—the popular open-sourced content management system. But do you need to be a web developer to build an effective website using WordPress. To break this down, we invited…

Despite what you might think, effective digital marketing isn’t free. It takes time and knowledge, and it can often require paid advertising to reach new audiences. The digital ad landscape can be overwhelming, so we…

Your company’s brand is built on how you’re perceived by the general public. Therefore, managing your reputation among consumers using public relations is a valuable practice in branding. Cindy Miller is a PR expert with…

Even if it’s not in your job title or description, you’re likely familiar with project management. However, it’s not a responsibility everyone fully understands or embraces. This makes project management one of the most underrated…

What is it like to start and run a marketing agency? Our co-host Mickey Mellen invites his co-founder Ali Green to the show to discuss building GreenMellen together. This is a peek behind the curtain…

Is SEO still relevant to marketers, especially with recent changes with technology? The short answer is yes, and we invited search expert Bobby Kircher to discuss why. Let’s make search optimization practical and achievable for…

Is your small business struggling with content marketing? In this episode, we invited on our friend Adam Walker to talk about repurposing content for different platforms. These simple tips will help you scale your marketing…

After 60 episodes of the Brighter Web podcast, we’re changing things up. Starting in 2024, we’re bringing guests to the show and talk about digital marketing topics. We’ll be back in a few months with…

There’s no shortage of digital metrics to measure, but conversions are perhaps the most important. These are the actions that actually help your business to grow. But how do you measure and improve your conversions…

The internet is about far more than just making money—but that’s certainly something you can do. Content creators have found plenty of ways to earn income from the digital stuff they make. This list is…

Effecitve marketing requires an investment. For a business, this means creating and spending a marketing budget. But how much should you spend on marketing, and what return should you expect? There’s no one answer, so…