Building a Brighter Web
A GLIMPSE INSIDE OUR MINDS
Your website is one of your most important digital assets, which is why so many businesses go to a web design agency to create their site and digital marketing. No matter your budget or goals, there are certain principles you should come to expect when working with an agency. Take a look at what to […]
Digital marketing has quickly become priority over traditional mediums such as display or out-of-home advertising, and for good reason. It’s measurable, meets people where they are today (online), and very scalable. While it’s become stronger and more developed over time, it’s still up to you to make sure you’re using it effectively to increase brand […]
The way humans interact with websites has steadily changed throughout the years, and while most of the sites have evolved alongside these behaviors, there are still some small web design mistakes business owners still make. Make sure your website isn’t making these web design mistakes for maximum effort. Long Blocks of Text When people read […]
A question we regularly get in regards to email marketing is when’s the best time an email should be sent. When your emails are delivered to your subscribers’ inboxes at the optimal time, you could receive more opens and clickthroughs to get more traffic to your website. Here are some stats that will help you […]
The term “fake news” seems to be a phrase we hear every day, but it doesn’t apply to just trending topics. In the digital marketing world, we hear a lot of myths going around about every subject from SEO to video marketing. Today, we’d like to shine a light on the common myths that go […]
Email preheaders are short summaries that follow the subject line of an email, and these have become the latest trend in email marketing. Here is a visual example of what these look like in Gmail: These preheaders may appear different on mobile devices and other email carriers, but they all serve the same purpose: to […]
Psychology comes into play with a lot of marketing efforts, and since email marketing is all about building a long-lasting relationship with new and existing subscribers, it’s no exception to using it. When your old strategies become worn out and your conversion rate is lacking, this is the time to take a new, “psychological” approach […]
It seems like nowadays everyone has a short or long selection of podcasts they listen to on a regular basis, and their lists usually have a combination of business and lifestyle series. Podcasts are growing in popularity because of their easy-to-access format and ability to work into people’s on-the-go lifestyles. Why not take part in […]
Website content is unique for a good reason. With attention spans shrinking and people’s demands to receive information fast online, website copy has to deliver what consumers are searching for quickly. Use this cheat sheet as your guide for writing for the web. Make Sure the Most Important Info is Seamless to Find As stated […]
Content marketing proved to be important for all businesses in 2018. According to the Content Marketing Institute, the most successful B2B marketers spend 40 percent of their total marketing budget on content marketing, and the most successful B2C marketers spend 26 percent of their overall marketing budget on content marketing. This year, content marketing is […]
