Building a Brighter Web
A GLIMPSE INSIDE OUR MINDS
I was lucky enough to attend Digital Summit Atlanta this year, and while I’ve never attended in the past I’ve heard nothing but great reviews from last year’s participants. With keynote speakers such as best-selling author Seth Godin and Edwin Wong from BuzzFeed, I knew there was going to be plenty of insight into the […]
If you are a small business owner, you know firsthand that there are a lot of checkboxes to complete when building your brand. While some of these tasks are simpler than others, building your brand’s voice can be tricky. Sure, you may know your business like the back of your hand but defining your brand […]
When you think of “today’s marketing,” you think of terms like email marketing, social media, responsive web design and SEO. These new-age tactics tend to cloud our memory of a simpler time before digital marketing became top priority. Gone are the days where a business’s choices consisted of only television, radio, billboards or print advertising. While we’re […]
Email marketing has changed a lot since it first became a way to interact with customers and leads. What was once the main way to communicate with an audience has now been split between email, social media, paid ads and more. With that said, it’s important to understand that email is still a relevant part of any […]
2016 was a very busy year at GreenMellen. Looking back at the last 12 months, I thought it was important to take a look at some noteworthy metrics. 146 Managed Websites We truly have some of the best clients and 2016 brought even more. We’re proud to have managed 146 websites this past year. Take a look at […]
This week marks the start of the busy holiday season, which is extremely busy for retail stores and small businesses nationwide. If your business falls into one of those categories, it’s safe to say you’re either executing your holiday shopping season plan or are scrambling around trying to throw together a last-minute strategy. If you […]
WordPress has become a highly-successful content management system (CMS) because of its simplicity and vast library of plugins to assist users. Not skilled in Photoshop? Great, there’s a plugin for that. Does SEO give you a headache? No problem, you can add a plugin to help your posts. Is email marketing an obstacle you can’t steer […]
While some people would argue that it’s a little early to start playing Christmas music on the radio, now is the perfect time to start preparing your business’s marketing plan for 2017. These last months of the year are a prime time to revamp your small business’s marketing strategy and set new goals for the […]
We’re big fans of marketing automation at GreenMellen. It can be a powerful tool in your arsenal, if you have the time and money to invest and do it right. If you don’t take the time to do it right, you may end up like our friends at AutoNation Ford. As we saw years ago […]
While gaining a new customer is great for any business, retaining a loyal customer is an achievement worth noting. If your business can keep customers coming back to you, it will almost always result in a greater ROI and make these customers more than just a customer, but a brand advocate. Big brands like Starbucks, […]
