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Why Your Business Should Hire a Digital Marketing Agency in 2020


It’s that time of year when businesses look back at their accomplishments and areas of improvement for Q1. If you’re finding that your business’s marketing metrics weren’t as successful as you hoped, it’s worth outsourcing your marketing needs to a digital marketing agency in 2020.

Here are the top reasons why you should hire a digital marketing agency for 2020.

They are Experts in Marketing

A common hesitation for outsourcing your digital marketing is the fact that agencies aren’t experts in your industry, but they are experts in all things marketing. Digital marketing is no easy task, especially when you consider all the areas you need to focus on. From SEO and PPC to content creation and social media, an agency will undergo a thorough analysis of your industry and develop a custom strategy and make sure it’s executed correctly.

It Will Save You Time

Running a business takes up a lot of time, and maybe the reason why your 2019 marketing metrics were weak was that you couldn’t spend the necessary time on it. An agency will not only bring their expertise to take your brand to the next level, but they will dedicate the time needed for your efforts, which will open up your time to focus on your business.

They Become a Valuable Partner

Partnering with a digital marketing agency is more than an extra cost for your business. In most cases (especially for us), the agency becomes a valuable partner for your business who will bring new ideas and a fresh perspective to the table based on the data gathered from other campaigns.

Save on Your Marketing Spend

Hiring an in-house marketing team can be a substantial cost. When you consider the cost of employment and time to manage this team, it’s a wise investment to outsource these efforts to an agency. The only thing you would spend money on would be the efforts themselves, which would cut out this extra overhead cost.

Scale Your Efforts Seamlessly

Digital marketing agencies allow your business to scale as much as you need to without any kinks. If your marketing team were in house, scalability would require increasing the size of your team and resources, which would increase your marketing spend drastically. Going off our last point, you only pay for the services provided, which means you have plenty of flexibility to scale as much as you need.

Digital Marketing Isn’t Going Anywhere

The statistics we saw in 2019 digital marketing trends only prove that digital marketing is only going to be more necessary for businesses in 2020. If this year was a struggle to keep up with the trends, a digital marketing agency could rid you of your worries.

We get it; digital marketing is complex, and it can be a daunting task to handle on your own. At GreenMellen, our team of marketing experts will work to strategize, create, and execute a custom digital marketing plan for your business.

If you are interested in outsourcing your digital marketing efforts next year or have questions about your current strategy, contact the GreenMellen team today!

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Brooke Desmond

Communications Manager
With a passion for all things digital marketing, Brooke aims to give a unique perspective on the latest trends and ideas in this ever-changing space.

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