It’s time for another annual recap post from your friends at GreenMellen. Here are some of the things we accomplished together during 2024.
15 Websites Launched
This is the most websites we’ve ever launched in a single year at GreenMellen! Our previous record was 14 websites in 2014.
- Ellis Pain Center
- Comfort Solutions
- Goshen Valley
- Richmond Sorenson
- PFW Advisors
- Friends of Forman
- Rambouillet
- Immunize for Good
- Immunize for Good (Spanish version)
- Oakleigh Mortgage Advisors
- Grace Resurrection Methodist Church
- West Family School
- LBD Communications
- Southernwood Homes
- Apa Aesthetic
5.7 Million Website Views
Our team (especially Data Coordinator, Cami Merges) recently started using Fathom Analytics in addition to Google Analytics. This tool shows the cumulative website traffic across all our sites.
On the 100 websites we’re tracking, nearly 3 million visitors viewed 5.7 million web pages during 2024. With an average of 1:02 minutes per visit, that’s about 98,166 hours (or 4,090 days) spent on GreenMellen-managed websites this year.
1 New Team Member
We’re delighted to introduce the newest addition to our team: Emily Abdelrazeq joined GreenMellen in September as our new Marketing Coordinator. She’s in charge of our social media, email marketing, and so much more regarding marketing content.
21 New Clients
At GreenMellen, we actively manage over 200 WordPress websites for clients in various industries. Between web management, new websites built, and marketing clients served, our team added 21 new clients in 2024.
162 Blog Posts Written
Blogging is still one of the most effective forms of marketing content (although that may be changing). This year, we wrote, edited, and published over 160 blog posts for both ourselves and our clients, ensuring every headline was optimized using Headline Studio.
Top 5 GreenMellen Blog Posts of 2024
- 10 Best Practices for Writing Business Social Media Content
- AI Policies: What Are They and Does Your Small Business Need One?
- 6 Advanced LinkedIn Features to Take Your Account To the Next Level
- H1 & H2: Why You Should Always Use Headers in Your Website Content
- How to Build a Better Email Newsletter
1,382,660 Social Media Impressions
GreenMellen published 1,840 posts across the 28 different social media accounts we actively manage. These posts collected 85,737 engagements—that’s likes, shares, reposts, and comments.
We also created new accounts on Threads, Medium, Blue Sky, and TikTok. Our team is working on developing more short-form video content, especially on YouTube Shorts.
158 Books Read
Education is one of our core values, so it makes sense that we’re always reading books. This ranges from fiction (murder mystery, anyone?) to marketing and business books. Here are a few of our favorite non-fiction books that our team read in 2024:
- Day Trading Attention by Gary Vaynerchuk
- Tribe of Mentors by Tim Ferriss
- Upstream by Dan Heath
- Nexus by Yuval Noah Harari
- A Minute to Think by Juliet Funt
- Revenge of the Tipping Point by Malcolm Gladwell
12 Podcast Episodes
We paused our podcast production to shift gears and change formats. Our podcast hosts moved from roundtable discussions to interview style on focused topics with great guests.
Those dozen episodes total 3 hours, 46 minutes, and 15 seconds, for an average of 20 minutes and 34 seconds per episode.
Top 5 GreenMellen Podcast episodes of 2024
- Content Marketing with Adam Walker
- Digital Ads with Mike Scott
- Search Engine Optimization with Bobby Kircher
- WordPress Websites with April Wier
- Marketing Agencies with Ali Green
19 Marketing Strategies Created
All of our marketing work starts with a strategy. Whether that’s creating a messaging strategy to better understand the brand, or a focused platform strategy like social media, advertising, or email marketing. We developed 19 unique client strategies this year to better focus our efforts.
6 Local Marketing Meetups
This year was the 15th anniversary of GreenMellen’s Brighter Web meetups. Over the last decade and a half, we’ve organized 191 local marketing events.
In 2024, we hosted six bi-monthly meetups with a total of over 120 attendees covering the following topics:
- Artificial intelligence
- Team growth for small businesses
- Digital marketing for nonprofits
- Finding your purpose
- Winter holiday networking party
2025 Meetup Topics and Dates
- The State of Digital Marketing with Mickey Mellen & Robert Carnes on February 20
- Communications with Laura Beth Daws on April 17
- Business Development with Todd Stanton on June 19
- Book Publishing with Robert Carnes on August 21
- Leadership with Barbara Leahy on December 4
We’re also selling season passes if you want to attend all five events at a discounted rate. And we’re planning a marketing conference for the fall of 2025. Stay tuned for details!
324 Training Videos Recorded
Our team uses a tool called Loom to record videos for training clients and our internal team. This saves us time trying to schedule more meetings that could be explained in a short video.
Our team recorded over 300 of these videos this year and saved about 142 (according to Loom’s handy 2024 Recap feature).
1,598 Website Support Tickets Closed
Responsiveness is one of our core values. That means responding quickly and efficiently when you have questions about your website maintenance. Our website support manager, Amanda, cleared nearly 1,600 customer support tickets during 2024—an average of more than four per day.
Best of all, we maintained a response time of less than 23 business minutes for these tickets. We’ll never leave you waiting long when you need help from GreenMellen.
9 Online Media Mentions
We started using a new tool called Featured to get included in marketing round-up blog posts. This helped us get mentioned in articles on sites like Entrepreneur.com, B2B Marketer, Marketing Executive, and Embed Social.
GreenMellen was also mentioned in the Cobb County Courier and Metro Atlanta CEO when marketing manager Robert Carnes earned the 2024 Cobb Chamber Next Generation Award.
Happy New Year, and See You In 2025
Thanks to everyone who made 2024 another great year at GreenMellen. Here’s to an even better 2025. In the meantime, you can also check out our previous annual recaps:
