Building a Brighter Web
A GLIMPSE INSIDE OUR MINDS
Content is one of the most important assets your business needs to make time for, but there’s no denying the positive impact visuals can add to your marketing. According to the Social Science Research Network, 65 percent of people are visual learners, and 90 percent of information that comes to the brain is visual! While […]
Digital reviews are quickly becoming as powerful as word of mouth from friends and family. In fact, according to studies, 85% of consumers trust online reviews as much as recommendations from friends and family. While there are a lot of review sites out there that people use for go-to ratings, Google reviews weigh heavily on […]
Today, due to social media and technology, you have more exposure and access to your audience than ever, but that opportunity comes with many risks. Even though you’re a business owner or work in marketing, you’re still human and will make mistakes. But, the good news is that you can learn from the ones that […]
WordPress holds a very special place in our hearts because of its intuitiveness, simplicity, and customization capabilities. And, it seems like the rest of the web agrees with us, as WordPress powers roughly 30% of the entire Web. While this content management system (CMS) is our choice of platform for building our clients’ websites, there […]
We recently looked at when it’s time for a website redesign, and now we’re going to dive into when it’s time for a brand refresh. Some of the most well-known brands in the world have gone through branding updates, ranging from Google and Instagram to Netflix and Olive Garden (and even us). A brand refresh […]
If you own a trademark (™), registered trademark (®) or service mark (℠), it’s important to understand when it’s appropriate to use on your website. While it may seem like these symbols need to be used all the time in website writing, that’s not always the case. Get a look into the correct usage of […]
If you own a business, no matter if it’s a small business or corporation, every moment of your day is precious. One segment of your business that’s timely is marketing, but it’s something that needs careful planning and dedication. A way to open up your schedule to focus more on your core business is by […]
School is back in session, football kicks off in less than two weeks, and Halloween candy and decorations are slowly becoming on sale at stores across the country. This can only mean one thing: fall is right around the corner. Seasonal content is always something to consider with your marketing strategy, and fall is no […]
Today, your website’s messaging serves as your digital sales pitch to visitors and customers alike. Because of this, it’s imperative to make sure your message is clear, compelling, and straight to the point. Unfortunately, too many businesses don’t craft their website copy to match today’s digital marketing standards and make the same mistakes over and […]
Of all the tools you can utilize for website improvement, Google Analytics provides some of the most valuable insights into your site’s metrics. Many people feel overwhelmed when they’re logged into their account and review their metrics, and they’re unsure how to take this information and make website improvements. Discover the top five metrics you […]
