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The Brilliance Blog

Explore our Latest Bright Ideas

Content Marketing

Case Studies: Telling Client Stories To Help Build Brand Awareness

Using stories of your existing clients and past projects gives your experience specificity. In marketing, we call these case studies—which is a boring name for a very effective tool.

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Conducting an Annual Marketing Audit for Your Business

Hearing the word “audit” gives some people shivers because of its connotation with taxes and the IRS. However, an audit can be a genuinely beneficial tool when used properly. In this case, we’re considering what an audit can do for your business’s marketing.

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The Basics for Launching an Effective Digital Marketing Campaign

Digital marketing is an ongoing process. Effective marketing means planning for the long term and sticking with a sustainable effort. However, there are appropriate times when you can invest more than your usual effort and budget.

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Marketing Humor: How to Make Your Brand Funny

Your brand could benefit from using some humor in marketing.

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Marketing Copywriters: Why You Need One and What To Look For

Effective copywriting elevates your entire marketing game. That’s why a strong marketing copywriter is like a superhero.

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Why a Messaging Strategy is the Foundation for Your Website Content

Fresh, action-driven content for your business cannot be an afterthought. When it comes to your website, there needs to be a strategy that goes into…

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Making the Most Of Your Brand’s Messaging Strategy

A GreenMellen messaging strategy shares our recommendations based on our conversations with you, industry research, and our knowledge of marketing best practices. This is the foundation for the rest of your marketing—from your website and beyond.

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people looking at blueprints

Why Digital Marketing is a Science Experiment (And How to Conduct One)

Is marketing more art or science? We believe it’s a beautiful and confounding mixture of both. There’s certainly a high level of creativity and subjectivity to effective marketing. However, there’s a fair amount of science, too. That’s because digital marketing is a perpetual experiment.

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man doing a sample test in the laboratory

How to Recycle Digital Marketing Content & Why It’s Important

The most effective digital marketers are recyclers No, I’m not talking about the environment or plastic bottles—although that’s important, too. I’m referring to reusing content across multiple channels to get the best use from it.

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assorted plastic bottles

5 Step Method to Get a Blog Post to Rank Well Organically

Writing quality blog content helps your website to rank better for certain search terms. But how do you optimize a blog post for search?

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[Roundup] Top 10 GreenMellen Blog Posts of 2021

Blogging is a great way to grow your website’s SEO and grow yourself as a thought leader. Even if it’s sometimes difficult to find things to write about, creating the perfect blog post isn’t as challenging as you might think.

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How to Master Your SEO Copywriting Efforts

There is no denying that search engine optimization (SEO) copywriting is a powerful tool for your website. By taking the time to optimize your content…

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How Businesses Can Use StoryBrand to Clarify Your Messaging

Every business needs a consistent and clear message to reach an audience. If you’re struggling to get started, the StoryBrand frame work is a great place to start.

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Your Guide To Creating a Messaging Strategy For Your Brand

Effective messaging is about painting a compelling picture that the audience can see themselves in. Your goal is to help them clearly see themselves buying your product or using your service. A messaging strategy is a tool for framing your brand in a way that your audience will understand.

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Your Guide to Using a Content Calendar for Better Content Marketing

What’s a solution to help get you off the exhausting content-creation hamster wheel? A content calendar. Not sure where to start? We’ve got you covered.

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