Building a Brighter Web
A GLIMPSE INSIDE OUR MINDS
The phrase “know your audience” is marketing, business, and success 101, yet it’s astonishing how many businesses ignore their buyers’ characteristics when creating their marketing strategy. Creating marketing pieces that resonate with a particular audience is no easy feat, but it’s imperative for impactful results. If you really want to get into the heads of […]
The power of a robust digital presence goes a long way for many brands and industries. However, there are plenty of offline, traditional tactics that any business should still be taking advantage of to spread brand awareness and encourage engagement. While they aren’t as measurable as digital marketing, they can go a long way for […]
You’ve probably heard of all the benefits a blog can bring your business, ranging from SEO to increased sales, and we would agree that it is something every business should take the time to do. If blogging is something you have considered doing, be warned: it’s no cakewalk, but if you put in the effort […]
Your website is one of your most important digital assets, which is why so many businesses go to a web design agency to create their site and digital marketing. No matter your budget or goals, there are certain principles you should come to expect when working with an agency. Take a look at what to […]
Digital marketing has quickly become priority over traditional mediums such as display or out-of-home advertising, and for good reason. It’s measurable, meets people where they are today (online), and very scalable. While it’s become stronger and more developed over time, it’s still up to you to make sure you’re using it effectively to increase brand […]
The way humans interact with websites has steadily changed throughout the years, and while most of the sites have evolved alongside these behaviors, there are still some small web design mistakes business owners still make. Make sure your website isn’t making these web design mistakes for maximum effort. Long Blocks of Text When people read […]
A question we regularly get in regards to email marketing is when’s the best time an email should be sent. When your emails are delivered to your subscribers’ inboxes at the optimal time, you could receive more opens and clickthroughs to get more traffic to your website. Here are some stats that will help you […]
The term “fake news” seems to be a phrase we hear every day, but it doesn’t apply to just trending topics. In the digital marketing world, we hear a lot of myths going around about every subject from SEO to video marketing. Today, we’d like to shine a light on the common myths that go […]
Email preheaders are short summaries that follow the subject line of an email, and these have become the latest trend in email marketing. Here is a visual example of what these look like in Gmail: These preheaders may appear different on mobile devices and other email carriers, but they all serve the same purpose: to […]
Psychology comes into play with a lot of marketing efforts, and since email marketing is all about building a long-lasting relationship with new and existing subscribers, it’s no exception to using it. When your old strategies become worn out and your conversion rate is lacking, this is the time to take a new, “psychological” approach […]
