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Social Media Lessons from a Flat Tire

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So today I got a flat tire. A flat tire is never welcome, but the timing for this one was really bad. I was stuck in rush hour traffic, with the kids, on the way to school. Did I mention it was raining?  So, while I’m waiting for road side help, I went to Twitter and here’s what happened.

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Brilliant.  @FirestoneAuto had a social media plan in place.  They were actively listening for key phrases that would connect them to customers.  They were building brand advocates.  It worked.  I will fight you if you say something bad about Firestone Auto Care.  I wasn’t a customer before but I will be now.  Well done.

It gets better.  @RelationalEQ sent me coffee to turn my morning around.  GET OUT OF TOWN!  WHAT!?  Another brand advocate made.

Bonus lesson:  Starbucks is the secret sauce here.  How long until other retailers catch on that sending goodies through Twitter is a great idea?

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Have a great day.

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Mickey Mellen

Co-Founder and Technical Director

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  1. Unfortunately Georgia Dept of Transportation doesn’t do so well at monitoring mentions on twitter. I tweeted on Saturday wanting to know what JACKASS decided to block 2 out of 3 lanes of 75S at Barrett parkway on a Saturday. No answer for some reason…

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