Building a Brighter Web
A GLIMPSE INSIDE OUR MINDS
No matter how strict you are with your brand, brand guidelines will allow you to make sure it stays cohesive throughout all your marketing efforts. In case you don’t know what they are, brand guidelines are a set of rules within a brand guide that a business refers to when presenting their brand. This guide […]
Content is one of the most important assets your business needs to make time for, but there’s no denying the positive impact visuals can add to your marketing. According to the Social Science Research Network, 65 percent of people are visual learners, and 90 percent of information that comes to the brain is visual! While […]
We recently looked at when it’s time for a website redesign, and now we’re going to dive into when it’s time for a brand refresh. Some of the most well-known brands in the world have gone through branding updates, ranging from Google and Instagram to Netflix and Olive Garden (and even us). A brand refresh […]
When you visit a website for the first time, what do you usually notice first? More than likely, you notice the imagery and/or color scheme before you gravitate toward any content. Although website content is crucial for any website, visual elements and imagery will have a significant impact on a visitor’s first impression of a […]
When people ask us how long it will take for us to create a new website for them, the answer always varies. Depending on the complexities and features the website will have, a site could be up and running in as little as three months, or it could take years (that’s right, years) to see […]
We’re excited to announce that two of our website designs won 2018 dotCOMM awards! Aimee Copeland Foundation’s website won a Gold award in the non-profit category, and Copper Alliance’s website won a Platinum award in the corporation category. dotCOMM Awards is an international competition honoring excellence in web creativity and digital communication. The competition is […]
At GreenMellen, we believe in implementing tried-and-true processes for each of our clients’ projects for better outcomes. For example, our website development process consists of 14 steps to complete a functional, modern website that can stand the test of time. A step we never skip is wireframing, as this step provides structure and flow to […]
The beauty of anything digital marketing related is you’re able to test and analyze just about anything in realtime to make sure it’s inline with your business goals and objectives. Conversion rates have never been more important, and along with tools such as heat maps, A/B testing your website’s elements can help you determine what […]
If you’re a dedicated follower of our blog (we love you BTW), you have had heard us refer to the user experience and why everything you do for your site should be to improve it. In case you don’t know what we’re referring to, the user experience (also referred to as UX) is enhancing your […]
With the Internet becoming more and more vital to everyday lives, your website is one of your most important business assets. Even if your site is functioning as it should, both consumer and search engine expectations for websites shift as technology advances. To keep up with these “new standards,” a website refresh is something you […]
