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A Brighter Web Podcast

Grow your business with digital marketing

The Brighter Web podcast is aimed at sharing practical advice on growing your business using the latest technology and marketing best practices. The show is hosted by GreenMellen partner Mickey Mellen & marketing manager Robert Carnes.

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Listen in to learn about effective organizational processes and digital marketing insights.

Episode #032 November 10, 2022

Why Email is the Most Underrated Marketing Channel

There’s no shortage of ways to market your business online, but one is probably more underappreciated than all others. We’re talking about email marketing, and why it can be more powerful than other channels when…

Episode #031 October 27, 2022

The Magic Email

What is the magic email? It’s a way to get people’s attention in their inbox, but it’s kind of a last resort. I (Mickey) heard about it from Blair Enns (2Bobs podcast). The email is…

Episode #030 October 13, 2022

How Do I Identify My Business’ Audience?

Nearly every marketing strategy starts with: know your audience. How and what you communicate largely impacts who you communicate to. But that’s easier said than done. So let’s talk about identifying and understanding your target…

Episode #029 September 29, 2022

Is Twitter Worth My Business’ Time?

Quick—describe Twitter in less than 140 characters. It’s not easy to be succinct, but that brevity is one of the major advantages of Tweeting. Twitter might be great for influencers or debating politics, but does…

Episode #028 September 15, 2022

Using Sitemaps and Wireframes For Better Websites

If you’ve ever built a website before, you’ve probably heard about sitemaps and wireframes. But perhaps you’re not familiar with either, or why they’re important for custom website development. Let’s unpack the role sitemaps and…

Episode #027 September 1, 2022

How to Tell Stories in Your Business

Storytelling is a term plenty of business leaders use—but are they actually prepared to tell stories? Finding the right stories in your company is one of the biggest challenges. In this episode, we’ll discuss what…

Episode #026 August 18, 2022

Using Personality Assessments at Your Business

Personality tests are more than just Buzzfeed time-wasters. They can be tools for understanding coworkers, building better teams, and becoming more self-aware. So which personality assessments are the most helpful and how do they apply…

Episode #025 August 4, 2022

Balancing Remote Work with In-Office Work

Remote work has been around for decades, but a global pandemic and booming technology have allowed for working from home to become more commonplace. But is this practice a fad or the future of work?…

Episode #024 July 21, 2022

What’s the Difference Between Inbound vs Outbound Marketing?

There are two basic approaches to business marketing: inbound and outbound. Outbound means going to your audience, while inbound refers to attracting your audience to your brand. There are pros and cons to each approach,…

Episode #023 July 7, 2022

Preparing to Migrate to Google Analytics 4

Google Analytics is among the most useful free tools in digital marketing. But as of 2022, businesses must transition to the newest update—Google Analytics 4. Here’s how you can handle this change and make the…

Episode #022 June 23, 2022

10 Ways Marketers Can Get Better at Selfcare

Self-care is frequently discussed, but too often overlooked, especially when it comes to marketing professionals. To start off a new year, let’s examine why self-care is as important as ever and why it’s needed for…

Episode #021 June 9, 2022

12 Tools Every Marketer Should Use

The only thing we love more than digital marketing tools is sharing them with others. They won’t replace your work, but they might just make it easier or save you time. We’ve compiled a list…

Episode #020 May 26, 2022

Should My Business Have a Podcast?

Podcasts are popular. The fact that you’re reading this or listening to this episode proves it. They’re not just for entertainment either. Podcasts can be great sources of information and building a brand. But not…

Episode #019 May 12, 2022

Staying On Top of Digital Marketing News & Trends

Digital marketing is constantly evolving and there’s always something new to learn. How do you keep up with the latest trends and news? It’s a neverending task that you’ll never fully tackle, but you can…

Episode #018 April 28, 2022

Why LinkedIn is the Best Social Platform for B2B Marketers

Facebook, Instagram, and TikTok might be the trendiest social media platforms (for now). But LinkedIn has been around longer than all of them and is a more reliable medium for B2B marketers. We’ve got some…