You know you need to market your business online to keep up with today’s digital landscape, but time and time again companies don’t see the success they want. If you’ve found yourself as one of these businesses, know that you are not alone! Digital marketing is still a relatively new tactic, and best practices are constantly changing.
So, why exactly do businesses keep failing online? In short, there are many reasons. Some businesses may have the right strategies in place but execute them poorly, and other businesses might not have a clue on where to begin. No matter the reason, avoid these common things that could have an adverse impact on your digital presence.
SEO Conquering Your Content
SEO is certainly important, but it should not overpower your content. Rich, high-quality content is one of your most important digital assets. This is why it needs to be the star of any digital marketing collateral. It’s pretty obvious when a web page is overdoing its SEO, so sprinkle your keywords strategically and optimize the necessary areas of your website. Don’t sacrifice the readability of your content to make it search engine friendly. When in doubt, write for your audience and not search engines.
Be Everywhere on Social Media
There is no shortage of social media networks available for businesses to be active on. It’s common for a business to feel like they need to put effort into every social network out there, but that’s certainly not the case. It’s better to devote your focus on two to three social channels versus spreading yourself thin and doing an okay job on every channel.
When selecting which social networks to be active on, make sure they’re relevant to your audience and allow for them to easily engage with your brand.
Poor Website User Experience
Website visitors have come to expect a standard in user experience when exploring new sites. If your site doesn’t meet the mark of their expectations, your site will not move these users down the buyer’s journey. Invest as much time as you need to perfect the user experience of your website and learn how to make their experience as seamless as possible.
Become a Spammy Company
Email marketing is a great way to boost your customer retention, but it can quickly ride the line of being spammy if you’re always in your customers’ inbox. Get the most out of your email marketing efforts; target your emails by audience demographics, strategically plan the correct content, and only send emails when you have something worthwhile to say to your audience. No matter your reasoning for your emails (newsletters, promos, shopping cart abandonment, etc.), you shouldn’t send emails just to send emails. Once someone is annoyed by you, they will unsubscribe from your list and you lose the opportunity to market to them in the future.
By being mindful of these common digital marketing mistakes, you’ll see more engagement online and reach your digital users efficiently.
To learn more about digital marketing efforts, contact GreenMellen today!
