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The Brilliance Blog

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Marketing

Digital Marketing Scams: How to Spot and Avoid Them Online

In an era dominated by technology and connectivity, we have access to everything we want and need right in our hands. The internet plays a…

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Conducting an Annual Marketing Audit for Your Business

Hearing the word “audit” gives some people shivers because of its connotation with taxes and the IRS. However, an audit can be a genuinely beneficial tool when used properly. In this case, we’re considering what an audit can do for your business’s marketing.

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PHP Updates: Why They Shouldn’t Scare You

While there are a lot of good reasons to periodically rebuild your website (new design, different focus, better user experience, etc), if your site was built correctly and is well-maintained it should last a long time.

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Hide Nothing: Why An Agency’s Marketing Tactics Should Always Be Clear

The lack of transparency is unacceptable and often means they’re hiding something—usually because they’re not doing much work for the client.

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Action Bias: Why You Don’t Always Need to Do Something in Marketing

We’ve recently had a few potential clients who couldn’t afford our services, so they chose a less expensive option. That’s not necessarily a bad move, but it was a waste of money in these cases.

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Audience Research: 8 Proven Tactics and Tools To Understand Your People

How well do you know your target audience? Understanding who you’re trying to reach is vital to effective marketing. So is knowing what information is relevant to your audience and how they prefer to communicate.

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10 Best Practices for Writing Business Social Media Content

In today’s digital age, social media is at the forefront of most businesses’ marketing plans. Companies use this indispensable tool to connect with their audience,…

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Marketing Humor: How to Make Your Brand Funny

Your brand could benefit from using some humor in marketing.

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7 Essential Questions to Shape the Perfect Website Sitemap

Today, a well-structured website is more important than ever, and the first step to building this foundation is your sitemap.  A sitemap lays out all…

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How to Build a Better Email Newsletter

These days, attention spans are fleeting, and inboxes are overflowing. So it’s even more crucial to stand out from the crowd and captivate your audience….

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The Basics of Business Online Reputation Management

Reputation management is the process of monitoring and engaging with online reviews and other third-party reflections on your business. These various platforms form your online reputation—a reputation that should be actively watched after and managed.

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Why Sales And Marketing Are NOT The Same Thing

Sales and marketing are two distinct functions within a business that more often than not, are confused with one another. Although both play critical roles…

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GreenMellen Named to Cobb Chamber Top Small Business List For Third Straight Year

Marietta-based digital marketing agency GreenMellen has been named as one of the top small businesses for the third consecutive year by the Cobb Chamber of Commerce.

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5 Marketing Best Practices for Technology Businesses

When working on marketing for your technology business, there are a lot of things that you need to pay attention to. Ultimately, though, if you can keep these five ideas front and center, everything else should fall into place.

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How To Grow Your LinkedIn Presence In 15 Minutes Per Day

LinkedIn is the social platform that professionals use daily to make new connections. For many small businesses, this is the best place to grow an…

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