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A Brighter Web Podcast

Grow your business with digital marketing

The Brighter Web podcast is aimed at sharing practical advice on growing your business using the latest technology and marketing best practices. The show is hosted by GreenMellen partner Mickey Mellen & marketing manager Robert Carnes.

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Listen in to learn about effective organizational processes and digital marketing insights.

Episode #025 August 4, 2022

Balancing Remote Work with In-Office Work

Remote work has been around for decades, but a global pandemic and booming technology have allowed for working from home to become more commonplace. But is this practice a fad or the future of work?…

Episode #024 July 21, 2022

What’s the Difference Between Inbound vs Outbound Marketing?

There are two basic approaches to business marketing: inbound and outbound. Outbound means going to your audience, while inbound refers to attracting your audience to your brand. There are pros and cons to each approach,…

Episode #023 July 7, 2022

Preparing to Migrate to Google Analytics 4

Google Analytics is among the most useful free tools in digital marketing. But as of 2022, businesses must transition to the newest update—Google Analytics 4. Here’s how you can handle this change and make the…

Episode #022 June 23, 2022

10 Ways Marketers Can Get Better at Selfcare

Self-care is frequently discussed, but too often overlooked, especially when it comes to marketing professionals. To start off a new year, let’s examine why self-care is as important as ever and why it’s needed for…

Episode #021 June 9, 2022

12 Tools Every Marketer Should Use

The only thing we love more than digital marketing tools is sharing them with others. They won’t replace your work, but they might just make it easier or save you time. We’ve compiled a list…

Episode #020 May 26, 2022

Should My Business Have a Podcast?

Podcasts are popular. The fact that you’re reading this or listening to this episode proves it. They’re not just for entertainment either. Podcasts can be great sources of information and building a brand. But not…

Episode #019 May 12, 2022

Staying On Top of Digital Marketing News & Trends

Digital marketing is constantly evolving and there’s always something new to learn. How do you keep up with the latest trends and news? It’s a neverending task that you’ll never fully tackle, but you can…

Episode #018 April 28, 2022

Why LinkedIn is the Best Social Platform for B2B Marketers

Facebook, Instagram, and TikTok might be the trendiest social media platforms (for now). But LinkedIn has been around longer than all of them and is a more reliable medium for B2B marketers. We’ve got some…

Episode #017 April 14, 2022

Taking Control of Your Online Privacy & Security

If you do anything online, there’s always some risk that your privacy or data could be compromised. Hackers are a real thing, and so is identity theft. Thankfully, there are some simple steps you can…

Episode #016 March 24, 2022

Why Writing is the Most Important Marketing Skill

Not everyone enjoys writing. However, it’s a crucial skill for anyone who works in marketing or hopes to grow as a business leader. Writing is central to clear communication and persuasion. Lucky for you, we…

Episode #015 March 10, 2022

4 Reasons Your Business Shouldn’t Overlook Website Maintenance

The work on your beautiful company website doesn’t end once you launch it. There’s still a lot of work that comes with maintaining the technical and content elements. However, this effort is well worth it…

Episode #014 February 24, 2022

Using Email Automation to Scale Your Business

Sending and responding to emails are a time-consuming part of any professional’s life. Email automations can at least help with the marketing side of these messages. Learn how you can use these automatic systems to…

Episode #013 February 10, 2022

Finding and Tracking New Client Leads

Your business exists to serve people—customers and clients. But to stay in business and keep growing, you need to find new clients to serve. There’s no magic formula for this, but there are some tried…

Episode #012 January 27, 2022

Keeping Up With Key Business Metrics

There are endless digital marketing metrics to monitor, but which ones actually matter to your business. Rather than drowning in meaningless vanity metrics, let’s pay attention to data that helps you grow and thrive. Here…

Episode #011 January 13, 2022

Maximizing Your Work Productivity

Everyone loves to feel productive when they’re at work, but that can often feel like a daunting task. How can we be more productive, and what’s the goal with productivity anyway? This episode takes a…