Building a Brighter Web
A GLIMPSE INSIDE OUR MINDS
We’re excited to announce that two of our website designs won 2018 dotCOMM awards! Aimee Copeland Foundation’s website won a Gold award in the non-profit category, and Copper Alliance’s website won a Platinum award in the corporation category. dotCOMM Awards is an international competition honoring excellence in web creativity and digital communication. The competition is […]
At GreenMellen, we believe in implementing tried-and-true processes for each of our clients’ projects for better outcomes. For example, our website development process consists of 14 steps to complete a functional, modern website that can stand the test of time. A step we never skip is wireframing, as this step provides structure and flow to […]
The beauty of anything digital marketing related is you’re able to test and analyze just about anything in realtime to make sure it’s inline with your business goals and objectives. Conversion rates have never been more important, and along with tools such as heat maps, A/B testing your website’s elements can help you determine what […]
If you’re a dedicated follower of our blog (we love you BTW), you have had heard us refer to the user experience and why everything you do for your site should be to improve it. In case you don’t know what we’re referring to, the user experience (also referred to as UX) is enhancing your […]
With the Internet becoming more and more vital to everyday lives, your website is one of your most important business assets. Even if your site is functioning as it should, both consumer and search engine expectations for websites shift as technology advances. To keep up with these “new standards,” a website refresh is something you […]
Websites can be compelling assets to convert visitors into loyal customers, but if your site isn’t measuring up to your expectations, you could be missing out on some critical sales. Check out our list of top website design tricks to convert your leads into customers. Build Landing Pages Landing pages’ goals are ultimately to convert […]
Hooray! You’ve decided to redesign your website! Whether you want your site to look more modern or better align with your goals, there are plenty of good reasons to refresh its look. No matter if you’re handling the redesign or working with a web agency, it’s important to understand that website design has come a […]
There are plenty of proven studies that show why color has an impact on our attitudes and emotions. In fact, research shows that as much as 90% of all product assessments have to do with its color. This is why we wireframe each of our websites before designing them, so we can focus our attention […]
Your website is one of your most valuable assets, and there are a lot of components to consider when building it. While SEO and content need strategic thought behind them, their efforts weaken if the web design is not seamless. On top of that, the user experience will also be affected negatively, which could result […]
Customers are won and lost every day due to strong or poor user experience design. Good design is becoming even more important with mobile, as your responsive website is more likely be viewed on a mobile device. If it’s not the perfect combination of intuitive and useful characteristics, your visitors will leave and never look […]
