How to Build a Better Email Newsletter
These days, attention spans are fleeting, and inboxes are overflowing. So it’s even more crucial to stand out from the crowd and captivate your audience….
The Brilliance Blog
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Marketing
The Basics of Business Online Reputation Management
Reputation management is the process of monitoring and engaging with online reviews and other third-party reflections on your business. These various platforms form your online reputation—a reputation that should be actively watched after and managed.
Why Sales And Marketing Are NOT The Same Thing
Sales and marketing are two distinct functions within a business that more often than not, are confused with one another. Although both play critical roles…
GreenMellen Named to Cobb Chamber Top Small Business List For Third Straight Year
Marietta-based digital marketing agency GreenMellen has been named as one of the top small businesses for the third consecutive year by the Cobb Chamber of Commerce.
5 Marketing Best Practices for Technology Businesses
When working on marketing for your technology business, there are a lot of things that you need to pay attention to. Ultimately, though, if you can keep these five ideas front and center, everything else should fall into place.
How To Grow Your LinkedIn Presence In 15 Minutes Per Day
LinkedIn is the social platform that professionals use daily to make new connections. For many small businesses, this is the best place to grow an…
Own Your Search Results Page With More Than Just Your Website
When it comes to ranking well in search results, there are two very different areas where people tend to focus.
A Robot Wrote This Post About Artificial Intelligence In Digital Marketing
We had a robot write a blog post about artificial intelligence in marketing. What’s the worst that could happen?
Which Digital Marketing Platforms Should You Start Working on First?
Don’t try to do it all at once—or at least not right away. Build up to full marketing capacity. That starts with setting your priorities and focusing on one thing until you’re proficient at it. That means picking one marketing platform to optimize at a time.
The Power of Strategic Design: 4 Reasons Design Can Make a Difference in Your Business
It’s a common misconception that design is just meant to make things beautiful. And while that’s not altogether wrong, it’s only a portion of what…
How to Clear Your Browser Cache
When we make changes on our website, site visitors may not see the change immediately. It can be frustrating for both parties, but there’s an…
6 Steps Every Small Business Can Take To Better Storytelling
Every business has a story because every business has people. By people, we don’t just mean your team, but also your customers, potential customers, and…
The 5 Things We’ve Learned About Building Successful Websites
Since opening our doors in 2009, GreenMellen has built hundreds of websites for clients in various industries. We can say with great confidence that no…
What Time and How Often Should An Account Post to Social Media?
When managing your social media accounts, there are likely two main questions that linger in your mind before you post: What time should I post…
Home Builder Digital Marketing: 4 Tips on Where to Start
As a home builder, your day is full of so many decisions that pertain to the details and logistics of building homes. You’re answering to your subcontractors, your clients, architects, and designers. You rarely have time to sit down—let alone time to focus on your marketing.
