A Brighter Web Podcast

There’s no shortage of ways to market your business online, but one is probably more underappreciated than all others. We’re talking about email marketing, and why it can be more powerful than other channels when…

What is the magic email? It’s a way to get people’s attention in their inbox, but it’s kind of a last resort. I (Mickey) heard about it from Blair Enns (2Bobs podcast). The email is…

Nearly every marketing strategy starts with: know your audience. How and what you communicate largely impacts who you communicate to. But that’s easier said than done. So let’s talk about identifying and understanding your target…

Quick—describe Twitter in less than 140 characters. It’s not easy to be succinct, but that brevity is one of the major advantages of Tweeting. Twitter might be great for influencers or debating politics, but does…

If you’ve ever built a website before, you’ve probably heard about sitemaps and wireframes. But perhaps you’re not familiar with either, or why they’re important for custom website development. Let’s unpack the role sitemaps and…

Storytelling is a term plenty of business leaders use—but are they actually prepared to tell stories? Finding the right stories in your company is one of the biggest challenges. In this episode, we’ll discuss what…

Personality tests are more than just Buzzfeed time-wasters. They can be tools for understanding coworkers, building better teams, and becoming more self-aware. So which personality assessments are the most helpful and how do they apply…

Remote work has been around for decades, but a global pandemic and booming technology have allowed for working from home to become more commonplace. But is this practice a fad or the future of work?…

There are two basic approaches to business marketing: inbound and outbound. Outbound means going to your audience, while inbound refers to attracting your audience to your brand. There are pros and cons to each approach,…

Google Analytics is among the most useful free tools in digital marketing. But as of 2022, businesses must transition to the newest update—Google Analytics 4. Here’s how you can handle this change and make the…

Self-care is frequently discussed, but too often overlooked, especially when it comes to marketing professionals. To start off a new year, let’s examine why self-care is as important as ever and why it’s needed for…

The only thing we love more than digital marketing tools is sharing them with others. They won’t replace your work, but they might just make it easier or save you time. We’ve compiled a list…

Podcasts are popular. The fact that you’re reading this or listening to this episode proves it. They’re not just for entertainment either. Podcasts can be great sources of information and building a brand. But not…

Digital marketing is constantly evolving and there’s always something new to learn. How do you keep up with the latest trends and news? It’s a neverending task that you’ll never fully tackle, but you can…

Facebook, Instagram, and TikTok might be the trendiest social media platforms (for now). But LinkedIn has been around longer than all of them and is a more reliable medium for B2B marketers. We’ve got some…