File Types: What do they mean?

If you’ve worked with us or any other design shop to create a logo, you’ve most likely received a packaged file with various file types all containing the same thing…your logo. So why do you need all these different files, why can’t you open some of them, and how do you know when to use each?


In the world of design, an EPS file is the industry-standard file type. Your designer most likely better have supplied you with this file, but you most likely won’t be able to open it. You see, an EPS file is compatible with the design software that we designers use (the Adobe suite). Even though you may not be able to open the file, it is advised that you hold on to it should another designer or industry partner request a vector format logo.

What is vector format? Vector files are image that are scalable to any size. In other words, if you need a large banner or a small business card, a logo in EPS will always scale to fit your needs.


JPG is a file format that everyone is familiar with, as most of the photographs you take on your phone or camera are in this format. You should be able to open a JPG with an application natively on your computer. It is important to note a JPG file is NOT a vector file. Rather, it is locked in at a certain size and can only be scaled down if needed. It also is non-transparent, meaning there will be a white background surrounding the image. You should ideally have a high-resolution and a low-resolution JPG on-hand. A high-resolution JPG is necessary for printing purposes and a low-resolution JPG is ideal for use on websites, email newsletters, etc.


A PNG file is similar to a JPG except it does allow for transparency. You should also be able to open this file in an application on your computer such as Microsoft Office programs. Similar to a JPG, a high-resolution PNG is necessary for printing and a low-resolution version is ideal for use on screens and other digital displays.

So, the next time you’re presented with a package of various file types and you’re not sure why, reference this article and you’ll be set!

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Ali Green

Co-Founder and Creative Director
Schooled in both design and marketing, Ali adds the analytical skills of an engineer to complicated digital marketing strategies.

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