Main Menus: How and Why to Create Effective Website Navigation
Website navigation is an imperative part of a positive online experience. If users can’t easily find the information they want, they’ll leave frustrated or empty-handed.
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Marketing
Boost Your Click-Through Rates with Headline Studio from CoSchedule
Headlines are underrated. Marketers spend time and effort crafting the text and design of websites, blog posts, and emails. But we often leave the headline…
Enhance Your Data Analysis with AI
Artificial intelligence (AI) is familiar within the technology realm and is not going anywhere. It can be a useful tool in many aspects of someone’s…
5 Ideas For Using Customer Testimonials in Your Marketing Right Now
Listen to our podcast on this topic. As a marketer, you’ll always say nice things about your company. Your job is to find the unique…
8 Tools To Master For Better Digital Marketing Data Analytics
When it comes to digital marketing and promoting your business, the process can become overwhelming. Determining what tools would be helpful can feel like a…
Google Search Console: How To Use This Free Tool To Create More Marketing Content?
If you’re interested in what is going on with your site, then this blog post is for you. We’ll discuss a tool called Google Search…
Growing Your Website Content Sustainably Over The Long Run
There are over one billion websites in the world today—All of which are competing for attention and new customers, all while trying to improve their…
Balancing the Creative and Technical Elements of a Website
There exists a tension between the creative and technical elements of a well-built website. While you always strive to create a beautiful website pleasing to…
Digital Marketing Scams: How to Spot and Avoid Them Online
In an era dominated by technology and connectivity, we have access to everything we want and need right in our hands. The internet plays a…
Conducting an Annual Marketing Audit for Your Business
Hearing the word “audit” gives some people shivers because of its connotation with taxes and the IRS. However, an audit can be a genuinely beneficial tool when used properly. In this case, we’re considering what an audit can do for your business’s marketing.
PHP Updates: Why They Shouldn’t Scare You
While there are a lot of good reasons to periodically rebuild your website (new design, different focus, better user experience, etc), if your site was built correctly and is well-maintained it should last a long time.
Hide Nothing: Why An Agency’s Marketing Tactics Should Always Be Clear
The lack of transparency is unacceptable and often means they’re hiding something—usually because they’re not doing much work for the client.
Action Bias: Why You Don’t Always Need to Do Something in Marketing
We’ve recently had a few potential clients who couldn’t afford our services, so they chose a less expensive option. That’s not necessarily a bad move, but it was a waste of money in these cases.
Audience Research: 8 Proven Tactics and Tools To Understand Your People
How well do you know your target audience? Understanding who you’re trying to reach is vital to effective marketing. So is knowing what information is relevant to your audience and how they prefer to communicate.
10 Best Practices for Writing Business Social Media Content
In today’s digital age, social media is at the forefront of most businesses’ marketing plans. Companies use this indispensable tool to connect with their audience,…
