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The Brilliance Blog

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Design

When You Should Redesign Your Website

With the Internet becoming more and more vital to everyday lives, your website is one of your most important business assets. Even if your site…

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Website Design Tricks to Convert Leads

Websites can be compelling assets to convert visitors into loyal customers, but if your site isn’t measuring up to your expectations, you could be missing…

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Redesigning Your Website? Avoid These Common Mistakes

Hooray! You’ve decided to redesign your website! Whether you want your site to look more modern or better align with your goals, there are plenty…

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Keep Your Brand Top of Mind

In your mind, you are the go-to business when your audience has specific needs arise. But, we all know that in reality, that’s more of…

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How to Use Color Psychology in Web Design

There are plenty of proven studies that show why color has an impact on our attitudes and emotions. In fact, research shows that as much…

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The Do’s and Don’ts of Web Design

Your website is one of your most valuable assets, and there are a lot of components to consider when building it. While SEO and content…

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How to Make Your Website’s Mobile Design Better

Customers are won and lost every day due to strong or poor user experience design. Good design is becoming even more important with mobile, as…

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Does My Website Need a Redesign?

Websites have become the digital window into your business, and, like it or not, your customers will use your website as a part of their…

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Check Out GreenMellen’s New Logo!

Revising a logo is certainly not an easy task, but we made it a priority to revamp our brand identity this year. After countless doodles…

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Why You Should Focus on Website Content Before Design

The process of building a website from scratch can be a timely one, but it’s important to do it in such a way that makes…

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How to Use Design to Enhance Your Blog Posts

Content marketing and blogging have become increasingly important for businesses over the last half decade, which means there is more content on the web than…

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Best Practices of Email Design

Email marketing has changed a lot since it first became a way to interact with customers and leads. What was once the main way to communicate…

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Is Your Web Design Costing You Customers?

Did you invest a good amount of money and/or time into your website and aren’t seeing the engagement you hoped for? Maybe you have some…

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5 Characteristics of a Great Logo

We’d argue that a brand’s logo is the most important design element a business will create. Think about it: what other unique, visual element will…

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No One is Going to Watch All of Your Slides

There’s been a lot of talk in the web design community over the past few years about the effectiveness of “sliders”; those images that change…

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