Celebrating 50 years of color
This year Pantone is celebrating 50 years of being the global authority on color. To reflect on the impact color has in our lives, here is a…
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Design
College Football Playoff Logo Content
You can almost hear college football fans chanting “It’s about time!” The widely loathed Bowl Championship Series (BCS), which used a computer algorithm to help determine who…
Sustainable marketing ideas
Whether you’re a marketing planner, public relations officer, or a small business owner, you are constantly trying to create a lasting impression of your brand….
Style Guides – keep your brand consistent
Simply put, a style guide is a compilation of design elements that helps to keep your brand consistent. It can be as simple as a one…
Think outside the tri fold
There is certainly a time and place for a tri fold brochure, but why limit yourself? There are so many options out there that could…
Why colors matter in design
With every design project, a lot of thought goes into drafting layouts, creating copy, development and coding. All these pieces help to create a strong voice for…
Facebook is changing the rules again
If there is one thing that facebook does well, it is keeping us on our toes; and sure enough they’ve done it again. Last week…
The anatomy of a business card
Business cards are powerful tools. They can be conversation starters, they can be note pads, but most of all they are your first impression. As…
How a logo is born
New clients typically inquire about logo development and are surprised to hear the detailed steps behind the resulting identity. Below is an overview of the…
File Types: What do they mean?
If you’ve worked with us or any other design shop to create a logo, you’ve most likely received a packaged file with various file types…
2012 Web Trends
As we begin to drift into the final, chilly months of 2012, what better time to reflect on the trends that have made web design…
15 questions to ask before you start a web project
“Hey, Ali. We need a website for our new start-up. How much do they cost?” Oh how I wish this was an easy question to…
How you know it’s time for a redesign
Technology is ever-changing and constantly presenting new features and opportunities for web design. A website that was designed 2-3 years ago may not offer the…
What is a “mobile responsive” site?
For the past few years, it’s been common for websites to have a “normal” version of their site and a separate “mobile” version. This works…
A look inside the Olympics
Can’t you just hear it? The sound of the Olympic Anthem welcoming the world to the biggest event in global sports? All of us can…
