Skip to main content

Give your website a workout for the New Year

A new year equals a fresh start for so many of us, so why not your website?

Here are 8 things you can do to whip your website into shape:

  1. Out of date or irrelevant information does not build trust or relationship with your readers. Delete old and out of date landing pages. Along those same lines, delete old blog posts unrelated to your business.
  2. Make sure you have updated your copyright date on your website. Here’s a tutorial on how to have your copyright automatically update if your theme doesn’t do this for you.
  3. Clean up and remove old events off your calendar page.
  4. Has your “About Us” page changed?  Update your team bios, contact page and “about us” pages as needed.
  5. Check any online forms and make sure that the landing pages or autoresponders are up to date.
  6. Use Broken Link checker to ensure that the links on your website work.
  7. Use the Google Speed Test tool to determine your website’s speed. You’d like to score in the mid 90’s ideally, but anything over 70 is OK.  A faster loading website ranks better with Google and will keep you from losing impatient customers in our “give it to me NOW” society.
  8. Remove old plugins. This will make your site run faster. If you don’t use it, lose it.

Now would also be a good time to look at 10 things you should consider when creating your site. Whether it’s a new site or a redesign, these thoughts will help steer you in the right direction. Join us for our Meet Up on Thursday, January 15, 2015, 11:30 AM to 1:00 PM to learn more.

About the Author

Mickey Mellen

Co-Founder and Technical Director

View Mickey's Profile

More from Our Blog

Switching Your Website Data From Google Analytics 4 to Fathom

There are many options when considering which platform to track your website’s analytics. Google Analytics is an option most of our clients use and many…

Read More
macbook pro on brown table

Common Marketing Problem: Unclear and Inconsistent Value to our Audience

Tell us if this sounds familiar: you know what your business does, but you have difficulty explaining it to people. Friends at parties ask you…

Read More
photo of woman showing frustrations on her face

6 Advanced LinkedIn Features to Take Your Account To the Next Level

LinkedIn is a powerful social networking platform for business leaders because it is specifically for professionals. It should often be the first social account to…

Read More
smartphone with linkedin app