How to Retain Loyal Customers for Your Brand
While gaining a new customer is great for any business, retaining a loyal customer is an achievement worth noting. If your business can keep customers…
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Marketing
SEO and Branding: A Winning Pair
If you really think about it, search engine optimization and branding are a winning pair because when they’re both on point, a business’s marketing efforts…
Optimizing Your Emails for Mobile
Compared to other digital marketing efforts, email marketing is probably the one that businesses are the most familiar with. However, many are still falling short…
Building a Successful Call-to-Action that Calls to Action
There are a lot of factors that determine a successful or unsuccessful online presence, but there are few that are as significant as a call-to-action…
Small Businesses: Don’t Make These Marketing Mistakes!
The Internet has opened a new world of possibilities for small businesses. What was once dominated by large, nationally-known corporations has now morphed into a…
All Things WordPress: Getting the Most Out of Your Email Marketing
Even with the high amount of emails users receive on a daily basis, email marketing has an ROI of 3800%. That means for every $1…
Fall into Your Fall Marketing Strategy
It’s that time of year when the heat of summer starts to disappear and autumn’s beauty starts to emerge. The leaves start to change colors,…
How to Integrate Your Business’s Online and Offline Marketing
Digital marketing has certainly changed the norm for marketing techniques, but that doesn’t mean your business should lose sight of your offline marketing tactics. Instead…
How to Market Your Niche Effectively
A common thought shared among small business owners is if they offer more products/services, they’ll get more customers as the result. While this makes sense,…
How to Write the Best Email Content for Your Campaigns
Businesses today are no strangers to email marketing, but often times that can’t be said about their email content. Sure, a well-designed email full of…
How Gmail’s Changes Will Affect Your Business’s Email Marketing
Back in October 2015, Google announced that Gmail will be moved to a strict DMARC policy starting in June 2016. What You Need to Know…
4 Digital Marketing Influences That Drive eCommerce Sales
The online marketing space is competitive, to say the least, and eCommerce businesses are all fighting to secure a top-ranking spot on Google for maximum…
Digital Marketing Strategy for Startups
If you’ve recently started your own business, we applaud you and your courage to start your own venture! Your mind is probably racing with ideas…
The Ultimate Guide to Digital Marketing Domination for Small Businesses
The overwhelming digital sea known as the World Wide Web is, without a doubt, conquered by big-named brands that tower over the online presence of…
Effective Marketing Strategies for eCommerce Websites
Think about how far eCommerce websites have come; take Amazon as an example. In 1995, they launched their website as an online bookstore to compete…
