6 Basic Digital Marketing Dos and Don’ts
In case you’ve been living under a rock since 1998, we now live in a digital world. Industries of every size, from newspapers to billboards,…
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How Businesses Can Use StoryBrand to Clarify Your Messaging
Every business needs a consistent and clear message to reach an audience. If you’re struggling to get started, the StoryBrand frame work is a great place to start.
4 Ways Word of Mouth Referrals and Digital Marketing Work Together
Even in a highly digital age, relationships remain central to marketing and sales. When used strategically, online and relational marketing can work together in tandem.
Get the Best Work Out of a Digital Marketing Agency
When you outsource your digital marketing efforts or work with an agency on something new for your business (like your website), you’re building a partnership…
Working with a Photographer for Your Marketing Efforts
We’ve discussed the importance of having images on your website, but imagery goes far beyond your website. Adding visual elements that support your message to…
Why the 5 Ws of Journalism Matter in Your Marketing
There’s a well-known concept in journalism often called the 5 Ws. This idea refers to five common questions, all of which start with W: who, what, when, where, and why.
How to Acquire Valuable Online Reviews
Word of mouth might be the oldest marketing tactic out there, and its power has not tarnished in the slightest. Think about it: what would…
Google Analytics 4: What We Know and Think So Far
Google recently announced a major update to their popular Google Analytics platform. Since then, the marketing community has been buzzing about what this means for…
What is a Marketing Funnel and Why Do You Need One?
Funnels are really helpful things. People use them every day to pour things into containers. They’re also used to make funnel cakes, which are delicious….
3 Marketing Lessons We Learned During 2020
2020: it came, it saw, it conquered. But, definitely not in a good way. As a business owner, your adaption skills were pushed to the…
The 6 Best Holiday Gift Ideas for the Marketer in Your Life
The holidays are quickly approaching. With the holiday season comes holiday gift shopping. And with gift shopping comes the inevitable debate around gift ideas. What…
How to Improve Your Marketing in 2021
You probably entered 2020 with high aspirations around your company’s marketing. You had big plans for social media and getting your email marketing back on…
4 Tradeshow and Conference Alternatives During COVID-19
COVID-19 has wiped away any chance for large gatherings this year, especially work conferences and tradeshows. If your business counted on these events for new…
Altering Your Digital Marketing During COVID-19
Every industry has been impacted in some way because of the COVID-19 pandemic. Whether it’s altering business hours, working remotely, or pivoting your focus into…
Remote Working Tips to Boost Productivity
Last week, many businesses had to make the hard decision to shift their daily operations from their offices to their homes. While remote working has…
