There’s no denying the power our smartphones have over us. We catch up with our family and friends, learn about upcoming events happening in our area, and order anything from Chinese food to our next car all from the comfort of our devices. Businesses of all sizes recognize this dependency and tailor their websites for a seamless mobile experience. With more than half of all online searches taking place on a phone, it’s imperative that your digital marketing efforts such as email marketing and digital ads meet the needs of smartphone users.
Here are some easy ways to transform your digital marketing strategies for better mobile device optimization.
Understand Your Timeframe
In a perfect world, consumers would have all the time in the world to listen to everything you want to tell them. Unfortunately, when it comes to website feeds and using their smartphones to find more information, people only have a few seconds to digest your message. That’s why you need you make sure your message makes an impact within a matter of seconds. Cut to the chase, market yourself to be clickable instantly, and you’ll see success with your mobile viewers.
Quickly Get To The Point
Most of the time, people use their mobile devices when they’re on the go and need to find information quickly. This means they do not have the patience to scroll through pages and pages of text to find an answer, which is why your message needs to be short and straightforward and accompanied by compelling imagery if needed. By doing this, you’ll increase your message’s impact while capturing their short-spanned attention.
Take Advantage of Video
Online video content has quickly become one of the most effective resources for mobile marketing success. Over 50 percent of all video content is viewed on smartphones, and a staggering 92 percent of these viewers will share that content with others. What’s more is that people are roughly 170 percent more likely to make a purchase if there is an option to learn more about a specific product through a video! It goes without saying, but just in case it needs to be said: leverage video content as much as possible.
Let’s Get Social
It’s no surprise that social media sucks up 20 percent of all digital media time, as people will unlock their phones and browse through social networks any chance they can. Even though Facebook’s new algorithm makes it more difficult for businesses to reach their followers’ feed, paid ads for social media still have a great reach/exposure.
Mobile devices are not going anywhere in the near future, so do what you can to make your digital marketing stand out through these devices. Even with these points as your guide, it’s also important to know your audience to decide what your next mobile marketing move is.
Lastly, at the very least, do your business a favor and make sure your website is mobile responsive or mobile friendly. With Google’s mobile-first indexing continuing to roll out next month, it’s vital to do what you can to play nicely with Google to get as much digital exposure as possible.
To learn more about mobile-friendly digital marketing, contact GreenMellen today!