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Episode Details

Episode #



February 16, 2023


12 minutes

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Getting the Most out of Marketing Conferences

Speakers. Sponsors. And swag. Who doesn’t love getting to go to a good conference? But with so many events to choose from, how do you pick the right ones and make the most of the experience? Let’s do a deep dive into the wide world of marketing conferences.

We’re talking about making the most out of marketing conferences. This is related to a recent episode we did about continuing education for marketers. We wanted to take a deeper look at learning from conferences & events.

Choosing Which Conferences to Go to

  • Cost: charging people actually helps more people show up
  • Location: can you afford to travel? Are there conferences near you?
  • Content: how broad is the conference theme? What are the breakout topics?
  • Speakers: any big names or brands you recognize?

Choosing Which Sessions to Attend

  • Hopefully, the conference lists some of the breakouts or sessions ahead of time.
  • Take the time to print off this list and review it.
  • Have a game plan on which ones you’d most like to attend.
  • This is especially important if you’re going as a team, so you can divide and conquer.

Networking at Conferences

  • Networking isn’t always easy, but it’s a big advantage of conferences.
  • Conferences should have a space for introverts to recharge from talking to people.
  • Wear that name tag and bring some business cards.
  • Visit the sponsor booths, get some swag, and hear what they have to say.

Taking Notes at Conferences

  • Bring a pen and paper, or a (fully-charged) laptop
  • Grab something interesting you learn from each speaker.
  • Mark 1-2 items that you can implement immediately when you get back to the office
  • Be sure to write down their name and contact info when possible.
  • Download digital notes if they offer it and make plans to review them later.

Beyond just going, you could…

Being a Conference Sponsor

  • Conferences are good chances to get in front of your target audience.
  • Think about attending a conference before becoming an official sponsor.
  • How your booth is setup and what swag you have impacts your conversations.
  • Consider doing a giveaway (that’s relevant to the audience) to collect leads.
  • Setup a dedicated landing page with trackable URL for conference attendees.
  • Have an automated email series ready to go for the email addresses you collect.

Conferences we like