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Website Design Tricks to Convert Leads


Websites can be compelling assets to convert visitors into loyal customers, but if your site isn’t measuring up to your expectations, you could be missing out on some critical sales. Check out our list of top website design tricks to convert your leads into customers.

Build Landing Pages

Landing pages’ goals are ultimately to convert website visitors, so it’s wise to add more of these to your websites. Usually, landing pages are pretty basic: you promote something (an event, whitepaper, webinar, etc.), include a form, headline and body content, and have a clear call-to-action of what you want visitors to do.

Since you’re promoting something specific, you’re more than likely to gain attention from those who are interested in that topic. Landing pages fit well into email marketing and social media strategies, so it’s an extra component you can include to drive people down the sales funnel. Keep these best practices in mind when building out your landing pages.

Add a Testimonials Page

Validation is one of the most significant accomplishments you can give your potential clients, and testimonials from previous customers/clients are one of the best ways to provide this. Since close to 70% of consumers rely on online reviews before making a purchase, it’s worth creating a testimonials page or for your website or adding a system for people to come rate and review their experience with you.

For design best practices, find a unique, visually-appealing way to display these reviews. You don’t want all of that effort collecting testimonials to go to waste by placing them all in a text-heavy page that no one will take the time to read.

Homepage Elements You Can’t Ignore

We’ve broken down the anatomy of a successful homepage before, but it’s crucial to understand that visitors will leave your site if they cannot find what they’re looking for quickly (especially on your homepage). There are plenty of reasons why they’ll come to your site, so it might be worth looking at your Google Analytics to gain insight into which pages receive the most traffic, session duration, and clicks. Based on your findings, you can integrate the most important elements into your homepage to create a more natural, seamless user experience.

Responsive Design

We’ve spent a lot of time on this throughout our blog, but responsive web design has evolved from a web design luxury into a website requirement for search engines. On top of that, responsive design is something consumers have come to expect when looking at websites. If your site falls short of responsive design, this needs to become a priority today.

Short Forms

How many times have you started filling out a form or survey online and abandoned it halfway through because of its length? We know we’re guilty of it! That’s why each of your website’s forms needs to be short and ask for only the necessary information. Don’t let a new subscriber or lead slip through your fingers because you asked dozens of questions before they become one!

While there is no “golden number” of fields a form should have, it’s wise to say it should be in the single digits. Test out different form lengths to see which number gives you the highest conversion rate and if you need more information from them than a short form will allow, follow up with a second form/questionnaire for more questions (since they’ve already expressed interest with you).

Choose Colors that Convert

It’s astonishing how color can impact your mood, thoughts, and even your buying patterns. When it comes to your website, visitors will respond (or not respond) to specific colors on all its elements. For your buttons, pick colors that pop against the rest of your palette. Since your calls-to-action are the primary drivers to push visitors down the pipeline, make sure they are visible and not drowned out by other colors. Make sure you learn more about color theory for websites to choose the best palettes for your site!

Website design with a purpose can be tricky, and we’re happy to help you any way we can. If you choose to punch up the conversion factor on your site alone, keep the above tips in mind and make adjustments when needed. While these are all great tips to start off with, conversions only happen when you test and adapt to the engagement trends of your visitors. As long as you continue to enhance your site with your visitors in mind, you’ll start seeing conversions in no time.

For more details about website design, let’s grab a cup of coffee.

About the Author

Brooke Desmond

Communications Manager
With a passion for all things digital marketing, Brooke aims to give a unique perspective on the latest trends and ideas in this ever-changing space.

View Brooke's Profile

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