3 Marketing Lessons We Learned During 2020
2020: it came, it saw, it conquered. But, definitely not in a good way. As a business owner, your adaption skills were pushed to the…
The Brilliance Blog
Explore our Latest Bright Ideas
Marketing
The 6 Best Holiday Gift Ideas for the Marketer in Your Life
The holidays are quickly approaching. With the holiday season comes holiday gift shopping. And with gift shopping comes the inevitable debate around gift ideas. What…
How to Improve Your Marketing in 2021
You probably entered 2020 with high aspirations around your company’s marketing. You had big plans for social media and getting your email marketing back on…
4 Tradeshow and Conference Alternatives During COVID-19
COVID-19 has wiped away any chance for large gatherings this year, especially work conferences and tradeshows. If your business counted on these events for new…
Altering Your Digital Marketing During COVID-19
Every industry has been impacted in some way because of the COVID-19 pandemic. Whether it’s altering business hours, working remotely, or pivoting your focus into…
Remote Working Tips to Boost Productivity
Last week, many businesses had to make the hard decision to shift their daily operations from their offices to their homes. While remote working has…
Product Pages Design Tips that Convert
If you have an eCommerce website, a strong product page design can make or break your sales numbers no matter what you sell. These pages…
Why Your Business Should Hire a Digital Marketing Agency in 2020
It’s that time of year when businesses look back at their accomplishments and areas of improvement for Q1. If you’re finding that your business’s marketing…
Take Your Content Marketing to the Next Level
Content has proven to be extremely important in all facets of marketing, yet many marketers still miss the mark to create content that converts. To…
Give Your eCommerce Marketing Strategy a Makeover
Having an eCommerce website is one thing, but utilizing it to increase brand awareness, traffic and sales is an entirely different beast. To achieve this,…
Tips to Rank Higher on Google Maps
Google Maps allows users to, “get real-time GPS navigation, traffic, and transit info, and explore local neighborhoods by knowing where to eat, drink and go…
5 Offline Marketing Tactics That Still Work Today
The power of a robust digital presence goes a long way for many brands and industries. However, there are plenty of offline, traditional tactics that…
How to Use Digital Marketing to Expand Brand Awareness
Digital marketing has quickly become priority over traditional mediums such as display or out-of-home advertising, and for good reason. It’s measurable, meets people where they…
3 Small Web Design Mistakes You Still Make
The way humans interact with websites has steadily changed throughout the years, and while most of the sites have evolved alongside these behaviors, there are…
Stats That Will Help You Send Out Your Emails
A question we regularly get in regards to email marketing is when’s the best time an email should be sent. When your emails are delivered…
