How Blogging and SEO Go Hand in Hand
We often get asked how can a business can continuously boost their SEO efforts, and we recommend these people to start blogging. What many people…
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Content Marketing
Content Marketing and Other Trends for 2017
As content continues to reign “king” in digital marketing efforts, it comes as no surprise that there will be new trends expected to come into…
How Not to Handle Marketing Automation, Courtesy of AutoNation Ford
We’re big fans of marketing automation at GreenMellen. It can be a powerful tool in your arsenal, if you have the time and money to…
The Guide to Creating a Killer Content Strategy for Social Media
Everyone has come to expect a social media presence for all businesses, no matter what industry they’re in. While some businesses have established a strong…
Seasonal Content Writing: How to Do It Wrong
Much like planning out a seasonal marketing strategy, it makes sense to do the same with your content writing. Seasonal content has a lot of…
Optimizing Your Emails for Mobile
Compared to other digital marketing efforts, email marketing is probably the one that businesses are the most familiar with. However, many are still falling short…
All Things WordPress: Smart Writing for Business Websites
This Meetup was lead by marketing writer Tom Tortorici, and the topic of the day was website content writing. He discussed why good marketing copy is just as much…
Is Your Website Content Making These Mistakes?
For many businesses, big or small, their website’s content is like the pile of dirty dishes in the sink after a Thanksgiving dinner. It’s something…
Setting up Google’s AMP Project for your website
The Accelerated Mobile Pages (“AMP”) Project, led by Google and hundreds of other publishers, looks to make dramatic changes to how mobile content is delivered…
Connect to Consumers Through Your Website Content
Website content is every business’s best friend or worst nightmare. Executed correctly, your business will rank high on search engines, encourage visitors to learn more about your…
How to maintain an active blog
Ali and I first met back in 2005 when we both worked at Mt. Bethel UMC in the marketing department of the church. We redesigned…
What is the “duplicate content penalty”?
If you’ve done much research into search engine optimization, you’ve likely heard that you should be wary of duplicate content to avoid a penalty from…
Meetup: Google Analytics 101
Thanks to all of you who made it to our Meetup. We had a great discussion and presented a lot of information on Google Analytics…
Should outgoing links open in a new window?
It’s a question we are asked quite a lot, and the answer is… “maybe”. To understand what this question is asking, take a look at…
How to Create an Online Marketing Strategy
Most of our clients have a wish list for online marketing, but they always encounter an obstacle when trying to execute. Most aren’t sure how to prioritize and accomplish their…
