AI is changing how customers find you and how you keep them
The internet is in the middle of a big shift, and if you run a small business, you’ve probably felt it even if you couldn’t…
The Brilliance Blog
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Marketing
The New Tools We’ve Been Quietly Building For You
We’ve been spending time behind the scenes lately, creating a couple of AI-powered tools that make life easier for the small and mid-sized businesses we…
How AI Is Changing Local SEO (and What Small Businesses Should Do About It)
For years, “showing up on Google” meant one thing: rank high in the local map pack, keep your Google Business Profile accurate, and collect a…
How to Teach AI to Write Like You (Not Like Everyone Else)
We love a good “here’s a headline explaining why the sky isn’t falling” post. When it comes to AI content, one of our favorite marketing…
That Annoying Cookie Pop-Up Might Be Saving You From a Lawsuit
If you run a small to mid-sized business, there’s a decent chance your website is quietly breaking a privacy law you’ve never heard of. We’re…
Introducing GreenMellen’s New Brand: BlueBanana Media
From now on, we’re no longer GreenMellen—you can now call us BlueBanana Media!
GreenMellen Announces Lineup of 2025 Brighter Web Meetups
For 2025, GreenMellen will host five in-person meetups and one larger marketing conference.
[Recap] 2024 Marketing Year in Review for GreenMellen
It’s time for another annual recap post from your friends at GreenMellen. Here are some of the things we accomplished together during 2024.
Main Menus: How and Why to Create Effective Website Navigation
Website navigation is an imperative part of a positive online experience. If users can’t easily find the information they want, they’ll leave frustrated or empty-handed.
Boost Your Click-Through Rates with Headline Studio from CoSchedule
Headlines are underrated. Marketers spend time and effort crafting the text and design of websites, blog posts, and emails. But we often leave the headline…
Enhance Your Data Analysis with AI
Artificial intelligence (AI) is familiar within the technology realm and is not going anywhere. It can be a useful tool in many aspects of someone’s…
5 Ideas For Using Customer Testimonials in Your Marketing Right Now
Listen to our podcast on this topic. As a marketer, you’ll always say nice things about your company. Your job is to find the unique…
8 Tools To Master For Better Digital Marketing Data Analytics
When it comes to digital marketing and promoting your business, the process can become overwhelming. Determining what tools would be helpful can feel like a…
Google Search Console: How To Use This Free Tool To Create More Marketing Content?
If you’re interested in what is going on with your site, then this blog post is for you. We’ll discuss a tool called Google Search…
Growing Your Website Content Sustainably Over The Long Run
There are over one billion websites in the world today—All of which are competing for attention and new customers, all while trying to improve their…
