The Brilliance Blog

Explore our Latest Bright Ideas

Marketing

4 Tradeshow and Conference Alternatives During COVID-19

COVID-19 has wiped away any chance for large gatherings this year, especially work conferences and tradeshows. If your business counted on these events for new…

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4 Ways to Stand Out From Your Competition

No matter what industry you’re in, you’ll always have another business to compete against. Creating a genuine connection with your audience will play a key…

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What a Website Launch Day Looks Like

Congratulations! You approved your staging site, and we’ve scheduled the launch date! Now that we’re days away from making this new website visible to the…

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Creating a Customer Feedback Email People Will Respond To

Collecting qualitative, useful feedback from your customers is a meaningful way to gain insight into improving your products, services or business. While there are many…

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Effective Branding: The Must-Haves for a Memorable Brand

Businesses like Nike, Apple and Coca-Cola have worked tirelessly to become the most iconic brands in the world. They have successfully connected with their audience…

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Why Your Website Traffic is Low and How to Fix It

It’s completely normal for website traffic to experience ups and downs throughout a calendar year. However, if your website was experiencing consistent traffic and suddenly…

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Why a Strong Website is a Must in 2020

We aren’t even halfway through 2020 yet, but the need for a steady Internet connection and digital presence has clearly become more than a luxury;…

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Is a Custom Website Worth the Price?

Today, a website serves as the digital storefront into your business and develops the first impression with your audience. High-quality, custom websites showcase your services/products,…

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Best Practices for Working from Home

It’s strange to say that many businesses are officially “getting used to” working from home during the COVID-19 crisis, but it has become the new…

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Altering Your Digital Marketing During COVID-19

Every industry has been impacted in some way because of the COVID-19 pandemic. Whether it’s altering business hours, working remotely, or pivoting your focus into…

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Remote Working Tips to Boost Productivity

Last week, many businesses had to make the hard decision to shift their daily operations from their offices to their homes. While remote working has…

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6 Creative Tactics to Grow Your Email List

Did you know that email databases degrade about 23% every year? The reasons behind this range from opt-outs to users getting rid of their old…

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What to Do After Your WordPress Website Launches

Congratulations! You just launched your new or redesigned website. We know firsthand all the steps and time it takes to create a polished, user-friendly website,…

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Is Your Website ADA Complaint?

The Americans with Disabilities Act (ADA) was developed in 1990 to ensure that people with disabilities have the same opportunities as anyone else. While this…

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The Top 5 Design Conventions that Need to Stay Forever

At GreenMellen, we are all about embracing the latest and greatest ideas for innovating the Web, but some things were not meant to be reinvented….

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