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The Brilliance Blog

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Design

Why Wireframes are Important for Web Design

When clients ask us to create a website, they often ask when they will be able to see a design mockup of the site. In…

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How to Use Digital Marketing to Expand Brand Awareness

Digital marketing has quickly become priority over traditional mediums such as display or out-of-home advertising, and for good reason. It’s measurable, meets people where they…

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3 Small Web Design Mistakes You Still Make

The way humans interact with websites has steadily changed throughout the years, and while most of the sites have evolved alongside these behaviors, there are…

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How to Utilize Human-Centered Design For Your Website

The concept of human-centered design (also called participatory design) has been around for a while, and it makes sense as to why it should be…

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Brand Guidelines: What Are They and Why You Need Them

No matter how strict you are with your brand, brand guidelines will allow you to make sure it stays cohesive throughout all your marketing efforts….

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5 Ways Increase Brand Awareness Through Email Marketing

Brand awareness is extremely important for your brand, and email marketing is one of the best outlets to remind your audiences about your business. According…

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What Visuals are Important in Your Marketing

Content is one of the most important assets your business needs to make time for, but there’s no denying the positive impact visuals can add…

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Is It Time for A Brand Refresh?

We recently looked at when it’s time for a website redesign, and now we’re going to dive into when it’s time for a brand refresh….

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Trademark Symbols: When and Where to Use Them On Your Website

If you own a trademark, it’s important to understand when it’s appropriate to use it on your website. It may seem like they need to be used all the time, but that’s not always the case.

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Choosing the Right Imagery for Your Website

When you visit a website for the first time, what do you usually notice first? More than likely, you notice the imagery and/or color scheme…

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Want a New Website Quick? Here's How You Make It Happen

When people ask us how long it will take for us to create a new website for them, the answer always varies. Depending on the…

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GreenMellen Wins Two 2018 dotCOMM Awards for Website Design

We’re excited to announce that two of our website designs won 2018 dotCOMM awards! Aimee Copeland Foundation’s website won a Gold award in the non-profit category, and…

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A Beginner's Guide to Website Wireframing

At GreenMellen, we believe in implementing tried-and-true processes for each of our clients’ projects for better outcomes. For example, our website development process consists of…

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A/B Testing the Right Website Elements

The beauty of anything digital marketing related is you’re able to test and analyze just about anything in realtime to make sure it’s inline with…

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Website User Experience: How to Make It Impactful

If you’re a dedicated follower of our blog (we love you BTW), you have had heard us refer to the user experience and why everything…

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