Building a Brighter Web
A GLIMPSE INSIDE OUR MINDS
Today, your website’s messaging serves as your digital sales pitch to visitors and customers alike. Because of this, it’s imperative to make sure your message is clear, compelling, and straight to the point. Unfortunately, too many businesses don’t craft their website copy to match today’s digital marketing standards and make the same mistakes over and […]
Of all the tools you can utilize for website improvement, Google Analytics provides some of the most valuable insights into your site’s metrics. Many people feel overwhelmed when they’re logged into their account and review their metrics, and they’re unsure how to take this information and make website improvements. Discover the top five metrics you […]
The beauty of anything digital marketing related is you’re able to test and analyze just about anything in realtime to make sure it’s inline with your business goals and objectives. Conversion rates have never been more important, and along with tools such as heat maps, A/B testing your website’s elements can help you determine what […]
As one of the most powerful digital marketing tools used still day, email marketing is still relevant for just about any industry. With a 3,600% ROI and over 200 billion emails sent daily, it’s clear that this way of communication is a fantastic way to get in touch with your audience where they are every […]
The Internet brings us a world of knowledge at our fingertips, and this is no exception to tools to help better understand visitor interaction with your website. One of our favorite tools to analyze user behavior is heat maps, which tracks visitors’ mouse and click activity. Here is a list of some of the remarkable […]
As a business owner or marketer who wants to grow your business and better connect with your audience, email newsletters are a great place to start. Maybe it’s something you’ve done in the past but decided to pivot your focus toward social media or some other form of digital marketing, but it’s something that shouldn’t […]
Just like we do from time to time, your web presence can get groggy or stale. Don’t worry, it’s not your fault; there’s new content continually being pushed out to the web and newer/better ways to gain digital attention, and it can be challenging to keep up with it. This means it’s up to you […]
There’s no denying the power our smartphones have over us. We catch up with our family and friends, learn about upcoming events happening in our area, and order anything from Chinese food to our next car all from the comfort of our devices. Businesses of all sizes recognize this dependency and tailor their websites for […]
Your business’s online reputation plays a huge role in today’s digital world, as more and more people look at reviews before making any decision to purchase products or work with businesses. In fact, according to a study by BrightLocal, 84% of consumers trust online reviews as much as a personal recommendation. It’s important to understand […]
In your mind, you are the go-to business when your audience has specific needs arise. But, we all know that in reality, that’s more of a desire than the truth. Keeping your business top of mind isn’t easy for many, mainly because it’s an ongoing effort and takes both creative and strategic planning. A great […]
