The Brilliance Blog

Explore our Latest Bright Ideas

Design

Effective Branding: The Must-Haves for a Memorable Brand

Businesses like Nike, Apple and Coca-Cola have worked tirelessly to become the most iconic brands in the world. They have successfully connected with their audience…

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How Poor Website Design Can Hurt Your Sales

As a web design and digital marketing agency, we’ve seen our share of poorly designed websites. When a business chooses to go the “quick and…

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A Designer’s Guide to Logo Design From Concept to Execution

I’ve been a designer for nine years, and during that time, I’ve learned what works well during the logo process and what doesn’t. Step One:…

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5 Tips for the Non-Web Designers Out There

When businesses are looking to work with a website agency like us on their site, a big thing they rely on us for is not…

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The Top 5 Design Conventions that Need to Stay Forever

At GreenMellen, we are all about embracing the latest and greatest ideas for innovating the Web, but some things were not meant to be reinvented….

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Product Pages Design Tips that Convert

If you have an eCommerce website, a strong product page design can make or break your sales numbers no matter what you sell. These pages…

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Does Your Logo Need an Update?

A brand consists of several elements that must work together to create a memorable experience. These elements range from the message on your voicemail to…

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Why Wireframes are Important for Web Design

When clients ask us to create a website, they often ask when they will be able to see a design mockup of the site. In…

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3 Small Web Design Mistakes You Still Make

The way humans interact with websites has steadily changed throughout the years, and while most of the sites have evolved alongside these behaviors, there are…

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How to Utilize Human-Centered Design For Your Website

The concept of human-centered design (also called participatory design) has been around for a while, and it makes sense as to why it should be…

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Brand Guidelines: What Are They and Why You Need Them

No matter how strict you are with your brand, brand guidelines will allow you to make sure it stays cohesive throughout all your marketing efforts….

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What Visuals are Important in Your Marketing

Content is one of the most important assets your business needs to make time for, but there’s no denying the positive impact visuals can add…

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Is It Time for A Brand Refresh?

We recently looked at when it’s time for a website redesign, and now we’re going to dive into when it’s time for a brand refresh….

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Choosing the Right Imagery for Your Website

When you visit a website for the first time, what do you usually notice first? More than likely, you notice the imagery and/or color scheme…

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Want a New Website Quick? Here's How You Make It Happen

When people ask us how long it will take for us to create a new website for them, the answer always varies. Depending on the…

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