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The Brilliance Blog

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Marketing

Spruce Up Your Holiday Digital Marketing Now

You may have spent this week taking down your Halloween decorations and sneaking a piece of your kids’ candy from their stash, which means the…

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Offline Marketing Tactics to Boost Your Website Traffic

When you first think about boosting your website’s traffic, SEO and social media marketing are probably the first two things that come to mind. While…

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How to Make Your Small Business Stand Out in Your City

No matter if your business is located in a large city like Atlanta or a small town in South Dakota, it’s important to stand out…

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Common Digital Marketing Truths Debunked

As marketing professionals, we’ve come to learn that there are plenty of false marketing “facts” being thrown around the industry that too many people believe….

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Don’t Let Your Business Fail Online

You know you need to market your business online to keep up with today’s digital landscape, but time and time again companies don’t see the…

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Biggest Takeaways from Digital Summit Atlanta 2017

I was lucky enough to attend Digital Summit Atlanta this year, and while I’ve never attended in the past, I’ve heard nothing but great reviews…

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Perfecting Your Brand Voice

If you are a small business owner, you know firsthand that there are a lot of checkboxes to complete when building your brand. While some…

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Traditional Marketing Tactics That Still Work Today

When you think of “today’s marketing,” you think of terms like email marketing, social media, responsive web design and SEO. These new-age tactics tend to cloud our…

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Best Practices of Email Design

Email marketing has changed a lot since it first became a way to interact with customers and leads. What was once the main way to communicate…

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2016 in Review

2016 was a very busy year at GreenMellen. Looking back at the last 12 months, I thought it was important to take a look at some noteworthy metrics….

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Last-Minute Digital Marketing Tips for Black Friday and Cyber Monday

This week marks the start of the busy holiday season, which is extremely busy for retail stores and small businesses nationwide. If your business falls…

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Avoid These Top Email Marketing Mistakes on WordPress

WordPress has become a highly-successful content management system (CMS) because of its simplicity and vast library of plugins to assist users. Not skilled in Photoshop?…

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Prepare Your Small Business Marketing Plan for 2017

While some people would argue that it’s a little early to start playing Christmas music on the radio, now is the perfect time to start…

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How Not to Handle Marketing Automation, Courtesy of AutoNation Ford

We’re big fans of marketing automation at GreenMellen. It can be a powerful tool in your arsenal, if you have the time and money to…

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How to Retain Loyal Customers for Your Brand

While gaining a new customer is great for any business, retaining a loyal customer is an achievement worth noting. If your business can keep customers…

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