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Four Key Strategies for a Successful Blog

1. Define your audience:

You have to know who your customer is to reach them. If you’re throwing a open house for your new real estate listing, what is the most important thing to have?

A beautifully staged home

An affordable price tag

Plenty of parking

Street signs to direct people to the event

Lots of advertising

Nope.  Wrong.  The answer is NONE of the above.

When you open the door to your open house, what you want is a bunch of pre-approved house hunters, ready to buy. These ready to buy customers are the ones who should be the target of your blog posts.

2. Target your readers:

Once you know who you want to reach, you’ll need to figure out HOW to reach them. What kind of blog post should our real estate agent share?

Video demonstration of staging a home for sale

Check list of what to look for in a new home

Mortgage calculator

An article on best practices for selling a home

Currently available homes

If you answered ALL of the above, you’re catching on. You can boost the effectiveness of these posts using SEO.

3. Write, write, write:

To build a following for your blog, you have to write high quality content, refresh old content, and keep up with trends for your industry. Remember that you are writing for your readers… they will stop visiting your blog if there is nothing new for them to see and read.

So how often should you post? There is no magic number. Blogs are a little like newsletters — as your blog gains followers, you’ll want to make sure that fresh posts are delivered regularly to your reader’s inbox. On the other hand, you don’t want to overwhelm your reader into unsubscribing. You’ll have to figure out what works for you and your schedule.

The golden rule for bloggers: Quantity should NEVER beat quality. You wouldn’t sell a product perceived as garbage. Don’t write a post perceived as garbage either.

4. Make a good impression:

In most cases, a pretty house sells faster.  If your business is online, it is critical that your website look great.

Fortunately, for a fraction of what a brick and mortar business would pay in rent, your online business can convey a visual story about your product or service while functioning in a way that boosts search engine traffic. It’s a delicate balance, but we can help you get there.

About the Author

Mickey Mellen

Co-Founder and Technical Director

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