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The Brilliance Blog

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Marketing

Google Analytics 4: What We Know and Think So Far

Google recently announced a major update to their popular Google Analytics platform. Since then, the marketing community has been buzzing about what this means for…

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What is a Marketing Funnel and Why Do You Need One?

Funnels are really helpful things. People use them every day to pour things into containers. They’re also used to make funnel cakes, which are delicious….

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3 Marketing Lessons We Learned During 2020

2020: it came, it saw, it conquered. But, definitely not in a good way.  As a business owner, your adaption skills were pushed to the…

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The 6 Best Holiday Gift Ideas for the Marketer in Your Life

The holidays are quickly approaching. With the holiday season comes holiday gift shopping. And with gift shopping comes the inevitable debate around gift ideas. What…

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How to Improve Your Marketing in 2021

You probably entered 2020 with high aspirations around your company’s marketing. You had big plans for social media and getting your email marketing back on…

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4 Tradeshow and Conference Alternatives During COVID-19

COVID-19 has wiped away any chance for large gatherings this year, especially work conferences and tradeshows. If your business counted on these events for new…

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Altering Your Digital Marketing During COVID-19

Every industry has been impacted in some way because of the COVID-19 pandemic. Whether it’s altering business hours, working remotely, or pivoting your focus into…

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Remote Working Tips to Boost Productivity

Last week, many businesses had to make the hard decision to shift their daily operations from their offices to their homes. While remote working has…

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Product Pages Design Tips that Convert

If you have an eCommerce website, a strong product page design can make or break your sales numbers no matter what you sell. These pages…

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Why Your Business Should Hire a Digital Marketing Agency in 2020

It’s that time of year when businesses look back at their accomplishments and areas of improvement for Q1. If you’re finding that your business’s marketing…

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Take Your Content Marketing to the Next Level

Content has proven to be extremely important in all facets of marketing, yet many marketers still miss the mark to create content that converts. To…

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Give Your eCommerce Marketing Strategy a Makeover

Having an eCommerce website is one thing, but utilizing it to increase brand awareness, traffic and sales is an entirely different beast. To achieve this,…

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Tips to Rank Higher on Google Maps

Google Maps allows users to, “get real-time GPS navigation, traffic, and transit info, and explore local neighborhoods by knowing where to eat, drink and go…

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5 Offline Marketing Tactics That Still Work Today

The power of a robust digital presence goes a long way for many brands and industries. However, there are plenty of offline, traditional tactics that…

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How to Use Digital Marketing to Expand Brand Awareness

Digital marketing has quickly become priority over traditional mediums such as display or out-of-home advertising, and for good reason. It’s measurable, meets people where they…

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