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The Brilliance Blog

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Design

How Color Theory Can Boost Your Website’s Success

If you’ve ever been a part of building a website, you know that design is everyone’s favorite part of the process (especially if it’s your…

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How Web Design Influenced Today’s Print Design Trends

Print design and web design often come up in conversation together, as they are so alike yet so opposite. When someone thinks print design, they…

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Building a Memorable Brand for Your Small Business

Merriam-Webster defines the term brand as, “a category of products that are all made by a particular company and all have a particular name.” In…

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Working with Designers for Your Logo: What Should You Expect

If you’ve ever worked with us or any third-party designer to create a logo for your brand, you know firsthand it can be a very…

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WordCamp Panel Discussion: UX / Web Design

This past month I had the privilege of moderating a panel at WordCamp Atlanta. We were given an hour to discuss website design and user…

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Heatmap Tools Help Your Business Learn From Website Visitor Data

Google Analytics is a great tool to see how visitors interact with your website. You can see where they came from, what pages they viewed,…

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SEO and single page websites

One of the hotter trends lately are single-page websites; long scrolling pages that put all of the site’s content on a single page. Many of…

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Meetup: The process for building an effective website

As we’ve refined our process over the years, we’ve discovered a simple truth – the more quickly you get to the design phase of your…

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Using Your Website Design to Engage, Persuade & Sell

Your website draws traffic but your page views aren’t converting into customers. Could it be that your website is pushing your customer away? Here are…

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Smart Design: Icon Fonts, SVG and the Mobile Influence

The world is literally in the palm of your hand with the expansive growth of mobile technology.  This move towards mobile has a strong impact on…

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GreenMellen wins two design awards!

We’re proud to announce that GreenMellen recently won two American Graphic Design Awards for our design work! The first award was for our very own…

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The benefits of Google Authorship

Google Authorship is clearly something that will affect search results to a growing degree as time goes on, and we shared our thoughts on it…

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The 10 Principles Of Good Design

As designers, developers, marketers, and consumers, how are any of us to know whether a design is good or not? The answer is often subjective,…

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How to brainstorm before you begin branding

Everyone wants their project to go smoothly and be successful at grabbing their audience’s attention. Here are some basic questions to ask yourself before contacting…

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