Building a Brighter Web
A GLIMPSE INSIDE OUR MINDS
Psychology comes into play with a lot of marketing efforts, and since email marketing is all about building a long-lasting relationship with new and existing subscribers, it’s no exception to using it. When your old strategies become worn out and your conversion rate is lacking, this is the time to take a new, “psychological” approach […]
It seems like nowadays everyone has a short or long selection of podcasts they listen to on a regular basis, and their lists usually have a combination of business and lifestyle series. Podcasts are growing in popularity because of their easy-to-access format and ability to work into people’s on-the-go lifestyles. Why not take part in […]
Website content is unique for a good reason. With attention spans shrinking and people’s demands to receive information fast online, website copy has to deliver what consumers are searching for quickly. Use this cheat sheet as your guide for writing for the web. Make Sure the Most Important Info is Seamless to Find As stated […]
Content marketing proved to be important for all businesses in 2018. According to the Content Marketing Institute, the most successful B2B marketers spend 40 percent of their total marketing budget on content marketing, and the most successful B2C marketers spend 26 percent of their overall marketing budget on content marketing. This year, content marketing is […]
No matter how strict you are with your brand, brand guidelines will allow you to make sure it stays cohesive throughout all your marketing efforts. In case you don’t know what they are, brand guidelines are a set of rules within a brand guide that a business refers to when presenting their brand. This guide […]
Hooray! You’ve successfully attracted people to sign up for something through your digital marketing efforts- whether that be for a newsletter, deliverable, an event, or anything in between. After someone submits their information through your form, they’re usually redirected to a thank you page. This page usually includes simple text that says something along the […]
Brand awareness is extremely important for your brand, and email marketing is one of the best outlets to remind your audiences about your business. According to MarketCharts, 82% of marketers indicated that email is one the most effective channels they use for marketing content to prospective customers. Leveraging email marketing will not only boost your […]
Content is one of the most important assets your business needs to make time for, but there’s no denying the positive impact visuals can add to your marketing. According to the Social Science Research Network, 65 percent of people are visual learners, and 90 percent of information that comes to the brain is visual! While […]
Digital reviews are quickly becoming as powerful as word of mouth from friends and family. In fact, according to studies, 85% of consumers trust online reviews as much as recommendations from friends and family. While there are a lot of review sites out there that people use for go-to ratings, Google reviews weigh heavily on […]
Today, due to social media and technology, you have more exposure and access to your audience than ever, but that opportunity comes with many risks. Even though you’re a business owner or work in marketing, you’re still human and will make mistakes. But, the good news is that you can learn from the ones that […]
