A Brighter Web Podcast

Technology can make marketing easier for your business. The various software tools your company uses for marketing combine to make a marketing stack. But what tools should you use and how do you build the…

We’ve talked about several skills marketers need in previous podcast episodes. Now, let’s bring it all together and give an overview of the seven most important skills we all need to hone. Which ones do…

Creating your own marketing channels is a valuable practice. However, you can reach new audiences and gain extra credibility by sharing your content on other people’s platforms. These guest contributions have their own pros and…

Marketing has no shortage of acronyms, and B2B and B2C are two of the most important. These represent two large business categories, however, they’re not as different as you might think. Listen in as we…

Customer testimonials and case studies are everywhere within marketing. But what’s the difference between these two things, and how can your business use them? Let’s unpack how to maximize your customer stories. What’s the difference…

We did it—we made 50 episodes of the podcast! Since most podcasts never make it past episode 3, we figured this was a time to reflect back on what we’ve learned so far and how…

Online reviews are often trusted more than other forms of marketing because they come from neutral third-party sources. You can’t fully control your brand’s reputation, but you can respond to negative reviews and encourage positive…

Buzz, buzz, buzz. It’s not a bee, but it’s equally as distracting—it’s another digital notification that’s pulling you away from your other priorities. Dealing with digital distractions is a daily dedication, but one we all…

Constantly cranking out new marketing content gets exhausting quickly. Using evergreen content that can be recycled makes the content marketing rat race a little more sustainable. Here’s some approaches for how to create and use…

Believe it or not, there’s more to marketing than digital media. Websites can coexist with billboards, and email doesn’t replace direct mail. The best marketers learn how to leverage both of these types of marketing…

If you’ve ever been on the internet, you’ve probably seen some video content—it’s everywhere. Some platforms—like YouTube and TikTok—are completely video based. There’s a reason why video content is so effective, but it’s not that…

There aren’t many magic bullets or quick fixes in digital marketing—but there are a few. One of them is this surprisingly powerful and sneaky checkbox in the backend of every WordPress site. Here’s how that…

Does anyone like being interrupted by unsolicited promotional emails in their inbox? Because that’s what cold emails are—and they’re not the only form of cold marketing. Let’s talk about why we don’t like cold emails…

We won’t bury the headline for this episode—because that’s how important headlines are. Unfortunately, they’re often overlooked and underrated in digital marketing. We’ll help you craft more effective headlines with a few ideas and suggestions….

Are the robots coming for our jobs? Artificial intelligence is nothing new, but new innovations are pushing AI to the forefront of digital marketing. Businesses will need to adapt to how new machine-learning tools are…