Building a Brighter Web
A GLIMPSE INSIDE OUR MINDS
It’s that time of year when businesses look back at their accomplishments and areas of improvement for Q1. If you’re finding that your business’s marketing metrics weren’t as successful as you hoped, it’s worth outsourcing your marketing needs to a digital marketing agency in 2020. Here are the top reasons why you should hire a […]
A brand consists of several elements that must work together to create a memorable experience. These elements range from the message on your voicemail to a user’s experience on your website. With all these facets considered, we’d argue that the logo is the most important visual element of a brand, and if it’s time for […]
Content has proven to be extremely important in all facets of marketing, yet many marketers still miss the mark to create content that converts. To take your content marketing to the next level, all your efforts need to be read-worthy content that your audience craves and saying that is easier said than done. Here are […]
Having an eCommerce website is one thing, but utilizing it to increase brand awareness, traffic and sales is an entirely different beast. To achieve this, you will need to create a full-fledged, comprehensive eCommerce marketing strategy that meets your goals for customer acquisition and repeat purchases. There is no such thing as a one-size-fits-all marketing […]
Even though it seems like pumpkin spice season has only begun, the holidays will be here before we know it. While it’s okay to shop last minute for gifts or wrap them the night before Christmas, planning your holiday digital marketing efforts, especially for email marketing, should start now. Take a look at our top […]
Google Maps allows users to, “get real-time GPS navigation, traffic, and transit info, and explore local neighborhoods by knowing where to eat, drink and go – no matter what part of the world you’re in.” Google Maps has become one of the top resources for people to find local businesses and new places, and in […]
The phrase “know your audience” is marketing, business, and success 101, yet it’s astonishing how many businesses ignore their buyers’ characteristics when creating their marketing strategy. Creating marketing pieces that resonate with a particular audience is no easy feat, but it’s imperative for impactful results. If you really want to get into the heads of […]
The power of a robust digital presence goes a long way for many brands and industries. However, there are plenty of offline, traditional tactics that any business should still be taking advantage of to spread brand awareness and encourage engagement. While they aren’t as measurable as digital marketing, they can go a long way for […]
You’ve probably heard of all the benefits a blog can bring your business, ranging from SEO to increased sales, and we would agree that it is something every business should take the time to do. If blogging is something you have considered doing, be warned: it’s no cakewalk, but if you put in the effort […]
Your website is one of your most important digital assets, which is why so many businesses go to a web design agency to create their site and digital marketing. No matter your budget or goals, there are certain principles you should come to expect when working with an agency. Take a look at what to […]
