Building a Brighter Web
A GLIMPSE INSIDE OUR MINDS
The Internet brings us a world of knowledge at our fingertips, and this is no exception to tools to help better understand visitor interaction with your website. One of our favorite tools to analyze user behavior is heat maps, which tracks visitors’ mouse and click activity. Here is a list of some of the remarkable […]
As a business owner or marketer who wants to grow your business and better connect with your audience, email newsletters are a great place to start. Maybe it’s something you’ve done in the past but decided to pivot your focus toward social media or some other form of digital marketing, but it’s something that shouldn’t […]
Just like we do from time to time, your web presence can get groggy or stale. Don’t worry, it’s not your fault; there’s new content continually being pushed out to the web and newer/better ways to gain digital attention, and it can be challenging to keep up with it. This means it’s up to you […]
There’s no denying the power our smartphones have over us. We catch up with our family and friends, learn about upcoming events happening in our area, and order anything from Chinese food to our next car all from the comfort of our devices. Businesses of all sizes recognize this dependency and tailor their websites for […]
Your business’s online reputation plays a huge role in today’s digital world, as more and more people look at reviews before making any decision to purchase products or work with businesses. In fact, according to a study by BrightLocal, 84% of consumers trust online reviews as much as a personal recommendation. It’s important to understand […]
In your mind, you are the go-to business when your audience has specific needs arise. But, we all know that in reality, that’s more of a desire than the truth. Keeping your business top of mind isn’t easy for many, mainly because it’s an ongoing effort and takes both creative and strategic planning. A great […]
If there’s one component of digital marketing that many people struggle to comprehend thoroughly, it’s, undoubtedly, organic SEO. We get it; it’s no easy feat to understand all the ins and outs of SEO, and trends continuously come and go. However, if you have some working knowledge of what SEO is, you may have heard […]
Just like 2017, digital marketing will be very important for your business in 2018. While these points are not the only areas you need to focus on, this “alphabet” of digital marketing will be a great starting point to pave the way for your digital marketing success next year. Check out our A-to-Z list of […]
Think about the very first cell phone you’ve ever owned. For me, I had the Motorola i60c with direct connect (the only way I had caller ID until two phones later). No matter when a cell phone became a necessity in your life, chances are it’s obsolete compared to what’s on the market today. The […]
There are plenty of proven studies that show why color has an impact on our attitudes and emotions. In fact, research shows that as much as 90% of all product assessments have to do with its color. This is why we wireframe each of our websites before designing them, so we can focus our attention […]
