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How to Make Your Thank You Pages Convert Leads


Hooray! You’ve successfully attracted people to sign up for something through your digital marketing efforts- whether that be for a newsletter, deliverable, an event, or anything in between. After someone submits their information through your form, they’re usually redirected to a thank you page. This page usually includes simple text that says something along the lines of, “Thanks for signing up! Check your email for that deliverable soon,” and that’s about all that’s on this page. What many businesses don’t realize is the thank you page can become a powerful conversion tool to take these people to the next level of your business.

Discover how you can make your thank you pages convert leads into customers.

Offer a Limited-Time Offer

Keep your audience’s momentum going by offering them a limited-time offer on your thank you pages. You’ve already earned their trust, and now is the best time to keep them engaged with your business. You can even heighten the offer by adding a countdown timer to give a sense of urgency. This simple upsell could do wonders for your bottom line.

Utilize Calendar Tools

If you’re promoting something like a webinar or event that’s happening at a specific place or time, make sure your visitor consumes the freebie they signed up for by adding the option for someone to put this on their digital calendar. Nothing is worse than spending all of this time preparing to present something of value to your audience, only to have no one see it.

More than likely, the service you use for your webinar will likely have a calendar tool of some kind for people to use to sign up. Calendar tools are generally easy to install and will ensure you will get attendees to show up. Best of all, this will reinforce their sense of obligation to attend your event, which will demonstrate your value to them.

Add Social Sharing

If your audience spends a lot of time on social media, social sharing is a great way to not only get the word out about your offering, but it will be shared to people who know and trust your audience. By allowing them to share your offering, it could increase traffic to your site and grow your list of leads. You could take it one step further by offering an incentive if they do share it.

Drive Subscriptions

Kill two birds with one stone by taking those who landed on your thank you page and encourage them to become subscribers to your newsletter, offers, or any other lists you’re building. People who have arrived at your thank you page are naturally tuned into your brand, and this will give them a chance to experience your business a whole other way.

Incentivize Referrals

This kind of goes with social sharing, but it expands outside of social media. Make it easy for your audience to share with their friends and give them an incentive for every new customer they bring in. These are usually the most effective with people who have bought one of your products, so if you have an eCommerce website, this is something you should consider adding to your thank you pages.

Attract Your Other Products/Services

If you’re offering a white paper or eBook, you can drive post-conversions sooner by piquing curiosity with your other offers, products or services. These leads are hot, and by doing this, you will push them down the marketing funnel when they’re most likely to take another step with you.

Don’t neglect your thank you pages; turn them into customer-generating machines!

To learn more about thank you pages and how to convert them into money-making assets, get ahold of us today!

About the Author

Brooke Desmond

Communications Manager
With a passion for all things digital marketing, Brooke aims to give a unique perspective on the latest trends and ideas in this ever-changing space.

View Brooke's Profile

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