As a web design and digital marketing agency, we’ve seen our share of poorly designed websites. When a business chooses to go the “quick and easy” route for their web design, they are putting their business’s success in jeopardy. Strong website design will not only boost your digital presence, but it will also generate more sales, leads, and impressions.
Here are the top ways poor website design can negatively impact your business.
Low Visibility on Search Engines
Users usually turn to search engines like Google to start their search for businesses like yours. If your website is not listed within the first search engine results page (SERP), you have a 25% chance of being seen if someone decides to go to the second SERP or beyond. With that said, relevant content, SEO best practices and, of course, strong website design will improve your website’s visibility.
Lack of Credibility
Websites serve as the digital store window into your business, and users will be quick to judge you based on the look of your website. In fact, there have been studies conducted that show consumers will form an opinion about your business based on your website in less than one second. That means your website needs to build credibility and value instantly, or you will lose conversions.
Don’t bog your visitors down with tacky, unprofessional website design; build trust right out of the gate with a relevant, robust website.
Poor User Experience
A well-designed site is not only aesthetically pleasing, but it’s also functional and in tune with user experience best practices. Strong web design is very intuitive with how your visitors expect to interact with a website and what kind of information users want to find quickly. If your website doesn’t offer the type of user experience they come to expect, they will not revisit your website, let alone become a customer.
Overall, these three points above will deter users from buying one of your products or signing up for one of your services. They will not inquire for more details about how you can help them, which will hurt your bottom line. Strong website design inspires users to connect with you, purchase your products/services, and become lifelong customers.
To learn more about strong website design, contact us today.