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A Brighter Web Podcast

Grow your business with digital marketing

The Brighter Web podcast is aimed at sharing practical advice on growing your business using the latest technology and marketing best practices. The show is hosted by GreenMellen partner Mickey Mellen & marketing manager Robert Carnes.

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Listen in to learn about effective organizational processes and digital marketing insights.

Episode #041 March 16, 2023

The Future of AI and Digital Marketing

Are the robots coming for our jobs? Artificial intelligence is nothing new, but new innovations are pushing AI to the forefront of digital marketing. Businesses will need to adapt to how new machine-learning tools are…

Episode #040 March 2, 2023

How to Write a Book For Marketers

Most people say that they’d like to write a book one day, but few ever do. Book publishing is a challenging but rewarding process that too few get to experience. Luckily, one of our co-hosts…

Episode #039 February 16, 2023

Getting the Most out of Marketing Conferences

Speakers. Sponsors. And swag. Who doesn’t love getting to go to a good conference? But with so many events to choose from, how do you pick the right ones and make the most of the…

Episode #038 February 2, 2023

Marketing Basics for Nonprofit Organizations

Nonprofits are unique organizations for many reasons, including how they approach marketing. This can be both a benefit and a challenge for the professionals marketing for nonprofits. Let’s take a look at what makes charities…

Episode #037 January 19, 2023

10 WordPress Plugins Every Website Needs

When it comes to WordPress plugins, less is more. You don’t want to bog down your site with too many plugins, but you also need a few to help with your site’s functionality. Here are…

Episode #036 January 5, 2023

Finding the Best Note-Taking Techniques

We encounter so much information daily—it’s easy to get lost or confused. One of the best ways to combat this is to have a good note-taking approach. But how do you take effective notes and…

Episode #035 December 22, 2022

Professional Development Made Simple For Digital Marketers

The best marketers are constant learners. We must keep up with plenty of trends to remain relevant. To help with that, let’s take a look at the six most popular ways to stay on top…

Episode #034 December 8, 2022

Building a Robust Business Website Strategy

Did you create a strategy before building your business website? Perhaps you skipped this step to save time or because you weren’t sure why it was needed. However, creating a website without a strategy can…

Episode #033 November 24, 2022

Setting Achievable Marketing Goals in the New Year

What are your business goals in the new year? You don’t have to wait until January to set new goals—but you should take the time to make sure these goals are effective. Join us as…

Episode #032 November 10, 2022

Why Email is the Most Underrated Marketing Channel

There’s no shortage of ways to market your business online, but one is probably more underappreciated than all others. We’re talking about email marketing, and why it can be more powerful than other channels when…

Episode #031 October 27, 2022

The Magic Email

What is the magic email? It’s a way to get people’s attention in their inbox, but it’s kind of a last resort. I (Mickey) heard about it from Blair Enns (2Bobs podcast). The email is…

Episode #030 October 13, 2022

How Do I Identify My Business’ Audience?

Nearly every marketing strategy starts with: know your audience. How and what you communicate largely impacts who you communicate to. But that’s easier said than done. So let’s talk about identifying and understanding your target…

Episode #029 September 29, 2022

Is Twitter Worth My Business’ Time?

Quick—describe Twitter in less than 140 characters. It’s not easy to be succinct, but that brevity is one of the major advantages of Tweeting. Twitter might be great for influencers or debating politics, but does…

Episode #028 September 15, 2022

Using Sitemaps and Wireframes For Better Websites

If you’ve ever built a website before, you’ve probably heard about sitemaps and wireframes. But perhaps you’re not familiar with either, or why they’re important for custom website development. Let’s unpack the role sitemaps and…

Episode #027 September 1, 2022

How to Tell Stories in Your Business

Storytelling is a term plenty of business leaders use—but are they actually prepared to tell stories? Finding the right stories in your company is one of the biggest challenges. In this episode, we’ll discuss what…