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The Brilliance Blog

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Get the Best Work Out of a Digital Marketing Agency

When you outsource your digital marketing efforts or work with an agency on something new for your business (like your website), you’re building a partnership…

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Working with a Photographer for Your Marketing Efforts

We’ve discussed the importance of having images on your website, but imagery goes far beyond your website. Adding visual elements that support your message to…

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Why the 5 Ws of Journalism Matter in Your Marketing

There’s a well-known concept in journalism often called the 5 Ws. This idea refers to five common questions, all of which start with W: who, what, when, where, and why.

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newspaper and magazine

How to Acquire Valuable Online Reviews

Word of mouth might be the oldest marketing tactic out there, and its power has not tarnished in the slightest.  Think about it: what would…

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Google Analytics 4: What We Know and Think So Far

Google recently announced a major update to their popular Google Analytics platform. Since then, the marketing community has been buzzing about what this means for…

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What is a Marketing Funnel and Why Do You Need One?

Funnels are really helpful things. People use them every day to pour things into containers. They’re also used to make funnel cakes, which are delicious….

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3 Marketing Lessons We Learned During 2020

2020: it came, it saw, it conquered. But, definitely not in a good way.  As a business owner, your adaption skills were pushed to the…

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The 6 Best Holiday Gift Ideas for the Marketer in Your Life

The holidays are quickly approaching. With the holiday season comes holiday gift shopping. And with gift shopping comes the inevitable debate around gift ideas. What…

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How to Improve Your Marketing in 2021

You probably entered 2020 with high aspirations around your company’s marketing. You had big plans for social media and getting your email marketing back on…

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4 Tradeshow and Conference Alternatives During COVID-19

COVID-19 has wiped away any chance for large gatherings this year, especially work conferences and tradeshows. If your business counted on these events for new…

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Altering Your Digital Marketing During COVID-19

Every industry has been impacted in some way because of the COVID-19 pandemic. Whether it’s altering business hours, working remotely, or pivoting your focus into…

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Remote Working Tips to Boost Productivity

Last week, many businesses had to make the hard decision to shift their daily operations from their offices to their homes. While remote working has…

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Product Pages Design Tips that Convert

If you have an eCommerce website, a strong product page design can make or break your sales numbers no matter what you sell. These pages…

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Why Your Business Should Hire a Digital Marketing Agency in 2020

It’s that time of year when businesses look back at their accomplishments and areas of improvement for Q1. If you’re finding that your business’s marketing…

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Take Your Content Marketing to the Next Level

Content has proven to be extremely important in all facets of marketing, yet many marketers still miss the mark to create content that converts. To…

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