The New Tools We’ve Been Quietly Building For You
We’ve been spending time behind the scenes lately, creating a couple of AI-powered tools that make life easier for the small and mid-sized businesses we…
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Content Marketing
How AI Is Changing Local SEO (and What Small Businesses Should Do About It)
For years, “showing up on Google” meant one thing: rank high in the local map pack, keep your Google Business Profile accurate, and collect a…
Leveraging Internal Links to Make Your Website Even More Powerful
Most everything we do when designing a powerful, effective website benefits two main audiences: a site’s users and Google. Internal and external hyperlinks within well-written…
H1 & H2: Why You Should Always Use Headers in Your Website Content
Not only do headers make online content easier for humans to understand, but header tags (like H1 and H2) also guide bots on how to categorize and organize content on search engines.
5 Benefits of a Podcast for Your Business
The audience for podcasts has grown steadily over the past decade, and the amount of diverse content out there means there truly is something for…
Case Studies: Telling Client Stories To Help Build Brand Awareness
Using stories of your existing clients and past projects gives your experience specificity. In marketing, we call these case studies—which is a boring name for a very effective tool.
Conducting an Annual Marketing Audit for Your Business
Hearing the word “audit” gives some people shivers because of its connotation with taxes and the IRS. However, an audit can be a genuinely beneficial tool when used properly. In this case, we’re considering what an audit can do for your business’s marketing.
The Basics for Launching an Effective Digital Marketing Campaign
Digital marketing is an ongoing process. Effective marketing means planning for the long term and sticking with a sustainable effort. However, there are appropriate times when you can invest more than your usual effort and budget.
Marketing Humor: How to Make Your Brand Funny
Your brand could benefit from using some humor in marketing.
Marketing Copywriters: Why You Need One and What To Look For
Effective copywriting elevates your entire marketing game. That’s why a strong marketing copywriter is like a superhero.
Why a Messaging Strategy is the Foundation for Your Website Content
Fresh, action-driven content for your business cannot be an afterthought. When it comes to your website, there needs to be a strategy that goes into…
Making the Most Of Your Brand’s Messaging Strategy
A GreenMellen messaging strategy shares our recommendations based on our conversations with you, industry research, and our knowledge of marketing best practices. This is the foundation for the rest of your marketing—from your website and beyond.
Why Digital Marketing is a Science Experiment (And How to Conduct One)
Is marketing more art or science? We believe it’s a beautiful and confounding mixture of both. There’s certainly a high level of creativity and subjectivity to effective marketing. However, there’s a fair amount of science, too. That’s because digital marketing is a perpetual experiment.
How to Recycle Digital Marketing Content & Why It’s Important
The most effective digital marketers are recyclers No, I’m not talking about the environment or plastic bottles—although that’s important, too. I’m referring to reusing content across multiple channels to get the best use from it.
5 Step Method to Get a Blog Post to Rank Well Organically
Writing quality blog content helps your website to rank better for certain search terms. But how do you optimize a blog post for search?
