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The Brilliance Blog

Explore our Latest Bright Ideas

Marketing

Style Guides – keep your brand consistent

Simply put, a style guide is a compilation of design elements that helps to keep your brand consistent. It can be as simple as a one…

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Your Complete Marketing Glossary to WordPress Blogging

When you dig into the world of blogging and WordPress and websites you’ll discover that there are a lot of strange new words to learn

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Think outside the tri fold

There is certainly a time and place for a tri fold brochure, but why limit yourself? There are so many options out there that could…

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Our favorite commercials of the Super Bowl

The Super Bowl has come and gone and whether you were routing for the Ravens or the 49ers, it was undoubtedly an entertaining night. Between power outages, performances…

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Are you handling the Zero Moment of Truth?

Back in 2005, The Wall Street Journal published an article that discussed the “First Moment of Truth” — standing in a store, looking at your…

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Yelp is more important (and scary) than ever

Yelp has been around for a long time, but over the past few years it’s really been growing.  We recently showed you some ways to…

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Making the most out of Google+

Here is my presentation from Digital Atlanta 2012.  If you have any questions, feel free to leave a comment below. Digital Atlanta 2012: Making the…

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Yelping your way to more business

While most of the talk on social media focuses on the big players such as Facebook and Twitter, services like Yelp can be a huge…

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Stop worrying about keywords and just create great content

The title might be a bit simplistic for some, but we’re finding that many website owners are getting too focused on a few specific keywords…

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Mapping out your client list

A while ago I was inspired to download some mind mapping software, as I’ve heard it can be great for helping to think through new…

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How I sold my house on facebook

We don’t typically go into detail about personal events on our blog, but something amazing recently happened in over at the Green household that I…

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Google Place Pages move to Google+

While we’ve been promoting the value in Google+ for a while now, if you’re a small business owner Google+ just became an essential tool for…

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Measuring the ROI of a meeting

A few weeks ago I met with a local guy that is wanting to build up a business similar to ours, particularly on the WordPress…

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Twitter and Google+ are too boring

New users on a social network often complain that it’s too boring.  They’ll post a message or two and hope for replies, and then get…

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Marlow’s Tavern, meet Gary Vaynerchuk

Last week, I saw a speech that Gary Vaynerchuk gave to a bunch of RE/MAX realtors on the topic of social media engagement and it…

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