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Episode Details

Episode #



September 30, 2021


14 minutes

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10 Things You Need to Do Before Launching a Website

You’ve worked hard to create a beautiful new website and you’re ready to show it to the world. But what should you do before launching to make sure everything works right? We have a list of the top things every business should do before revealing a new website.

We have 55 things on our official website launch list, but these are the top 10 things to check when you launch a site.

  • Set WordPress to allow indexing: Settings —> Reading: “Discourage search engines from indexing this site”
  • Make sure Analytics is installed
    • Add launch date to Analytics as a “shared annotation”
    • Along with any other tracking software, like FreshMarketer or CrazyEgg
  • Add new site to Google Search Console
    • Listen for issues
    • Make sure to submit your new sitemap
  • Make sure test blog entries have been removed. Remove “uncategorized” category.
  • Check time zone settings: eg. New York vs GMT -5
  • Make sure posts are “by” the site owner
  • Check for special characters.
    • Invisible on Mac
    • You can see them on Windows or Chrome OS.
  • Set up redirects
  • Check API keys for Google Maps and Google ReCaptcha
  • Make sure your forms work