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The Brilliance Blog

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Marketing

Is Your Digital Marketing Strategy on Point for 2016?

In today’s dynamic digital world, a business’s success can depend on what they do/don’t do online. As Q1 of 2016 comes to a close, now…

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How to Create a Marketing Calendar for Your Business

2016 is upon us and it’s pertinent that you have a roadmap in place for planning your marketing efforts for the year. While it’s easy…

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Where should I advertise my online business?

Wouldn’t it be awesome if your business was in the perfect location? You know, the street corner where there is so much walk by traffic…

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Want more clicks on your Tweets? Skip the hashtags.

Starting with a small suggestion from Chris Messina in 2007 to help organize a group on Twitter, the hashtag has become a huge part of…

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Give your website a workout for the New Year

A new year equals a fresh start for so many of us, so why not your website? Here are 8 things you can do to whip your website…

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Keywords 101: 4 Phases of Keyword Research

“Hey Siri… Where can I buy an apple?” It all starts with a web search. Keywords, simply put, are the words typed into a search…

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How to Create an Online Marketing Strategy

Most of our clients have a wish list for online marketing, but they always encounter an obstacle when trying to execute. Most aren’t sure how to prioritize and accomplish their…

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Come join us at WordCamp Birmingham

WordCamp Birmingham is coming up in a few weeks (August 16) and we’re getting excited about it! Jenny Munn and myself will be leading a…

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A little effort goes a long way

In most industries, a bit of extra effort (or even simply nominal effort) can go a long way. While it can apply in a variety…

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Four Key Strategies for a Successful Blog

1. Define your audience: You have to know who your customer is to reach them. If you’re throwing a open house for your new real estate…

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Using Your Website Design to Engage, Persuade & Sell

Your website draws traffic but your page views aren’t converting into customers. Could it be that your website is pushing your customer away? Here are…

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How to get your WordPress website found on Google

Every business struggles at one point or another with how to be found by Google. Wading through the overwhelming amount of information online about marketing…

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How to Run Promotional Campaigns and Build Your List using WordPress

You’ve got a great product and you’ve got a great site, but how do you build an email list so that people know about you…

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Social Media Lessons from a Flat Tire

So today I got a flat tire. A flat tire is never welcome, but the timing for this one was really bad. I was stuck…

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Get Published On Linked In

Yesterday, Linked In announced some changes to their publishing platform, Linked In Pulse.  Starting soon, you will be able to share your Linked In posts with…

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