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Episode Details

Episode #



November 24, 2022


11 minutes

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Setting Achievable Marketing Goals in the New Year

What are your business goals in the new year? You don’t have to wait until January to set new goals—but you should take the time to make sure these goals are effective. Join us as we examine the best way to set goals for your marketing this year.

Why is proving ROI in marketing so difficult?

  • It can be hard to follow multiple visits all the way down to your bottom line.
  • Increasing likes and followers is nice, but how does that help you?
  • There are any number of marketing touches that can lead to new business.
  • Increasing those touch points with your audience helps.
  • But set goals around things that you know impact your business.

How many goals should you have? How often should they change?

  • Layers. Bottom-line revenue is often the main one, and work up from there.
  • You want more revenue? You need more leads.
  • Want more leads? You need more traffic. Want more traffic? You get it.
  • Build a marketing funnel and continue to optimize each layer.

What makes an effective marketing goal?

  • SMART: Specific, Measurable, Achievable, Relevant, Time-Bound
  • This helps you add context so you know what role it plays in your marketing.
  • Keep your goal something you actually want to achieve so you’ll stay motivated.

What’s a bad example of a marketing goal?

  • Eg. Increase revenue for next year.
  • It’s not specific enough and leaves out the context of how to get there.

How do you keep track of these goals?

  • Set about 2-3 goals each quarter to stay focused.
  • Write them down somewhere you’ll see regularly.
  • Create a weekly scorecard to keep you focused regularly.
  • Hire a solid CPA to help you figure out your financial stuff.