Organizing Your Digital Files
In a digital world, keeping your files organized is becoming an increasingly important thing to do. At the same time, the number of files each…
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Marketing
5 Tips For Developing a Strong Brand Voice
For most, the first things that come to mind when recognizing a brand are likely a company’s logo, color scheme, specific fonts, or even custom…
3 Reasons Why Self-Care is Important for Digital Marketers and 10 Ways To Get Better at It
Self-care is frequently discussed, but too often overlooked, especially when it comes to marketing professionals. To start off a new year, let’s examine why self-care is as important as ever and why it’s needed for every marketer. Do yourself a favor and read this blog post.
Is Social Media Marketing Relevant For B2B Companies?
Social media has been used by businesses to drive awareness and increase sales since the 1990s.. The evolution of social channels over the years has…
How SEO and Sitemap Creation Go Hand-in-Hand
Sitemaps and search engine optimization (SEO) are both important components of a strong website, but when they’re planned concurrently, they can take your website to…
6 Basic Digital Marketing Dos and Don’ts
In case you’ve been living under a rock since 1998, we now live in a digital world. Industries of every size, from newspapers to billboards,…
How Businesses Can Use StoryBrand to Clarify Your Messaging
Every business needs a consistent and clear message to reach an audience. If you’re struggling to get started, the StoryBrand frame work is a great place to start.
4 Ways Word of Mouth Referrals and Digital Marketing Work Together
Even in a highly digital age, relationships remain central to marketing and sales. When used strategically, online and relational marketing can work together in tandem.
Get the Best Work Out of a Digital Marketing Agency
When you outsource your digital marketing efforts or work with an agency on something new for your business (like your website), you’re building a partnership…
Working with a Photographer for Your Marketing Efforts
We’ve discussed the importance of having images on your website, but imagery goes far beyond your website. Adding visual elements that support your message to…
Why the 5 Ws of Journalism Matter in Your Marketing
There’s a well-known concept in journalism often called the 5 Ws. This idea refers to five common questions, all of which start with W: who, what, when, where, and why.
How to Acquire Valuable Online Reviews
Word of mouth might be the oldest marketing tactic out there, and its power has not tarnished in the slightest. Think about it: what would…
Google Analytics 4: What We Know and Think So Far
Google recently announced a major update to their popular Google Analytics platform. Since then, the marketing community has been buzzing about what this means for…
What is a Marketing Funnel and Why Do You Need One?
Funnels are really helpful things. People use them every day to pour things into containers. They’re also used to make funnel cakes, which are delicious….
3 Marketing Lessons We Learned During 2020
2020: it came, it saw, it conquered. But, definitely not in a good way. As a business owner, your adaption skills were pushed to the…
