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The Brilliance Blog

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Marketing

6 Content Marketing Myths You Need to Know

The term “fake news” seems to be a phrase we hear every day, but it doesn’t apply to just trending topics. In the digital marketing…

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What Does Content Marketing Look Like in 2019

Content marketing proved to be important for all businesses in 2018. According to the Content Marketing Institute, the most successful B2B marketers spend 40 percent…

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How to Make Your Thank You Pages Convert Leads

Hooray! You’ve successfully attracted people to sign up for something through your digital marketing efforts- whether that be for a newsletter, deliverable, an event, or…

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What Visuals are Important in Your Marketing

Content is one of the most important assets your business needs to make time for, but there’s no denying the positive impact visuals can add…

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Marketing Mistakes Too Many Businesses Make

Today, due to social media and technology, you have more exposure and access to your audience than ever, but that opportunity comes with many risks….

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Digital Marketing Benefits of WordPress

WordPress holds a very special place in our hearts because of its intuitiveness, simplicity, and customization capabilities. And, it seems like the rest of the…

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6 Reasons Why You Should Outsource Your Digital Marketing

If you own a business, no matter if it’s a small business or corporation, every moment of your day is precious. One segment of your…

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Start Harvesting Your Fall Email Marketing Strategy

School is back in session, football kicks off in less than two weeks, and Halloween candy and decorations are slowly becoming on sale at stores…

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4 Mistakes to Avoid With Your Website Messaging

Today, your website’s messaging serves as your digital sales pitch to visitors and customers alike. Because of this, it’s imperative to make sure your message…

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A/B Testing the Right Website Elements

The beauty of anything digital marketing related is you’re able to test and analyze just about anything in realtime to make sure it’s inline with…

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6 Easy Ways to Wake Up Your Web Presence

Just like we do from time to time, your web presence can get groggy or stale. Don’t worry, it’s not your fault; there’s new content…

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Make Your Digital Marketing More Mobile-Friendly

There’s no denying the power our smartphones have over us. We catch up with our family and friends, learn about upcoming events happening in our…

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Online Reviews: Where to Get the Right Ones for Your Business

Your business’s online reputation plays a huge role in today’s digital world, as more and more people look at reviews before making any decision to…

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The A to Z of Actionable Digital Marketing for 2018

Just like 2017, digital marketing will be very important for your business in 2018. While these points are not the only areas you need to…

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Get Rid of These Old Content Marketing Strategies

Think about the very first cell phone you’ve ever owned. For me, I had the Motorola i60c with direct connect (the only way I had…

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