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The Brilliance Blog

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Marketing

How to Improve Your Marketing in 2021

You probably entered 2020 with high aspirations around your company’s marketing. You had big plans for social media and getting your email marketing back on…

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4 Tradeshow and Conference Alternatives During COVID-19

COVID-19 has wiped away any chance for large gatherings this year, especially work conferences and tradeshows. If your business counted on these events for new…

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Altering Your Digital Marketing During COVID-19

Every industry has been impacted in some way because of the COVID-19 pandemic. Whether it’s altering business hours, working remotely, or pivoting your focus into…

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Remote Working Tips to Boost Productivity

Last week, many businesses had to make the hard decision to shift their daily operations from their offices to their homes. While remote working has…

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Product Pages Design Tips that Convert

If you have an eCommerce website, a strong product page design can make or break your sales numbers no matter what you sell. These pages…

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Why Your Business Should Hire a Digital Marketing Agency in 2020

It’s that time of year when businesses look back at their accomplishments and areas of improvement for Q1. If you’re finding that your business’s marketing…

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Take Your Content Marketing to the Next Level

Content has proven to be extremely important in all facets of marketing, yet many marketers still miss the mark to create content that converts. To…

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Give Your eCommerce Marketing Strategy a Makeover

Having an eCommerce website is one thing, but utilizing it to increase brand awareness, traffic and sales is an entirely different beast. To achieve this,…

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Tips to Rank Higher on Google Maps

Google Maps allows users to, “get real-time GPS navigation, traffic, and transit info, and explore local neighborhoods by knowing where to eat, drink and go…

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5 Offline Marketing Tactics That Still Work Today

The power of a robust digital presence goes a long way for many brands and industries. However, there are plenty of offline, traditional tactics that…

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How to Use Digital Marketing to Expand Brand Awareness

Digital marketing has quickly become priority over traditional mediums such as display or out-of-home advertising, and for good reason. It’s measurable, meets people where they…

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3 Small Web Design Mistakes You Still Make

The way humans interact with websites has steadily changed throughout the years, and while most of the sites have evolved alongside these behaviors, there are…

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Stats That Will Help You Send Out Your Emails

A question we regularly get in regards to email marketing is when’s the best time an email should be sent. When your emails are delivered…

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6 Content Marketing Myths You Need to Know

The term “fake news” seems to be a phrase we hear every day, but it doesn’t apply to just trending topics. In the digital marketing…

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What Does Content Marketing Look Like in 2019

Content marketing proved to be important for all businesses in 2018. According to the Content Marketing Institute, the most successful B2B marketers spend 40 percent…

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