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Episode Details

Episode #



February 2, 2023


12 minutes

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Marketing Basics for Nonprofit Organizations

Nonprofits are unique organizations for many reasons, including how they approach marketing. This can be both a benefit and a challenge for the professionals marketing for nonprofits. Let’s take a look at what makes charities different and how they can make the most of their digital marketing.

What makes nonprofit marketing different?

  • Your organization has a mission
  • Closely tied with fundraising.
  • Sometimes slower to adapt to technology
  • Organizations more willing to share with each other. Less competitive.

What challenges do nonprofit marketers face?

  • Limited budget & resources. Marketing is viewed as overhead.
  • Limited staff. Even large nonprofits tend to be understaffed.
  • Lots of different audiences. Having to appeal to all of them.
  • Marketers have to do most of the work themselves.

The way we think about charity is dead wrong— a TED Talk by Dan Pallotta

What are the benefits of marketing a nonprofit?

  • A mission that people (hopefully) like.
  • Volunteer help. Guidance from your board.
  • Easy calls to action. Donate. Volunteer. Come to an event.
  • Digital tool discounts (or free)!

What resources can a nonprofit marketer use?

5 Ways Nonprofit Organizations Benefit from Digital Marketing