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Does Your Logo Need an Update?


A brand consists of several elements that must work together to create a memorable experience. These elements range from the message on your voicemail to a user’s experience on your website.

With all these facets considered, we’d argue that the logo is the most important visual element of a brand, and if it’s time for a refresh, there’s no time to wait.

Are you wondering if your brand’s logo needs a refresh? Ask yourself these questions to see how your logo stacks up against industry best practices:

  1. Do you have a vector format (.EPS or .AI) of your logo?
  2. Is your logo unique, or does it feature overused visuals?
  3. Is your logo scalable? Can it be used at large and small sizes without readability issues?
  4. Would you say your logo is timeless?
  5. Was your logo created (or updated) within the last decade?
  6. Does your logo accurately communicate the services you provide?

If you’ve said ‘no’ to at least three of these questions, you are in dire need of a logo update!

So, where do you start? Our creative team is eager to help you define your visual identity. Here are some logos we’ve created, each custom-built to the unique characteristics of the brand.

Ready to make a lasting impression?

Contact GreenMellen to transform your brand.

About the Author

Brooke Desmond

Communications Manager
With a passion for all things digital marketing, Brooke aims to give a unique perspective on the latest trends and ideas in this ever-changing space.

View Brooke's Profile

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