Building a Brighter Web
A GLIMPSE INSIDE OUR MINDS
No matter how strict you are with your brand, brand guidelines will allow you to make sure it stays cohesive throughout all your marketing efforts. In case you don’t know what they are, brand guidelines are a set of rules within a brand guide that a business refers to when presenting their brand. This guide […]
Hooray! You’ve successfully attracted people to sign up for something through your digital marketing efforts- whether that be for a newsletter, deliverable, an event, or anything in between. After someone submits their information through your form, they’re usually redirected to a thank you page. This page usually includes simple text that says something along the […]
Brand awareness is extremely important for your brand, and email marketing is one of the best outlets to remind your audiences about your business. According to MarketCharts, 82% of marketers indicated that email is one the most effective channels they use for marketing content to prospective customers. Leveraging email marketing will not only boost your […]
Content is one of the most important assets your business needs to make time for, but there’s no denying the positive impact visuals can add to your marketing. According to the Social Science Research Network, 65 percent of people are visual learners, and 90 percent of information that comes to the brain is visual! While […]
Digital reviews are quickly becoming as powerful as word of mouth from friends and family. In fact, according to studies, 85% of consumers trust online reviews as much as recommendations from friends and family. While there are a lot of review sites out there that people use for go-to ratings, Google reviews weigh heavily on […]
Today, due to social media and technology, you have more exposure and access to your audience than ever, but that opportunity comes with many risks. Even though you’re a business owner or work in marketing, you’re still human and will make mistakes. But, the good news is that you can learn from the ones that […]
WordPress holds a very special place in our hearts because of its intuitiveness, simplicity, and customization capabilities. And, it seems like the rest of the web agrees with us, as WordPress powers roughly 30% of the entire Web. While this content management system (CMS) is our choice of platform for building our clients’ websites, there […]
We recently looked at when it’s time for a website redesign, and now we’re going to dive into when it’s time for a brand refresh. Some of the most well-known brands in the world have gone through branding updates, ranging from Google and Instagram to Netflix and Olive Garden (and even us). A brand refresh […]
If you own a trademark (™), registered trademark (®) or service mark (℠), it’s important to understand when it’s appropriate to use on your website. While it may seem like these symbols need to be used all the time in website writing, that’s not always the case. Get a look into the correct usage of […]
If you own a business, no matter if it’s a small business or corporation, every moment of your day is precious. One segment of your business that’s timely is marketing, but it’s something that needs careful planning and dedication. A way to open up your schedule to focus more on your core business is by […]
