In an era dominated by technology and connectivity, we have access to everything we want and need right in our hands. The internet plays a…
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Hearing the word “audit” gives some people shivers because of its connotation with taxes and the IRS. However, an audit can be a genuinely beneficial tool when used properly. In this case, we’re considering what an audit can do for your business’s marketing.
While there are a lot of good reasons to periodically rebuild your website (new design, different focus, better user experience, etc), if your site was built correctly and is well-maintained it should last a long time.
The lack of transparency is unacceptable and often means they’re hiding something—usually because they’re not doing much work for the client.
We’ve recently had a few potential clients who couldn’t afford our services, so they chose a less expensive option. That’s not necessarily a bad move, but it was a waste of money in these cases.
How well do you know your target audience? Understanding who you’re trying to reach is vital to effective marketing. So is knowing what information is relevant to your audience and how they prefer to communicate.
Your brand could benefit from using some humor in marketing.
Today, a well-structured website is more important than ever, and the first step to building this foundation is your sitemap. A sitemap lays out all…
These days, attention spans are fleeting, and inboxes are overflowing. So it’s even more crucial to stand out from the crowd and captivate your audience….
Sales and marketing are two distinct functions within a business that more often than not, are confused with one another. Although both play critical roles…
Marietta-based digital marketing agency GreenMellen has been named as one of the top small businesses for the third consecutive year by the Cobb Chamber of Commerce.
When working on marketing for your technology business, there are a lot of things that you need to pay attention to. Ultimately, though, if you can keep these five ideas front and center, everything else should fall into place.