Building a Brighter Web
A GLIMPSE INSIDE OUR MINDS
Every industry has been impacted in some way because of the COVID-19 pandemic. Whether it’s altering business hours, working remotely, or pivoting your focus into unchartered waters, everyone has had to become agile quickly. Another area that has probably taken a turn is your digital marketing plan, and while we would not suggest putting all […]
Last week, many businesses had to make the hard decision to shift their daily operations from their offices to their homes. While remote working has become increasingly popular in recent years, many business professionals across the globe are experiencing the nuances of remote working for the first time due to the COVID-19 crisis. At GreenMellen, […]
Did you know that email databases degrade about 23% every year? The reasons behind this range from opt-outs to users getting rid of their old Hotmail email address (but, let’s be honest, they should have done that YEARS ago). Growing and maintaining a strong list of email subscribers is a common challenge businesses of all […]
Congratulations! You just launched your new or redesigned website. We know firsthand all the steps and time it takes to create a polished, user-friendly website, and we know that you want to make sure everyone and anyone sees this digital asset! Although you probably want to say you’re completely done with your website once it’s […]
The Americans with Disabilities Act (ADA) was developed in 1990 to ensure that people with disabilities have the same opportunities as anyone else. While this act was initially created for physical locations, it was recently expanded into website accessibility. This new ADA ruling, called Title III, states that “places of public accommodation” are required by […]
At GreenMellen, we are all about embracing the latest and greatest ideas for innovating the Web, but some things were not meant to be reinvented. As more and more people rely on the Internet to do everything from grocery delivery to buying a house, some elements have become intuitive with how users interact with all […]
If you have an eCommerce website, a strong product page design can make or break your sales numbers no matter what you sell. These pages are usually where users make their decision if they are going to purchase or not, so these pages need to make sure they fulfill their needs before clicking “Add to […]
It’s that time of year when businesses look back at their accomplishments and areas of improvement for Q1. If you’re finding that your business’s marketing metrics weren’t as successful as you hoped, it’s worth outsourcing your marketing needs to a digital marketing agency in 2020. Here are the top reasons why you should hire a […]
A brand consists of several elements that must work together to create a memorable experience. These elements range from the message on your voicemail to a user’s experience on your website. With all these facets considered, we’d argue that the logo is the most important visual element of a brand, and if it’s time for […]
Content has proven to be extremely important in all facets of marketing, yet many marketers still miss the mark to create content that converts. To take your content marketing to the next level, all your efforts need to be read-worthy content that your audience craves and saying that is easier said than done. Here are […]
