The Brilliance Blog

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Content

Content Marketing Mistakes You’re Making on Your Website

Content marketing has proven to be one of the most important aspects of a website, yet it is undermined as an afterthought by many businesses….

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Creating a Customer Feedback Email People Will Respond To

Collecting qualitative, useful feedback from your customers is a meaningful way to gain insight into improving your products, services or business. While there are many…

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Should You Update, Rewrite or Delete Outdated Content?

If you are an avid reader of our blog, you know we’ve discussed the importance of fresh, valuable website content for not only SEO benefits,…

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Take Your Content Marketing to the Next Level

Content has proven to be extremely important in all facets of marketing, yet many marketers still miss the mark to create content that converts. To…

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What is a Content Outline for a Website?

A standard “chicken or the egg” situation we come across here at GreenMellen is whether we create content before designing wireframes or vice versa. There…

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Get In Your Audience’s Head for Effective Marketing

The phrase “know your audience” is marketing, business, and success 101, yet it’s astonishing how many businesses ignore their buyers’ characteristics when creating their marketing…

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Here’s Your One Hour Website Content Makeover

We’ve learned in our almost ten years of building a brighter web that there is one piece of the website puzzle that always takes the…

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Stats That Will Help You Send Out Your Emails

A question we regularly get in regards to email marketing is when’s the best time an email should be sent. When your emails are delivered…

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The Guide to Getting More Links to Your Website

If you’ve thoroughly researched search engine optimization (SEO), you’ll learn that getting other sites to link to yours is a critical piece to ranking well….

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How to Save Time on Content Creation

Content creation needs to be a part of your ongoing marketing efforts, as it brings a plethora of benefits for your business. No matter if…

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6 Content Marketing Myths You Need to Know

The term “fake news” seems to be a phrase we hear every day, but it doesn’t apply to just trending topics. In the digital marketing…

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To Write for Search Engines or People: Which is Priority?

Today, writing content for the web needs to be more than just an opinion piece. If you want eyes on your words, you need to…

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3 Major Reasons Your eCommerce Site Needs a Blog

Studies have proven time and time again that blog content on your website helps build trust, helps generate leads, and increase your authority online. This…

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Google+ is Shutting Down: What You Need to Know

On June 28, 2011, Google+ was launched as Google’s fourth generation social media platform (after Orkut, Google Friend Connect and Google Buzz). On April 2,…

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How to Use Psychology for Succesful Email Marketing

Psychology comes into play with a lot of marketing efforts, and since email marketing is all about building a long-lasting relationship with new and existing…

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